Contently

APRIL 6, 2023

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. What Is a Buyer Persona?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Contently

JUNE 29, 2021

So Perspectives is a great platform to discuss the topics that really matter to us as a company and as human beings—like diversity, inclusion, social responsibility, and sustainability.” ” One of the first steps was increasing the diversity of voices on the site. Celebrating diverse innovators in tech.

Storytelling 107

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

Moz

MARCH 1, 2020

In a 30-page whitepaper published last year, Google delineates specifically how it fights against bad actors and misinformation across Google Search, News, Youtube, Ads, and other Google products. 63% of respondents are between the ages of 18 and 35, and 17% are over the age of 46. About our survey respondents and methodology.

Customer Surveys 76

Customer Surveys Google SERP Display 76

Zoominfo

JULY 1, 2019

When reading LGBTQ news stories, 42% of the LGBTQ community report that they trust LGBTQ sources more than they trust reporting in the general media ( source ). When reading LGBTQ news stories, 42% of the LGBTQ community report that they trust LGBTQ sources more than they trust reporting in the general media ( source ).

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

Hubspot

JANUARY 11, 2021

In fact, 64% of people said they are more trusting of brands that represent diversity in ads, and 85% of consumers said they will only consider a brand they trust. Showcase human diversity in your campaigns. Perform a landing page and website audit for audience diversity. Inclusive advertising doesn't end with the ad.

Advertisements 101

Advertisements Advertising Tips Paid Search Agency 101

Zoominfo

MAY 21, 2019

Instead, modern marketers must get creative with their personalization efforts, move beyond age-old gimmicks, and truly add value to the buyer’s experience. We’ve all heard stories of workplace bias, both in the news and in our personal lives. It’s no longer enough to use a recipient’s name in an email subject line and call it a day.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Salesforce Marketing Cloud

AUGUST 31, 2022

So talking about values has real purpose — it’s news that customers and prospects actually need. That means our storytelling reflects the diverse communities that we serve. It includes people of all backgrounds, no matter their race, ethnicity, gender, ability, age, sexual orientation, or religion. Lead with your heart.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

FunnelEnvy

DECEMBER 11, 2023

For a more diverse age range and a preference for informative, detailed content, consider YouTube Shorts. The good news is that a LinkedIn video can be valuable for targeted outreach if you put in some extra effort. FunnelEnvy has helped many clients across diverse sectors better understand the impact of their video content.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. LinkedIn suits professional or business-oriented blogs, while Twitter is great for quick updates, news, or tech blogs. What makes content engaging on social media?

Social Media 65

Social Media Media Blogger Demographics 65

Martech Advisor

MARCH 30, 2020

It has evolved from a text-based closed platform to a place where people share views and news with others. Your target audience is already on WhatsApp​​​​​​​ According to Experian marketing Services : WhatsApp has a median age of 36. 71% of users are in the age bracket of 18-44.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Broadcasting API 134

Salesforce Marketing Cloud

DECEMBER 16, 2021

The diversity of our employees and communities makes us stronger, and our employee-led Equality Groups, or employee resource groups, recognize and celebrate the many aspects that make us who we are. The four children were aged 6-18, so their courage inspires both children and adults. meaning, “What’s the news?” All are welcome.

Enterprise Management 98

Enterprise Management Communities Paper Spending 98

ClearVoice

SEPTEMBER 22, 2023

Interactive content that focuses on your target audience In the age of fleeting attention spans, interactive content stands as a beacon of engagement for 2024. These aren’t just futuristic fads; they are the new standards for engagement, offering unparalleled depth and interactivity.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Brandpoint

OCTOBER 27, 2022

Within these placements, brands can also narrow down their distribution with further audience targeting, including demographics like age, gender, job title and more. This social advocacy will help your brand’s reputation by being seen alongside other news content online. Paywall-free, permanent placements.

Thought Leadership 62

Thought Leadership Business PR Distribution 62

Brandpoint

NOVEMBER 6, 2019

For B2B and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation. Fake news and public relations. Our responsibility is to rise above the rhetoric and vitriol to address fake news and learn how to stop its spread.

Conference 108

Conference Generation PR Peer-to-peer 108

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39). Generation X (survey respondents ages 40-55). Baby Boomers (survey respondents ages 56-74). The score on Generation Z and social media.

Social Media 140

Social Media Generation Media Lead Ranking 140

B2B Marketing Directions

FEBRUARY 7, 2021

Work in BETA: The Rising B2B Decision Makers (" Work in BETA ") is based on surveys of over 17,000 business professionals between the ages of 21 and 64. The report focuses primarily on the attitudes and behaviors of business professionals between the ages of 21 and 40, and it refers to this subset of survey respondents as "BETAs."

B2B 75

B2B Trade Show Customer Surveys Vendors 75

Zoominfo

NOVEMBER 16, 2021

We can say that our diverse client base has really helped us not only with our stability but also to borrow best practices from other industries and apply them in ways many may not have considered. The good news is, we’re visiting clients again and they have been extremely welcoming to have us back. We value having a work-life balance.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Zoominfo Peer-to-peer 100

Parse.ly

SEPTEMBER 5, 2019

What makes reading the news different than listening to it on the radio or watching it on TV is the undivided attention it requires. That’s not to say radio and TV news patrons are not attentive. They open an app designed for exactly this activity, and browse through the headlines for local, international, or interest-specific news.

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Sage Marketing

FEBRUARY 10, 2024

There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. That’s right – you’re a startup. This also means you have encountered a very common hurdle: deciding how to tackle the complex landscape of marketing strategies.

Startups 52

Startups CMO Work Management Marketing Management 52

Zoominfo

OCTOBER 20, 2021

Use social media to build diverse talent pipelines and engage passive candidates. Ready for more good news? 45% of people aged 35 to 44 would leave their job for less than a 10% pay increase to join a company with an excellent reputation. Referred hires perform up to 15% better than non-referred candidates.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Zoominfo

APRIL 21, 2019

Use social media to build diverse talent pipelines and engage passive candidates. Ready for more good news? 45% of people aged 35 to 44 would leave their job for less than a 10% pay increase to join a company with an excellent reputation. Prioritize social sourcing. As we mentioned, there are two types of candidates.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

ClickZ

SEPTEMBER 29, 2020

A brand or publisher’s first-party data can reveal that a person is male, from Manhattan and listens to news podcasts on his drive to work every morning. Furthermore, he’s shopping completely online to avoid any risk, and is tuning out the news because he doesn’t have time to dig into it anymore.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Ideal Customer Profiles Privacy 119

Biznology

SEPTEMBER 24, 2021

Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues. The good news is, experts say that it’s possible to have both. “The Anthropocene is the current geological age, in which human activity has profoundly shaped the planet and its biodiversity.

Burn Rate 104

Burn Rate Training Education Organic Leads 104

Heinz Marketing

AUGUST 8, 2022

A framework for diverse hiring, marketing, and funding. The news came out that black women are now starting businesses at six times the national average. We’ve had a few different sessions around increasing the level of diversity in marketing efforts. And it’s got all people from different age groups.

Cross-Selling 52

Cross-Selling Work Management Trust Marketing B2B Sales 52

Hubspot

NOVEMBER 12, 2019

Diversity by the Numbers. But the country's diverse population doesn't just include people of different races or ethnicities. It's about making a solid effort to include or properly represent diverse people in your campaigns. It's about making a solid effort to include or properly represent diverse people in your campaigns.

Paid Search Agency 70

Paid Search Agency Brand Identity Branding Advertising Agencies 70

Content Standard

APRIL 30, 2020

It’s talking to a distraught friend and sharing their pain or celebrating with them when they have good news. For starters, consider the five key elements of empathy identified by psychologist and author Daniel Goleman: understanding others, developing others, having a service orientation, leveraging diversity, and political awareness.

Work Management 77

Work Management Skype Marketing Management Top of Funnel 77

KoMarketing Associates

DECEMBER 9, 2013

Aside from these statistics, the report provides results that could benefit marketers as they work their way through B2B SEO initiatives in the new year. Ad Age Survey: What Advertisers Really Think About Facebook. Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ClearVoice

APRIL 23, 2020

News releases. Do address inclusivity and diversity when writing about people. Sixty-four percent of consumers are more likely to take action after seeing an ad they deemed as inclusive or diverse, according to a study conducted by Google, Ipsos and The Female Quotient of 3,000 U.S. Blog posts. Buyer’s guides.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Digilant

MAY 11, 2023

For instance, Samsung TV+ revealed its expanded programming, featuring a new partnership with Conan O’Brien, the inclusion of A&E content, and an expanded news offering encompassing local programming in over 100 DMAs. New currencies would help to account for a more diverse population and diverse consumption patterns.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Digilant

MAY 11, 2023

For instance, Samsung TV+ revealed its expanded programming, featuring a new partnership with Conan O’Brien, the inclusion of A&E content, and an expanded news offering encompassing local programming in over 100 DMAs. Vizio’s Watch TV+ also stood out, offering an impressive array of 260+ live channels and more.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Salesforce Marketing Cloud

DECEMBER 15, 2021

population over the age of 12 – are now weekly podcast listeners, a 17% increase over 2020. They have some news for us: Feedback does not create growth. Denise Naguib is the VP for sustainability and supplier diversity at Marriott International and Patrick Flynn is the VP of sustainability for Salesforce.

Best Practices 98

Best Practices Lead Ranking Thought Leadership Customer Satisfaction 98

The Effective Marketer

MAY 3, 2012

My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. The principle still applies in the age of digital content.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

Anyword

APRIL 6, 2022

Bold TV, a nonprofit working to elevate a wide variety of diverse voices, uses bipartisan content to both celebrate and inform the entrepreneur. Kicking off a new year with new budgets and new goals is a challenge for any publisher or news outlet — especially in pandemic times when uncertainty has become the daily norm.

Copywriting 52

Copywriting Lead Scoring Lead Ranking Demographics 52

Brandpoint

NOVEMBER 6, 2019

For B2B, B2C and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation. Fake news and public relations. Our responsibility is to rise above the rhetoric and vitriol to address fake news and learn how to stop its spread.

Conference 48

Conference Generation PR Peer-to-peer 48

Contently

JUNE 27, 2016

We must attract members who are younger and more diverse. Faced with an aging membership, the venerable institution is dealing with an existential crisis. As a result, it’s been a Sisyphean task for ASJA to transition to an age where more Americans work for online-only media companies than newspapers. “We

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

ClearVoice

SEPTEMBER 15, 2020

Just as the Great Depression inspired Hollywood’s Golden Age , the COVID-19 pandemic will have a significant impact on how and where people consume online media. Search terms change constantly but seem to indicate that most people are looking for pop culture gossip and today’s news rather than deeper concepts.

Content Marketing 94

Content Marketing Work Management Marketing Management Content 94

Martech Advisor

DECEMBER 20, 2019

This brings us back to Dr. Martens and their “Tougher Than” campaign, which championed empowerment and diversity and kicked off with a video that told the stories of four real people who’d showed incredible resilience and proved that they were even tougher than the boots that the company sells.

Brand Identity 89

Brand Identity Branding Work Management Paid Search Agency 89