Sword and the Script | B2B
NOVEMBER 28, 2023
Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. In other words, that message had an open rate that was 2x and CRT that was 5x. Why are the metrics so high?
Webbiquity
SEPTEMBER 28, 2022
But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.
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Martech
JULY 28, 2023
Marketers can no longer use personal data without restrictions. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Let’s stick to a key metric often used to report on email marketing successes: the email open rate.
SmartBrief - Marketing
MARCH 10, 2024
In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.
SmartBrief - Marketing
FEBRUARY 26, 2024
One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. That is a 40x ROI. Porch Group Media ) 42.3%
Optinmonster
APRIL 17, 2023
That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line. But you don’t want to give away everything because otherwise they’ll just read the subject line without opening the message.
Litmus
NOVEMBER 13, 2020
Newsletters are the cornerstone of our email marketing strategy here at Litmus. But earlier this year, one of our once top-performing newsletters— Litmus Weekly —hit a bit of a slump. Engagement rates were dropping—open rates dipped by 29% and click-to-open rates (CTOR) had sunk by 44%.
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