Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 308

Marketing Automation Services Marketing Budget Paid Search Agency Service 308

Contently

FEBRUARY 9, 2021

Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions.

Newsletter 218

Newsletter Lead Scoring Lead Ranking Ad Building 218

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 214

Marketing Budget Work Management Marketing Management Marketing Budget Creation 214

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Also, make sure you use Google Trends alongside other marketing tools.

Trends 261

Trends Marketing AI Lead Scoring Lead Ranking 261

Contently

OCTOBER 21, 2020

It’s because of one of the most powerful psychological tools in marketing and sales: social proof. The internet allows us to easily access and quantify that social proof, but until recently, it’s been largely siloed to the B2C world. To my fellow B2B marketing leaders—embrace user reviews.

Peer-to-peer 202

Peer-to-peer Social Marketing Gartner Amazon 202

Liveintent

OCTOBER 19, 2021

In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. Advertisers can use a range of channels to acquire customers, including email, social media, search, print, and direct mail. What is customer acquisition?

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Search Engine Journal

NOVEMBER 30, 2021

Online advertising is one of the most popular, effective ways to increase brand awareness, traffic to your site, and overall revenue. Paid social has become saturated with competitors, making it harder to gain profitable wins. Paid social has become saturated with competitors, making it harder to gain profitable wins.

Newsletter 113

Newsletter Marketing & Strategy Marketing Strategy Opinions 113

QuanticMind

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04]

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Contently

MARCH 30, 2020

A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. Like many other marketing leaders, I’ve mapped out potential budget cuts in case the economic fallout from COVID-19 is worse than expected. But we’re not cutting content; we’re doubling down on it.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. Must be a new Furby. What’s Happening with TikTok Shop? [:06]

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 97

Social Media Marketing Attribution Automation Personalization 97

Lake One

AUGUST 16, 2023

In today’s ever-changing digital world, the need for top-notch content is never-ending. From writing catchy ads to brainstorming email hooks or creating trendy socials, marketers have their work cut out for them. The brand voice was captured through a crawl of our website content.

Paid Content 82

Paid Content Newsletter Creativity Advertisements 82

Liveintent

JULY 6, 2022

What are display ads? Display ads are text, image, or video advertisements in the digital, online space. They can be used on websites, social media, apps, email newsletters, or other online channels to attract audience attention. Display ads come in a variety of formats. What are native ads?

Display 109

Display Ads Advertorials CPC 109

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? B2B advertising spending is expected to reach $31.72 Additionally, overall U.S. billion during 2023, with 37.4

Paid Content 136

Paid Content Features B2B Marketing B2B 136

Vision6

NOVEMBER 2, 2023

In this particularly fast-paced and ever changing digital landscape, it makes sense to have a marketing strategy that reflects the times. While email and social media marketing both stand out as powerhouse advertising channels, combining them together can really light a fire under your next campaign.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Buffer

APRIL 7, 2022

As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. Ghost has a great guide to getting newsletter sponsorships.

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 189

Ethics Social Media Trends Copyright 189

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

QuanticMind

MAY 31, 2023

What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. Upfronts and expos and ads, oh my!

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Oktopost

MAY 20, 2024

Marketing professionals are always deep in discussion about the most effective strategies, measurements, and tactics for success. And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website?

Social Media 62

Social Media Media Allocation Digital Asset Management 62

Launch Marketing

APRIL 5, 2023

Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. Looking for more on building an effective content strategy?

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. What is GDPR, anyway?

Social Media 131

Social Media Social Marketing Privacy Policies Media 131

Sword and the Script | B2B

APRIL 27, 2021

I know, I know, it’s got a circular shape in there that’s suggestive of integration, but I’ve never been able to get past the order of the words: paid, earned, shared, owned. And it’s not instructive for setting priorities in marketing. Shared – social channels. Earned – media or influencer relations.

Order 98

Order B2B Marketing Budget Programs B2B 98

Hubspot

APRIL 13, 2021

In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn't study marketing in school. I wasn't aware that advertising and marketing work together and aren't mutually exclusive.

Paid Content 99

Paid Content Acquisitions Advertisements Advertising 99

Sprout Social

JANUARY 13, 2021

Maybe you have a general idea, like they saw an ad and clicked on it, or that someone told them about it. But what if they saw an ad multiple times across different platforms? Or it was a combination of newsletter information, social media posts, and word of mouth? Why marketing attribution models are important.

Marketing Attribution 93

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 93

Buffer

APRIL 19, 2023

Therefore, instead of focusing my marketing on building a fast following, I chose to focus on building a reputation. This meant, instead of hoping for the quick sales moment that paid ads offer, I worked on establishing long-term relationships.

Paid Search Agency 94

Paid Search Agency Ads Business Thought Leadership 94

ClearVoice

JULY 26, 2022

Developing a marketing plan is similar to planning a well-balanced diet. The same is true of marketing plans. You might love organic social media and could publish Instagram Reels all day, every day. Likewise, you may dislike creating Google search ads and would prefer to never need to deal with them.

Paid Content 52

Paid Content Organization Paid Search Agency Practices 52

QuanticMind

JULY 31, 2023

What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. You’re saying they have even more users?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Social Media. billion people use social media regularly.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 137

Digital Asset Management Paid Content Work Management Marketing Management 137

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today?

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

EveryoneSocial

JULY 7, 2021

Twenty years ago, there were no social media marketers. And in the couple of decades since the profession was invented, the role has evolved as rapidly as social media itself. Today, social media professionals wear many hats, juggle countless tasks, and have their hand in virtually every part of the business.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

Content Standard

JANUARY 4, 2019

The history of media has always been fueled by classic rivalries. Or for those working in the digital space, content marketing and advertising. But as 2019 rapidly approaches, a new sort of understanding has started to arise in marketing offices. What could this new dynamic mean for content marketers?

Paid Content 111

Paid Content Advertising Agencies Budget Programs Marketing Budget 111

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. After all, if our search ads work that way, shouldn’t content work that way too?

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218