ClickDimensions

APRIL 24, 2019

Your company just secured some great press coverage – congrats! With so many sources for news today, it can be difficult to know whether your ideal audiences consumed your big piece of publicity from the original source. Here are four simple ways you can maximize your press coverage by marketing it: 1. Read all about it!

Press 55

Press Media Blast Campaigns Paid Search Agency 55

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Autodesk’s Redshift. American Express Business Class.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Craftmanship

SEPTEMBER 26, 2023

Blog posts or press releases extolling the features and benefits of your firm’s whiz-bang new product or service are more likely to be read by competitors than by prospects. Find another platform for your internal news, and focus exclusively on addressing the “What’s In This For Me?”

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Then, you should work with your marketing team on adding more journalistic content to your mix.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Why Sponsored Updates? LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page. Why Outbrain? Why BuzzSumo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Trade Press Services Newsletter

OCTOBER 6, 2022

Many industry podcasts with established loyal audiences invite guest speakers to share insights and serve as thought leaders. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. The good news? Email Marketing Will email marketing still be relevant in 2023? Let’s talk!

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Hubspot

SEPTEMBER 18, 2023

Set up alerts for prospect names or business names and get notified whenever they are mentioned in news on the web. Industry Newsletters : Keeping up with industry news can really pay off. Tools like Buffer and Hootsuite can help you track and get insights from the information pulled. So what do sales trigger events look like?

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

SmartBrief - Marketing

MARCH 17, 2024

While influencers will still primarily be tasked with influencing, there’s growing recognition of the value they bring in uncovering consumer insights that can benefit R&D teams. According to news outlet Semafor , 2024 is poised to mark the emergence of the first major influencer-driven election.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quality news, information, and stories will always attract an audience. Even in today’s competitive landscape. The Forecast Delivers Business Growth.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Zoominfo

NOVEMBER 1, 2022

But along with that practical insight, you also get great stories — concrete examples of how your work makes a difference in people’s lives, from the first time they check the email over their morning coffee to the moment they close their laptops at the end of the day. For people who build products, real user feedback is simply invaluable.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Search Engine Journal

SEPTEMBER 8, 2022

Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to provide users with additional insight into the accuracy and reliability of the content they consume. Financial terms of the deal which closed on August 23, were not disclosed.

Acquisitions 93

Acquisitions Press Purchase Media 93

SalesIntel

JANUARY 30, 2024

By utilizing these tools, you can access not only CEO emails, CEO phone numbers, or B2B decision-makers but also valuable insights into the professional background and responsibilities of the decision-makers you’re targeting. Timely Announcements: Press releases often contain timely announcements about leadership changes.

Contacts 52

Contacts Press B2B Outreach 52

Launch Marketing

APRIL 10, 2024

Reaches Your Key Decision-Makers Social media can be an effective marketing platform and a go-to for receiving news. There are many questions to answer to understand your competitor’s presence on social media, but it gives you insights on how to portray your startup on social media. Do they have a large following?

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Zoominfo

NOVEMBER 29, 2023

Communities are where connections become relationships, knowledge transforms into insights, and customers evolve into advocates. And be aware of the effects of bad press: 80% of young adults have reported changing their minds about a purchase after reading negative social news.

Buy 130

Buy Generation Peer-to-peer B2B 130

Top Rank Marketing

OCTOBER 20, 2023

Richard Murphy , Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insights on cutting through the clutter with thought leadership content that differentiates your brand and builds trust with your audience in a market saturated with AI hype.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

SmartBrief - Marketing

FEBRUARY 26, 2024

These audiences may include current employees, investors, partners, the press and the local community. shared areas of interest like company news). Your competition can provide essential insights into what they believe customers want and can inform if not refine your newsletter design and content strategy.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Launch Marketing

APRIL 8, 2022

But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution. Public Relations Is Not Just Press Releases. While press releases are a key part of public relations tactics, they are not the end all be all.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

What Works - What Doesn't

NOVEMBER 8, 2021

In the several years I’ve been away from the reporting game, it seems someone removed many of the “press contact” links on vendor home pages. Another trick I use to find a media relations person is to go to the “news” section, assuming that each press release will have the name of a media contact.

Contacts 65

Contacts Media Press PR 65

Champion Communications

MAY 16, 2023

When it comes to pitching it’s important to understand journalists’ inboxes are full of other PRs pitching press releases, interviews, and by-lines. In fact, Twitter is the second most favoured place for journalists to get their news after online newspapers. 78% of reporters find Twitter the most valuable for their work.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Customer Experience Matrix

SEPTEMBER 18, 2023

Budget-pressed buyers are making smarter decisions: false. The bad news is that IT responsibility also correlates with lower martech satisfaction. Comparing CDP status with satisfaction offers additional insight. What worries me more than bad news is the hints that companies are making poor decisions.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Marketing Insider Group

MAY 30, 2023

We also know that with the right tools and a bit of human brain power, you can create content efficiently, gain actionable consumer insights, and enhance your business’s performance. We’ll give you the bad news first: AI isn’t going to run your small business for you. Want to know how it’s done? There’s an AI tool for that.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Top Rank Marketing

NOVEMBER 7, 2023

This time around, we’re featuring insights from over 400 respondents, along with best practices and analysis from some of the brightest marketers around. The report is good news for B2B marketers. The good news: That 50% were more likely to report their program as extremely successful in raising awareness and credibility.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Contently

APRIL 16, 2020

When I want straight news, I head to The New York Times. It may seem strange for a brand blog to be a regular part of my news rotation, but the company’s coverage of efforts by GE Healthcare and others around the world to fight the coronavirus has been that good. Breaking news and inspiring readers.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Choozle

MARCH 27, 2024

Improving frequency capping is a pressing concern across the entire CTV ecosystem, from advertisers to consumers. The good news? CTV and Data Tracking: A New Dimension One of the unique aspects of CTV advertising is its ability to track data in a manner distinct from traditional digital channels.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Noteworthy Marketing Trends and News 2024’s Super Bowl One of the nations traditions is sitting with loved ones and watching the yearly super bowl game.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Sprout Social

JANUARY 11, 2024

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. Surveys give you unfiltered insights straight from the source—the customer. You can then put more eggs in the baskets that show the most promise.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Metadata

MARCH 1, 2022

While we’re excited about this news, we’re even more excited about the future and what we’re building for B2B marketers. Ever heard of a B2B SaaS company doing a press conference? AI has historically been used to analyze large amounts of data, giving insights to marketers who still had to take action. Neither did we, until now.

B2B Marketing 98

B2B Marketing Advertising Agencies Paid Search Agency Ad Building 98

Trade Press Services

NOVEMBER 13, 2023

In a time when artificial intelligence and natural language processing can mimic human content creators, now more than ever readers crave high-quality and accurate insights directly from industry experts. While compelling headlines grab a reader’s attention, controversy alone won’t make insights worth publishing. Be an expert.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Episodes 1-6 are now available. Now live on the Sales Feed YouTube channel.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Walker Sands

OCTOBER 26, 2023

Last week, I moderated a panel of journalists at the PROI Americas conference in New York City. Magazine, Motherboard and CNET joined me to talk about the state of journalism, the ways news consumption is changing, misinformation on social media, and (of course) AI. Reporters and editors from Barron’s, Inc. A third of U.S.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

ClearVoice

AUGUST 3, 2021

The CPJ is made up of a group of global experts who follow, monitor, documents, and take action on violations of press freedoms. . The Fourth Estate efforts are focused on helping support and nurture an active free press by promoting news reporting as a needed resource for a well-balanced society. ” National Press Club.

Organization 104

Organization Press Ethics Thought Leadership 104

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Envy

JANUARY 16, 2020

Graham shares wisdom and the latest industry news about malware and social media hoaxes on his Twitter feed , his personal blog , his Smashing Security podcast , and at cybersecurity conferences. Runa is a former developer at the TOR project and currently runs the New York Times’ Information Security newsroom. Melissa Elliott.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Webbiquity

MARCH 5, 2019

Here are Loring’s insights about inspiration, marketing, and entrepreneurial lessons learned. Loring Kaveney: Social media; digital marketing working with Augurian; and news media/press interviews, PR working with Schwegman Communications. The Product. The Lessons.

Enterprise Management 252

Enterprise Management Work Management Marketing Management Co-Registration 252

Walker Sands

JUNE 21, 2022

Our media relations strategy for Sophos received the Bronze Bell in the “Response to Breaking News” category. As part of this initiative, Walker Sands conducted an audit of news outlets and journalists that covered prior cybersecurity attacks to develop a foundational list of media targets.

PR 52

PR Peer-to-peer Acquisitions Press 52

Contently

FEBRUARY 23, 2023

It turns out the company you partnered with recently got some negative press, and that news outlet linked to your webinar page. Your conversion rate can be explained as a consequence of that negative press. For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147