KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. By uncovering the type of marketing technologies an organization uses, I can better understand a competitor’s direction as well as sophistication in online marketing overall. SimilarWeb.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

AUGUST 5, 2015

But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible. One way is to help other colleagues and site owners in their endeavors online as well. Pressed for time?

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

JUNE 23, 2016

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. In the B2B online marketing space, these are all important people that you will want to be connected with.

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

SEPTEMBER 29, 2015

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall. Will we increase the overall online presence of the brand in third party sites and publications? Something Needs to Change.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

KoMarketing Associates

MAY 3, 2016

Here are five misconceptions in the analysis of online marketing tactics that need to be considered when evaluating B2B marketing performance and making judgments on what works and what needs to be improved. Generating more leads from an online marketing program is certainly an important objective and one to be celebrated in most cases.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

KoMarketing Associates

JULY 24, 2015

For these reasons, online consumers are judging what they see of a business by their website, app, and other online presences. If so, trying a new marketing platform can be just the thing to modernize your b2b company’s online presence.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Branding 120

KoMarketing Associates

JULY 7, 2015

Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. App Notifications.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

MAY 1, 2014

While I’ve presented on a number of topics ranging from link building to WordPress to content marketing, I’m really excited about the topic for this show, “ Building Your Online Brand Through Customers.” online consumers’ purchase decisions are influenced by their friends’ social media posts. Influence on Buying Decisions.

Ad Building 120

Ad Building Branding Brand Identity POS 120

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Casie Gillette (Director of Online Marketing). Ryan Young (Content Marketing Strategist). 168 Case Studies on Generating Traffic from 124 Experts.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

JULY 31, 2013

And while the best recommendation is to obtain feedback from customers and trusted partners, there are methods online which provide clues and insight into whether you’re on the right track or need to adjust course, in the effectiveness of your B2B brand communication.

Branding 120

Branding Brand Identity B2B Search Engine Marketing 120

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Let’s take a look at some of the key features and strategies to consider when promoting an online event. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

MARCH 3, 2020

The days of buying specific parts over the phone are being overtaken by simply shopping online. This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. Questions that need to be asked and answered include: What questions are buyers ask online?

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

OCTOBER 18, 2022

As more B2B marketers explore the benefits of emerging marketing technology (martech), new research indicates that they see their strategies becoming mostly digital or online-based within the next decade. This comes as more B2B marketers identify the benefits of martech, such as easier purchasing (92%) and time efficiency (89%).

B2B Marketing 213

B2B Marketing B2B Statistics Marketing & Strategy 213

KoMarketing Associates

DECEMBER 5, 2017

As more buyers are turning to online tools for professional services providers, we’ve made a great investment over the past year in SEO; we’ve had over 100% growth in our organic traffic and we will continue to invest there for 2018. One of our main marketing KPIs is qualified leads.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online. Customer reviews.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JULY 12, 2018

Creative campaigns might be easier to create and the ability to produce revenue completely online (often without having to go through a salesperson first) definitely makes digital marketing more appealing. Here are some other areas where virtual products or SaaS marketing has perks: Online Demos. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

OCTOBER 7, 2016

The rapid growth in online commerce creates chaos for business owners. This presentation will focus on how organizations can position themselves for success in global e-commerce, improving brand visibility and customer experience online. Key Takeaways: Overview of the digital landscape – online access, social, mobile.

Ad Building 221

Ad Building Vendors Conference Tactics 221

KoMarketing Associates

APRIL 24, 2018

It was interesting to see that on receptivity, online advertising continues to be less popular that more traditional advertising. This is typically because consumers expect a level of control in the online space, while online advertising may be perceived as more intrusive. Personalization is key.

Campaigns 189

Campaigns Planning Ad Frequency Mobile Advertising 189

KoMarketing Associates

JUNE 25, 2019

Other stats from livestream further prove that online views in all industries and demographics enjoy live streaming videos: 45% of live video audiences would pay for live, exclusive, on-demand video. 78% of online audiences are already watching video on Facebook Live. Exclusive Communities and Facebook Groups.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. KoMarketing’s Top 10 Posts of 2017. Key KoMarketing Milestones. Final Thoughts.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

NOVEMBER 19, 2020

As a direct result of the pandemic, marketers are now investing 32% more in online video ads, and 29% more in ads in social media stories. In 2021, they anticipate putting 65% more toward online video ads, and 54% more toward ads in social media stories. Content Marketing and the COVID-19 Outbreak.

Marketing Report 215

Marketing Report Effectiveness Campaigns Marketing Budget 215

KoMarketing Associates

FEBRUARY 24, 2022

Specifically, virtual events/webinars/online courses (58%) have delivered the best results for B2B marketers in terms of content. In addition to virtual events, research reports (48%), short articles/posts (48%), and ebooks/white papers (47%) have also yielded positive results for B2B marketers in terms of content.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

KoMarketing Associates

JUNE 3, 2021

This was followed by search (about 70%) and online and mobile video (nearly 60%). Nielsen conducted its “Annual Marketing Report,” and data indicated that over the next 12 months, the majority of marketers (more than 70%) intend to increase their budget for social media marketing initiatives.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

OCTOBER 5, 2017

No matter the goals, you can leverage your in-person activities with what you are doing online. Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

NOVEMBER 16, 2021

Throughout the past year, virtual events/webinars/online courses (58%) have yielded the best results for B2B marketers in terms of content, topping the list of assets. Furthermore, the majority of respondents (74%) cited the value of their content as the primary reason for their success.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

KoMarketing Associates

JULY 26, 2018

Hack: To get a better grip on your audience, not all of this research can (or should) necessarily be done online. Writers must know how and where to: Do research online. Hack: Researching online is a lot easier when you refine web searches. Take advantage of any real-life resources available.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

JANUARY 19, 2021

As marketers plan ahead for the remainder of the year, new research suggests that they will be shifting more of their budget priorities to online video. WARC recently published its “Marketer’s Toolkit” for 2021, and the statistics show that overall, most marketers (70%) say that their investment in online video will increase this year.

Video Marketing 159

Video Marketing Planning Youtube Statistics 159

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Let’s take a look at four steps all online marketers should consider as they evaluate their B2B keywords and map them to high-performing landing pages. You will need a bat, ball, and glove.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites. Sponsor or advertise in a sub-section of an industry-relevant message board or online forum.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

NOVEMBER 8, 2016

If you want to interact with your visitors, you can set event goals like click to call, online chatting, and social sharing. With this beginner guide to Baidu Analytics, I hope B2B marketers can get started using this tool to develop better online marketing strategies for their China sites. Basic Baidu Analytics Reports.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

SEPTEMBER 9, 2021

This is compared to online ads (31%), press ads (29%) and account-based marketing (27%). This surpassed SEO (41%), as well as account-based marketing (37%). In the U.S., in particular, social media (32%) has also been the top channel for demand generation over the last 12 months. Leveraging Social Media Marketing Data.

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

DECEMBER 11, 2018

In fact, the equivalent to almost an entire day each week (23 hours) is spent on average watching videos online. Because they are already using messaging apps to connect with loved ones, connecting with brands through apps like Facebook Messenger or WhatsApp is a natural extension of their online use. Meet Customers Where They Are.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

OCTOBER 4, 2016

20 Online Marketing Tools That Boost Campaign Results. How to Find Influencers for B2B Online Marketing Campaigns. Here are a few recently drafted resources from KoMarketing team members to review as well. Creating Killer Content with Data: Pubcon Austin 2016. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

JANUARY 5, 2017

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. In 2017, your B2B online marketing strategy should include goals on how to up your content marketing game. The reasoning behind AMP was to make reading content online a better experience for the user.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

JULY 1, 2020

With more marketing activities shifting online, 67% of marketers are now increasing their investment in webinars, and 44% are boosting their spend on online video. Approximately 67% of marketers say that the COVID-19 outbreak has had at least “some impact” on their campaign strategies, while 18% say it’s had a “major impact.”.

Marketing Report 156

Marketing Report Planning Webinar Metrics Search Marketing 156

KoMarketing Associates

MAY 13, 2021

This was followed by search (approximately 70%) and online and mobile video (nearly 60%). Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media.

Social Media 215

Social Media Social Marketing Media Mobile Advertising 215

KoMarketing Associates

FEBRUARY 13, 2020

About 71% have attribution capabilities set up for email, and 76% have created online form submissions. Nearly 64% have capabilities in place for social media, and 55% have them set up for online chat.

Marketing Report 157

Marketing Report ROI Email Marketing Budget Programs 157