ConvertKit

OCTOBER 28, 2020

Why your newsletter needs a name. How to name your newsletter. 5 places to include your newsletter name. Whether an email newsletter is step one or one hundred in your creator journey, it deserves a name. Whether an email newsletter is step one or one hundred in your creator journey, it deserves a name. Jump ahead.

Newsletter 116

Newsletter Landing Pages Best Practices Ad Frequency 116

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? The worst part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Promotional Newsletter Ideas.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past. Offer resources, data and plain old advice whenever you have it. So, how do you do it?

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

SendX

FEBRUARY 11, 2021

Source: audio content upgrade There are tons of other types of content upgrades you could offer to your readers, for example: A checklist A data-backed industry-specific report An in-depth full guide A list of resources A case study All of these usually come in the form of PDFs. Keep putting out weekly newsletters that give value.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

Convince & Convert

NOVEMBER 4, 2014

Think of A/B testing as practice for your email newsletter. Track the open rates and sales on both days and then run other A/B comparisons to see which one of the seven days ultimately turns up the better results. The way you phrase a subject line can make a huge difference in the open rate. Day of the Week.

Newsletter 159

Newsletter Response Rate Open Rate CAN-SPAM 159

Marketing Insider Group

JULY 2, 2015

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Often times, they get focused on distributing through social and paid resources, forgetting that the option of showing up in their customers’ or prospects’ inboxes on a regular basis is still an option. WHY AN EMAIL NEWSLETTER?

Distribution 100

Distribution Newsletter Click Rate Open Rate 100

Optinmonster

SEPTEMBER 20, 2021

Are you trying to create a newsletter popup, but you’re not sure where to get started? We’ll teach you exactly how to create a newsletter popup that boosts conversions and grows your subscriber list. But before we dive into the tutorial, let’s get clear on why you might want a newsletter popup in the first place.

Newsletter 64

Newsletter Rules Template User-Generated Content 64

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Leverage your email newsletters to promote content such as podcasts and videos from other platforms. Click-Through Rate (CTR). Conversion rate.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing Insider Group

MAY 30, 2023

AI solutions can reduce costs and maximize resources, ultimately increasing their ROI in the long run. Automate Newsletters One of the many benefits of using AI for small business marketing is its ability to automate newsletter creation. Increase ROI. Optimize reporting.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

BenchmarkONE

NOVEMBER 10, 2020

School and/or District Email newsletters can get stale pretty quickly. They tend to become part of the routine, and when that happens, engagement and open rates can suffer big time. Let’s try and make it easier by sharing some ways you can bring your e-newsletter to the next level. Prioritize Your Banner Image.

Newsletter 63

Newsletter Tips Banners Rules 63

SendX

NOVEMBER 10, 2020

The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. While it’s true that readers have subscribed to your email list intentionally, it’s also true that there’s a good chance that they’ll forget you; given all the other newsletters they’ve subscribed to as well.

Email Marketing 361

Email Marketing Planning Tips Paid Search Agency 361

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The more people read from you, the more they’ll be able to differentiate your company from all the others sending them B2B marketing newsletters. Newsletters are an insanely effective lead-generating tool.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Add an opening summary.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Stevens & Tate

SEPTEMBER 26, 2023

Plan Your Emails Your emails may contain helpful and resourceful content, but you may not get optimum results if they’re not well-planned. The email subject line is the first aspect your recipient sees before opening the message. Typically, custom emails have a 26% higher open rate and generate more transactions.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Conversion Rate Optimization : Improving the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. Recommended Resource : 15 Ways to Get More Backlinks and Boost Your Search Engine Ranking 5.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Hubspot

MAY 19, 2016

With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. Here's another great resource for finding email inspiration. 15 Email Newsletter Examples We Love Getting in Our Inboxes ". "

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Contently

DECEMBER 13, 2022

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. Email: Open rate, click-through rate. Including recently published content in a regular newsletter sent out to your audience.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Unbounce

DECEMBER 9, 2021

Another thing to consider is that welcome emails also have high open rates —they’re 86% more effective than a company’s other promotional emails. This welcome email provides a simple welcome and shows their other newsletters with a CTA to set preferences. Introduce or provide extra information about your products.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

SendX

JANUARY 18, 2021

Additionally, chatbots can also assist in simplifying email newsletters, providing the right content to consumers, etc. According to Invesp , personalized promotional emails have a 29% higher open rate and 41% higher click rates. Source: invespcro.com The advantages don't stop here.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Litmus

AUGUST 2, 2021

Newsletters. By time or number of newsletters sent? And if it’s number of newsletters, how many newsletters should we send before segregating the inactive users? Other than that, BIMI Group is a great resource for all things BIMI (that’s Brand Indicators for Message Identification for those who don’t know).

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

SmartBug Media

MARCH 8, 2021

Here are HubSpot’s 2019 average open and click rates for the financial industry: 23 percent open rate. percent click rate. Similar to HubSpot, here are Campaign Monitor stats: 16 percent open rate. percent click rate. Click rates improved from 2.6 Click rates increasing from 1.7

Email Marketing 85

Email Marketing Planning Click Rate Open Rate 85

SmartBug Media

APRIL 18, 2023

For example, a drip campaign might be triggered by a subscriber signing up for your newsletter, abandoning a shopping cart, or making a purchase. The goal of an email nurture campaign is to establish trust and credibility by providing helpful content and resources. Timing The timing of your email messages is critical.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Are you crafting up an informative newsletter to add value to their lives? When to Write a Newsletter Aren’t email newsletters a bit outdated? Photo by Miguel Á.

Copywriting 151

Copywriting Tips Template Content 151

Scoop.it

FEBRUARY 15, 2024

If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Open rate data is more inaccurate than ever, to the point it isn’t fit for reporting without heavy adaptation.

Email Marketing 104

Email Marketing Gartner Peer-to-peer Privacy Policies 104

Optinmonster

JUNE 4, 2021

From GetResponse’s data, we learn that Tuesday has the highest open rate and click-through rate , making it the most popular day to send emails. Weekends were the least popular days to send emails, and they also had the lowest open rates. HubSpot’s peak time for email opens was 11 am.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Salesforce Marketing Cloud

DECEMBER 8, 2023

Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Newsletters Newsletters are one of the most common types of marketing emails. Newsletters that show up regularly in subscriber inboxes are a great way to keep your brand top of mind for customers and prospects alike. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. That’s really what an open rate is—the firing of a pixel.

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

Litmus

MARCH 5, 2021

Want more ways to improve your newsletters? See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). Explore all the ways email marketing experts would make real-life newsletters more effective. Then, apply those takeaways to your own email newsletters. A newsletter? Compare notes ?.

Examples 104

Examples VALS Newsletter Communities 104

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. What is a Hot Lead? Create Compelling Content.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Optinmonster

NOVEMBER 11, 2023

13 Different Types of Emails With Examples The Welcome Email The Offer Email The Survey Email The Request Email The Newsletter Email The Free Gift Email The Value Email The We’re Hiring Email The New Product Email The Reorder Email The Abandoned Cart Email The Announcement Email The Anniversary Email 1. Let’s go! How cool is that?

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Leverage Social Media: Use social media to promote your email newsletter. This approach helps increase engagement, open rates, click-through rates, and conversions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Leverage Social Media: Use social media to promote your email newsletter. This approach helps increase engagement, open rates, click-through rates, and conversions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Vision6

APRIL 25, 2023

The main purpose of a welcome email is to greet new subscribers by giving them a little taste of what’s to come and provide helpful resources about your products or services. They should leave a positive first impression which will help contribute to higher engagement rates. Why are welcome emails important?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Optinmonster

DECEMBER 28, 2023

Gen Z likes subscribing to email newsletters as much as they love consuming social media content. The average email click-through rate is 2.6-3%. Similarly, the average email deliverability rate is 85.7%. Across most industries, the acceptable benchmark for email bounce rate is 2%. What does this mean for businesses?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111