Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past. Offer resources, data and plain old advice whenever you have it. So, how do you do it?

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? The worst part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

SendX

NOVEMBER 10, 2020

The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email. “Email marketing is dead!”

Email Marketing 361

Email Marketing Planning Tips Paid Search Agency 361

Contently

DECEMBER 13, 2022

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. Email: Open rate, click-through rate. Prioritize content promotion and distribution. Social media: Likes, shares, and comments.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Unbounce

DECEMBER 9, 2021

Another thing to consider is that welcome emails also have high open rates —they’re 86% more effective than a company’s other promotional emails. This welcome email provides a simple welcome and shows their other newsletters with a CTA to set preferences. Things You’ll Wanna Include in a Welcome Email.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Recommended Resource : 15 Ways to Get More Backlinks and Boost Your Search Engine Ranking 5.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Newsletters Newsletters are one of the most common types of marketing emails.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Scoop.it

FEBRUARY 15, 2024

If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. That’s why email marketing is a perfect fit for them.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Optinmonster

DECEMBER 28, 2023

According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. Gen Z likes subscribing to email newsletters as much as they love consuming social media content. The average email click-through rate is 2.6-3%. Similarly, the average email deliverability rate is 85.7%.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SendX

JANUARY 18, 2021

Additionally, chatbots can also assist in simplifying email newsletters, providing the right content to consumers, etc. According to Invesp , personalized promotional emails have a 29% higher open rate and 41% higher click rates. Source: invespcro.com The advantages don't stop here.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

SmartBug Media

MARCH 8, 2021

Here are HubSpot’s 2019 average open and click rates for the financial industry: 23 percent open rate. percent click rate. Similar to HubSpot, here are Campaign Monitor stats: 16 percent open rate. percent click rate. Click rates improved from 2.6 Click rates increasing from 1.7

Email Marketing 85

Email Marketing Planning Click Rate Open Rate 85

SmartBug Media

APRIL 18, 2023

For example, a drip campaign might be triggered by a subscriber signing up for your newsletter, abandoning a shopping cart, or making a purchase. The goal of an email nurture campaign is to establish trust and credibility by providing helpful content and resources. Why Are Drip Emails Essential for E-Commerce Email Marketing?

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Are you crafting up an informative newsletter to add value to their lives? When to Write a Newsletter Aren’t email newsletters a bit outdated? Photo by Miguel Á.

Copywriting 151

Copywriting Tips Template Content 151

Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Open rate data is more inaccurate than ever, to the point it isn’t fit for reporting without heavy adaptation.

Email Marketing 104

Email Marketing Gartner Peer-to-peer Privacy Policies 104

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Promote them on your website and social media. Advertise these promotions on your website, social media, and through paid ads to attract subscribers. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Promote them on your website and social media. Advertise these promotions on your website, social media, and through paid ads to attract subscribers. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SendX

JANUARY 5, 2020

Remarketing allows you to aim campaigns at users who have: Visited your website before Performed a valuable action, such as adding to the cart or engaging with chatbots Before exploring this feature, it’s best to understand what an email list is and how it’s such an invaluable resource for marketers and businesses. What is an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Optinmonster

NOVEMBER 11, 2023

From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails that keep us connected with loved ones, understanding the types of emails can enhance your communication skills and ensure you’re using the right approach for your message. Let’s go!

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

Porch Group Media

JUNE 9, 2022

7 in 10 movers say they wish they had more resources to help them during the moving process. – eConsultancy Emails with personalized subject lines are 26% more likely to be opened. – Campaign Monitor Emails with personalized subject lines generate 50 percent higher open rates. – Dynamic Yield.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Litmus

MARCH 5, 2021

Want more ways to improve your newsletters? See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). Explore all the ways email marketing experts would make real-life newsletters more effective. Then, apply those takeaways to your own email newsletters. A newsletter? Compare notes ?.

Examples 104

Examples VALS Newsletter Communities 104

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. While you may think that they would appreciate your newsletter, sending emails to them violates the CAN-SPAM Act because they did not give you permission.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Tiecas

OCTOBER 30, 2023

By sharing promotions, discounts, and new product launches with your subscribers, you can incentivize them to purchase sooner rather than later. I wouldn’t recommend using promotional or “salesy” emails if you manufacture custom-engineered systems. Email newsletters are so old school.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Vision6

APRIL 4, 2023

B2B (business-to-business) email marketing refers to one company promoting their products or service via email to another business or organisation. Builds trust and credibility: By providing useful and relevant content, you can build trust with your audience and establish credibility as a knowledgeable resource in your industry.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Vision6

APRIL 25, 2023

The main purpose of a welcome email is to greet new subscribers by giving them a little taste of what’s to come and provide helpful resources about your products or services. They should leave a positive first impression which will help contribute to higher engagement rates. Why are welcome emails important?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

xiQ

APRIL 29, 2020

Companies need to be much more resourceful and creative in developing highly engaging content faster. To achieve each of these objectives, i2c leveraged xiQ’s AI-powered content marketing platform and adopted the following content marketing approach: Weekly News Digest vs Monthly Newsletter. Thought-Leadership vs Selling.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Vision6

JULY 5, 2023

Try including links to your blog posts, social profiles and other content you want to promote. Increase your enagagement on newsletters by sharing it with your community on social media. You can track open rates, click-through rates, conversions, and other important metrics to gauge the success of your campaign.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

SalesIntel

APRIL 17, 2024

Discount Emails: While some B2B companies refrain from promotions, targeted discount emails can persuade potential customers in the decision stage, and provide the final nudge for hesitant buyers. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

BOP Design

MARCH 30, 2021

Nurturing is about being a resource to talk them through the process, not a greedy salesperson digging through their pockets for their wallet. Read more: What to cover in a B2B email newsletter. If done properly, they will forget that you are marketing to them and will view you as a resource on their buyer’s journey.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Vision6

OCTOBER 12, 2022

Best of all they reel in an average open rate of around 46% and a 24% click-to-open rate. For starters, a well-constructed drip campaign can boost your click rates by 119% compared to one-off promotional messages. Why do you need it? It can be a potent way to cross-sell and upsell.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Optinmonster

FEBRUARY 23, 2024

Is your email newsletter design helping or hurting your business? In this article, we share our best tips to show you how to design an email newsletter. When you follow these tips, you be designing newsletters that get your customers to engage and click in no time. So, let’s jump in! These tips will help you get started.

Newsletter 82

Newsletter Design Conversion Tips 82

Litmus

MARCH 19, 2020

Can you keep sending promotional emails or do you need to adjust your email program? Resources to help you navigate these trying times. In addition to the webinar recording, we wanted to share some additional resources you might find helpful: PDF Quick Guide: Email Marketing During a Crisis. Monthly newsletters?

Webinar Metrics 94

Webinar Metrics Email Marketing Practices Planning 94

Optinmonster

AUGUST 24, 2023

At this stage, you can offer anything, such as a free resource or a discount, to convert them into long-term customers. For example, you can set up a campaign that asks visitors to provide their email addresses for a newsletter, exclusive deals, and downloadable resources. And the best part?

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

SmartBug Media

MAY 15, 2020

Although nonprofit organizations provide communities with a variety of amazing resources, many are limited by minimal time, resources, and budget restrictions. Promote your blog on social media. Through the power of social media, your organization can: Promote the content you’re publishing online. Enhance your SEO.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. You can easily create and schedule emails, newsletters, nurture campaigns, and sales outreach. Save time and resources. You’re not alone.

Automation 86

Automation Marketing Automation Services Work Management Budget Programs 86

Martech Advisor

SEPTEMBER 25, 2019

For instance, the 2019 Marketing Benchmark Report shows that email open rates and click-through rates have increased steadily each year since 2014 (by a total of 19% and 14% respectively). click-through rates jump : All major regions experienced increases in click-through rates between 2018 and 2017, but the U.S.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84