Outbrain

NOVEMBER 16, 2022

That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. The secret sauce for a successful PPC strategy always depends on your specific audience, brand, and goals. Your best bet will be a mix of digital marketing channels, both paid and organic.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

EMagine B2B Blog

DECEMBER 17, 2014

As eMagine’s PPC gladiator (pardon the Scandal reference) it’s my job to recommend the best strategies for 2015. If you haven’t considered LinkedIn as a PPC partner then you should because it’s about to get even better. If you haven’t considered LinkedIn as a PPC partner then you should because it’s about to get even better.

PPC 40

PPC Linkedin Online Marketing Planning 40

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Great tips!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Develop PPC landing pages that offer a great user experience.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. Baidu PPC Versus Google AdWords: 8 Key Differences. Key KoMarketing Milestones.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Studies 197

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone. Image Source.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Outbrain

MARCH 19, 2019

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. Those stats are not just reserved for Search Engine Marketing (SEM). Follow Larry on Twitter @larrykim. Check it out here.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

KoMarketing Associates

MAY 25, 2022

Tracking results in B2B PPC can be challenging because conversions aren’t always cut and dry. Reach out to us on Twitter if you want to let us know your favorite B2B Google Ads tips! The KoMarketing team is your PPC ad partner for high-quality leads. . Track Your Results! .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JANUARY 2, 2018

Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. The good news is that more martech vendors appear to be up to the challenge in providing resources for new users and more experienced marketers. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JANUARY 30, 2018

Another great resource is PPC Hero , which covers so much more than just AdWords and Bing. It’s updated and relevant on a variety of PPC issues and challenges. It offers a solid base of resources to understand how the platform works and how it can be best leveraged for B2B marketing initiatives. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Twitter Tailored Audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense. LinkedIn, Twitter. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

DECEMBER 14, 2017

Back in 2014, mobile ad only accounted for six percent of the Internet ad market – that’s 10x growth in just three years! In my own experience managing several Baidu PPC accounts daily, I have seen firsthand that mobile usage is on an upward trend. iResearch projects the percentage will grow to 80 percent by 2019. .

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Webbiquity

MAY 27, 2015

Essentially, PPC harnesses the power that email and social media marketers have had in their arsenal for a while now. PPC Marketing for PR Pitching. Online marketing technological advances have enabled us to automate many time-consuming and tedious processes. Value of Virality through PPC.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. Direct mail? Don’t show up saying “we want to be your agency.&# Embrace Math.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

EMagine B2B Blog

JANUARY 24, 2014

Content marketing is the process by which you strategically distribute your content around the Web, where your prospective buyers will find and interact with it, leading them to your products on your website. If you want SEO success, you need a content marketing strategy for 2014! Pay Per Click (PPC) Campaigning.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

MARCH 29, 2018

SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. I’d love to hear your thoughts in the comments below, or reach out to me directly via Twitter. See how a site stacks up against the competition and meets industry standards.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

FEBRUARY 25, 2013

Our Director of Online Marketing Casie Gillette will be heading out to San Jose March 11th-13th for SMX West. SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more.

PPC 120

PPC Conference Link Building Mobile Marketing 120

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Circle Studio

JULY 17, 2019

Facebook, Instagram, LinkedIn, and Twitter all have opportunities for you to reach a larger audience, including new audiences, through their different advertising and promotion options. Facebook’s Boosted Posts allow marketers to promote their own Facebook content so that it reaches more people in their news feeds.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. PPC can help improve SEO rankings. The idea is that PPC and SEO compliment one another primarily because of Click Through Rate (CTR). This statement is false.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

OCTOBER 1, 2012

If you aren’t familiar with SMX (Search Marketing Expo), it’s billed as “the world’s largest search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites.” ” ( link ). Date : Thursday, October 4th. Time : 10:45am.

Search Engine Marketing 120

Search Engine Marketing PPC Social Media Search Marketing 120

Hinge Marketing

JULY 24, 2015

Pay Per Click (PPC). Pay Per Click (or PPC) is a form of advertising where a firm can pay to drive visitors to their website from search engines. Google AdWords is the most popular PPC service. There are a number of details and intricacies that go into setting up effective PPC campaigns. Twitter Ads.

Advertising Agencies 48

Advertising Agencies Work Management Marketing Management Advertisements 48

KoMarketing Associates

NOVEMBER 14, 2012

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. The perception of SEO vs. PPC. Connect with Casie ahead of time on Twitter or Google+.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

KoMarketing Associates

JULY 6, 2012

Casie Gillette, who joined KoMarketing as Director of Online Marketing on July 2, brings strategic leadership in SEO, social media, and online marketing to the KoMarketing team on behalf of client initiatives and the organization as a whole. They have some great talent and I am looking forward to being part of it.”.

Ad Building 120

Ad Building Copywriting PPC Conference 120

KoMarketing Associates

DECEMBER 7, 2017

Many B2B companies have an email list (or even a Facebook page and Twitter profile), but they aren’t using any of them to their fullest potential. Twitter, Instagram, and LinkedIn also offer varying degrees of targeting to create better audiences that have a higher chance of converting.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Predictive Response

MARCH 1, 2019

Use email campaigns to develop funnels (for even more targeted marketing) and to keep track of your current subscription list. PPC (Pay-Per-Click) Marketing . PPC (Pay-Per-Click). PPC campaigns are typically run on top search engines such as Google, DuckDuckGo, Yahoo!, PPS (Pay-Per-Sale) Marketing.

Effectiveness 49

Effectiveness Paid Search Agency PPC Business 49

KoMarketing Associates

SEPTEMBER 9, 2014

It can show you if your competitor is engaging in SEO, PPC, retargeting, testing, etc., and help give you a more complete picture of their online marketing efforts. For example, a company Twitter feed can tell you if they are launching new products, writing blog posts, releasing a whitepaper, engaging with customers, and more.

Research 120

Research SEO Press Tagging 120

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC. Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Hinge Marketing

MAY 23, 2016

Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are ten proven lead generation techniques that are working for professional services firms today.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Only B2B

FEBRUARY 23, 2022

Facebook, Youtube, and Twitter are among among the most popular social networking platforms. Whatsapp is the most popular messaging app on the market. You may use such a website to not only get high-quality leads, but also to market your products or services. Furthermore, LinkedIn is the most popular B2B lead generating channel.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117