Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. For example, a neighborhood experiencing gentrification may see demand rise for specific products or services. There are also national brands that want to expand in specific local markets. New competitors.

Advertisements 117

Advertisements Advertising Allocation Planning 117

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Demos : Number of MQLs that sign up for a scheduled demo.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Zoominfo

JANUARY 4, 2022

Scenario Organize gated, on-demand demos or group demos. (We Trigger • Set up and run regular on-demand or group demos Actions • Promote upcoming, gated access group demos • Add registrants’ information to automated campaigns

Demand 100

Demand Organization Outreach Display 100

The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Zoominfo

OCTOBER 28, 2021

You can run into dozens of decision-makers and influencers on a buying committee, grapple with increased demo demands, and face requests from various departments. Along the way, our sales rep dealt with obstacles such as dozens of demos, a complicated request for proposal from the buyer, and one call with 67 people on it.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Sales Cycle 130

Biznology

FEBRUARY 25, 2021

This will demand superior video support to capture attention. More compelling, accessible product demos. Most tech companies do online demos now. Increased reliance on digital selling requires a steady stream of in-depth customer communication that’s more “in the weeds” than typical explainer videos used to generate demand.

Product 118

Product Consulting Paid Search Agency Demand 118

Ledgeview Partners

OCTOBER 6, 2020

Back by popular demand, it’s time to reinvestigate the differences and benefits of two of the top CRM solutions on the market today – Microsoft Dynamics 365 and Salesforce with a focus on Sales. The post Demo: Salesforce Sales Cloud vs. Microsoft Dynamics 365 Sales appeared first on Ledgeview Partners. Time: 45 minutes.

Marketing Management 84

Marketing Management Comparison Webinar Metrics CRM 84

Metadata

JANUARY 30, 2024

Navattic and ChiliPiper teamed up and requested demos from 100 leading SaaS companies. via GIPHY That’s how Natalie Marcotullio , Head of Growth and Operations at Navattic, kicked off her DEMAND session. Or, you know, set up an automated email to say yay or nay to the demo request. B2B demand gen marketers, we gotta step it up.

Sales Cycle 52

Sales Cycle Pricing Price Gartner 52

Marketing Insider Group

DECEMBER 18, 2023

Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Why Zemanta? Why Sponsored Updates? Why Sharethrough?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Biznology

FEBRUARY 10, 2021

This will demand superior video support to capture attention. More compelling, accessible product demos. Most tech companies do online demos now. Increased reliance on digital selling requires a steady stream of in-depth customer communication that’s more “in the weeds” than typical explainer videos used to generate demand.

Paid Search Agency 129

Paid Search Agency Consulting Demand Video Marketing 129

Marketing Insider Group

FEBRUARY 22, 2023

In order to do that, we must place customer insights ahead of internal demands. Their needs, motives, and demands must influence what you write. A buyer that completes a demo form is farther down the funnel. Quick Takeaways: The biggest content marketing trend is moving a buyer-centric content marketing strategy.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Marketing Insider Group

AUGUST 18, 2020

Perfect a Demand Generation Model. HubSpot defines demand generation as: “Demand generation is the marketing system and engine that bridges the gap with your company’s sales and revenue operations. However demand generation is not part of marketing or sales. Demand generation is the glue that binds marketing and sales.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Zoominfo

OCTOBER 18, 2022

But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results. Demand-Gen vs. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized. But while the lead-gen-vs.-demand-gen

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Contently

MAY 26, 2020

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. Content is all about building trust and loyalty with people so that when they’re ready to buy something, you’re their first choice—driving continuous demand and making the sales process much easier.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Zoominfo

DECEMBER 6, 2021

Follow up with a call to schedule a product demo. ” Nina Wooten, director of demand generation at ZoomInfo Scenario A potential customer views a product page on your website. To capture their interest, send targeted ads and messaging about the product they viewed. Initiate an automated email campaign.

Product 100

Product Zoominfo Demand Generation Email Campaigns 100

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Our distinction between ABM and demand gen Demand gen campaigns: dos and don’ts 4 demand gen campaign examples ABM campaigns: dos and don’ts 2 ABM campaign examples.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

It’s not exactly a demand gen campaign, but it’s not pure ABM, either. In the meantime, what kinds of ABM and demand gen campaigns will have the biggest impact? Our distinction between ABM and demand gen Demand gen campaigns: dos and don’ts 4 demand gen campaign examples ABM campaigns: dos and don’ts 2 ABM campaign examples.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. How should companies adapt their demand generation playbook to better serve the needs of the self-serve buyer?

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Zoominfo

AUGUST 14, 2020

250+ inbound demos booked 225+ opportunities created. That comes from the 175+ outbound-sourced demos we book every day. We’ve had multiple days where we set over 1,000 demos in one day (which is a pretty amazing number for 24 hours). . Part one of our GTM series was all about our inbound go-to-market motions.

Zoominfo 200

Zoominfo Marketing Analytics Tools Work Management Marketing Management 200

Sana Commerce

FEBRUARY 29, 2024

Using information from the 2024 B2B Buyer Report — which includes responses from over 1,000 global B2B buyers — the Sana Spotlight reveals how to address emerging trends, like the: Increased demand for accurate online experiences High customer expectations The preference for using an online platform to place complex orders.

Demand 52

Demand Marketing Management Cross-Selling Tagging 52

ClickZ

JUNE 19, 2023

In an age where consumers demand fast, insightful, and relevant helpful content providing them with a seamless experience is essential to improve content performance. This is creating a rapid, incremental growth in data and new insights that need to be analyzed and actioned on for those who want to stay ahead of the content marketing curve.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

SalesIntel

MARCH 14, 2023

Buyers demand a consumer-like experience from brands whose deeply customized content is essential to make this possible. Schedule a SalesIntel Demo 2. Schedule a SalesIntel Demo 3. Schedule a SalesIntel Demo 4. Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Biznology

JUNE 30, 2017

I’ve sat in on many webinars and on-demand demo s. This applies to software demos. I’ve seen many demos that have tried to show me how easy it is to use the interface without showing me interesting data or other examples to use it on. Introducing the presenters. Let them get on with it. No test data.

Webinar Metrics 128

Webinar Metrics Video Marketing Account Based Marketing ABM 128

Metadata

JANUARY 7, 2021

The team built a campaign to drive awareness, interest, and demo requests from buyers within target accounts. Using this new tactic, Metadata increased platform demo requests 300% and reduced monthly cost by 20%. Demand marketers from companies like Zoom, Drift, Pendo, Udacity, and Vonage have experienced as much as a 4.5X

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

Metadata

FEBRUARY 12, 2024

Graceanne McDonald , co-founder of Storybook Marketing , said it well during DEMAND: “The idea of slowing down means taking the time to understand our programs holistically in order to make decisions more sustainably.” Your budget is big—say $50,000 a month—and you want to use most of it to drive demo requests. Lay it all on the table.

Marketing AI 52

Marketing AI Cost per Lead Budget Programs CPL 52

Martech

FEBRUARY 20, 2024

Pique interest These are interest-based CTAs that invite conversation without demanding time: While it might seem less aggressive than asking for an appointment directly, don’t underestimate its power. The ultimate goal (meeting, demo, purchase) remains the same, but you add a gentler step beforehand.

Urgency Marketing 118

Urgency Marketing B2B Allocation CAN-SPAM 118

eTrigue

DECEMBER 2, 2021

The concept of a “demand center” has emerged at the core of successful marketing organizations as a hub for shared marketing services, infrastructure and process to enable organizations to bring programs to market that leverage key corporate assets and best practices. Digital marketing has transformed how most organizations market today.

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

Metadata

FEBRUARY 14, 2024

The demand generation tactics of yesteryear are no longer enough, especially if you’re strapped for resources and leadership is asking you to drive more pipeline. So, what’s the opposite of tracking MQLs and holding on to demand gen tactics of the past? You can’t do that if you’re solely focused on MQLs. What’s revenue marketing?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. Let’s see what they had to say. Reallocate Budget to High-Performance Campaigns The great thing about running ads in Google, Bing, Linkedin, etc.,

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution Cost per Lead 119

Binary Demand

MARCH 26, 2024

Today’s customers demand personalized experiences that cater to their individual needs. This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Salesforce Marketing Cloud

JUNE 2, 2022

That demand is crystal clear, but marketers face three main challenges in addressing it: 1. Watch the demo to learn more. Watch the demo to learn more. Watch the demo to learn more. The past few years have shown us just how critical personalization is for a brand’s digital strategy. Customer Data Platform.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Metadata

DECEMBER 20, 2022

This follow-up report looks specifically at offer types and gives you the scoop necessary to pick the right ones to optimize your demand generation strategy in 2023. Offer types: Demo. In the example below from monday.com, the CTA is Learn More, and the offer type is Demo. Monday.com is providing access to a demo.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

For example, supply chain leaders wanted to use AI for, among other things, balancing inventory based on projected demand, and its ability to deliver based on those projections. Many companies are meandering through the strategy phase of AI, especially gen AI, and are focused on defining a vision that aligns with their business.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

B2B Digital Marketer

JANUARY 18, 2024

The conversation takes a deep dive into optimizing sales calls and demos. Optimizing Product Demos: Tips for conducting impactful product demos by focusing on how the product addresses specific customer problems, rather than listing features. Adam also cautions against common hiring missteps in building a sales team.

Startups 52

Startups Validation B2B Sales Optimization 52

SalesIntel

SEPTEMBER 23, 2022

Go ahead, request a demo , and see for yourself. Request a Demo. Unique On-Demand Research Service SalesIntel’s unique “ Research-on-Demand ” service remains a focal point for companies that target a very specific audience or operate in a niche market. Request a Demo. Request a Demo. Request a Demo.

Zoominfo 52

Zoominfo Transparency Click Rate Pricing 52