Content Marketing Institute

OCTOBER 16, 2017

In this article, “vanity metrics” include impressions, “likes,” shares, comments, followers, open rates, views, traffic, time on site, bounce rate, and many more. In the example below (highlighted in green), Facebook earns three times more traffic than SlideShare as a channel. Click To Tweet.

Lead Ranking 95

Lead Ranking Top of Funnel Correlation Lead Scoring 95

LeadSquared

NOVEMBER 8, 2016

As marketers, we are always struggling to find metrics beyond the superficial vanity ones (likes, shares and traffic) to show for our efforts. If they spend more time on Twitter, then that should be the focus of your campaigns and you need to set higher goals for Twitter than, say, Facebook. How can I get good open rates?

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Optinmonster

APRIL 22, 2020

Consider the following: Transactional emails have open rates that are up to 8x higher than any other email and can generate up to 6x more revenue (Campaign Monitor). They also have an average click-through rate (CTR) of 4.8% (99firms.com). If so, let us know in the comment section, on Facebook , or on Twitter !

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

SendX

JUNE 24, 2020

Email marketing is 40% better at converting leads than Facebook and Twitter. [33]. Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41]. Cart abandonment recovery emails have a high opening rate of 40%. [42].

Statistics 253

Statistics Email Marketing Open Rate Marketing Automation Services 253

SendX

JUNE 24, 2020

Email marketing is 40% better at converting leads than Facebook and Twitter. [33]. Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41]. Cart abandonment recovery emails have a high opening rate of 40%. [42].

Statistics 195

Statistics Email Marketing Open Rate Marketing Automation Services 195

KoMarketing Associates

MAY 3, 2022

Tracking metrics like traffic and engagement, provides insights into what topics and formats your prospects prefer. Find areas for improvement, for example, if content is not bringing in leads or if traffic to a previously popular post has fallen, it might be time to revise it. Use an SEO tool like Ahrefs to track it. . Engagement .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

BuzzSumo

APRIL 29, 2021

Our Facebook and Twitter ads (with our ad spend and CTR). The results including traffic, shares and links (with screenshots). We therefore planned to drive awareness and traffic through multiple channels as follows: Direct mail, our most effective tactic based on having built a strong list through our paid and freemium tool.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Marketing Insider Group

SEPTEMBER 14, 2020

Their favorite video content marketing has a 60% returning customer rate. Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Single Grain

SEPTEMBER 13, 2019

84% of marketers say video has helped them increase traffic to their website. Video Drives More Traffic. Both search engines and social media know that videos have a high engagement rate (which is why they reward it), so that should be enough to convince you to use video in your digital marketing strategy.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Valasys

SEPTEMBER 27, 2018

3X more traffic was experienced by B2B companies that blogged 11+ times per month (HubSpot). 5-10% higher click-through and 10-20% open rates can be experienced by content-enabled campaigns than traditional campaigns (DemandGen, 2016). In 2017, content marketing was used by 91% of B2B marketers (Statistica). Infusionsoft ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Hubspot

SEPTEMBER 16, 2015

Open rate is calculated by taking the number of times an email was opened, and dividing that by the number of times that same email was delivered. While open rate is sometimes said to be misleading , the metric is still an important one to measure. Clickthrough Rate. Here's a guide to website traffic terms.)

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Optinmonster

DECEMBER 30, 2019

While there are many mobile commerce stats to blow your mind , these ones really stand apart from the rest: 49% of website traffic comes from mobile users. It’s also survived the long line of social media platforms to emerge such as Twitter , Instagram (now part of Facebook), Pinterest , etc. Facebook Ads.

Paid Content 52

Paid Content eCommerce Practices Best Practices 52

Single Grain

MARCH 4, 2022

Single Grain specializes in: From keyword research to content marketing, from link building to SEO , Single Grain helps businesses boost their online visibility, site traffic, and search engine rankings. Their PPC team has skills in researching and creating customized ad campaigns that help to improve the CTR.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Televerde

OCTOBER 30, 2019

LinkedIn generates more total conversions than Facebook and Twitter combined! Personalized email messages improve the click-through rate (CTR) by an average of 14% (CampaignMonitor, 2019). CTR is higher when using the first name in the subject line (Chief Marketer, 2015). (Statusbrew, 2019). LinkedIn, 2019). IBM, 2018).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Martech Advisor

MARCH 5, 2020

Metrics such as open rate, click-through rate and so on, let you know what worked with your subscribers and what didn’t. Most tools also come with performance measurement dashboards that provide metrics on delivery rate, opening rate, click-through rate (CTR) etc. Rightly so!

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

Webbiquity

APRIL 8, 2013

How can you craft killer subject lines that maximize open rates? The key to maximizing your email open rates is to write great subject lines, but before recipients will even see your subject lines, your messages have to get by spam filters. Remove the #hashtag you used in Twitter and add a compelling graphic.”

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

How can you craft killer subject lines that maximize open rates? The key to maximizing your email open rates is to write great subject lines, but before recipients will even see your subject lines, your messages have to get by spam filters. Remove the #hashtag you used in Twitter and add a compelling graphic.”

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

JANUARY 17, 2011

At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. by eMarketer. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

JUNE 26, 2018

When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X Clickthrough Rate (CTR).

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

SocialPilot

JANUARY 16, 2024

Whether you’re Team Facebook, an Instagram aficionado, a TikTok trendsetter, a Twitter trailblazer, a YouTube junkie, a LinkedIn leader, a Snapchat superstar, or a Pinterest pro – we’ve got something for everyone. In Q2 2023, the CTR for social media advertising stood at 1.36% , a jump from 1.2% Crazy, isn’t it?

Social Media 113

Social Media Statistics Media Cost Per Thousand 113

Single Grain

MARCH 6, 2023

If you’re not getting website traffic, your site might as well not exist. And if you are getting traffic, but it’s not converting into sales or leads, then you’re wasting your time. TABLE OF CONTENTS: ↓ What Is Website Traffic? How Is Website Traffic Monitored? What Is Considered High/Low Traffic?

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Single Grain

JUNE 26, 2023

Navigating the world of franchise ads can be a daunting task, with the challenge of driving traffic to individual locations while maintaining brand consistency. How can franchise businesses effectively reach their target audience, engage with them and, ultimately, drive traffic and sales? Work With Us What Is Franchise Advertising?

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52

Single Grain

DECEMBER 6, 2019

Use video thumbnails in your email marketing campaigns and the word “video” in subject lines to increase open rates by 19%. Increased traffic to your web page. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Better yet, it suggests valuable new keywords that you should target to get more traffic.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145