Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. It will be for a long time.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

OCTOBER 3, 2014

.” Edited by David Wagman , a journalist and analyst who’s covered engineering for more than 25 years, the site features news, analysis, product research and tools, events, product catalogs, an interactive community and other resources typical of professional networks. Based in Englewood, CO, it had revenues of $1.8

Communities 50

Communities Verticals B2B Domain 50

Paul Gillin

MARCH 1, 2012

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. New data from research firm ComScore Inc. Here are some thoughts on what the numbers indicate and what they hide.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

FEBRUARY 10, 2016

The same applies to online interactions, and that’s why social networks can be so powerful for executives. It’s a fair bet that most of the people they’re meeting with do some research in advance. Recruiting – In the same way that customers and prospects research the people they do business with, so do prospective employees.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

MAY 13, 2016

Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. It’s presented in a variety of formats, including research reports, articles and podcasts. Connected Futures is a little-known gem. The podcast library is particularly impressive.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

FEBRUARY 14, 2012

That story popped into my mind last week as I was participating in a webcast with The Conference Board about internal social networks, their promise and the significant impediments that many organizations face to adopting them. Their stories, however, may be the exception.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Getting that repeat traffic is the special sauce of Facebook success.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JANUARY 2, 2015

Research Shows CISOs Gaining Influence Even as Challenges Mount – Midsize Insider, Dec. B2B blogging Content Marketing Facebook How to marketing podcast Social Media social networks Indium Corp.' IBM’s annual CISO survey shows that security executives are finally getting a seat at the leadership table.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

DECEMBER 12, 2013

The research shows that the themes that B2B companies emphasize in their marketing messages are wildly inconsistent with the factors that B2B buyers care about most. B2B blogging Content Marketing corporate marketing Social Media social networks Brian Solis BuzzFeed Customer Experience Huffington Post Search engine optimization Upworthy'

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

NOVEMBER 20, 2013

Social Rebate is a service that creates brand ambassadors by offering cash and rebates to people who share recommendations of products and services in their social networks. I’m sure the folks at Social Rebate researched their concept exhaustively. To be fair, I may have to make a purchase in order to do so.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JULY 29, 2011

Now Awareness Networks has contributed some important new thinking to this topic with a free e-book entitled “ The Social Marketing Funnel: Driving Business Value with Social Marketing.&# (Full disclosure: I am quoted in the book but did not contribute meaningfully to the methodology and received no compensation.). Practice SEO.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

MAY 27, 2010

The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. Spiceworks sells advertising space on the software console its members use to monitor their networks.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. Research has shown that few people who “like” a Facebook page ever return to it. It’s not about the likes.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

OCTOBER 5, 2011

Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior. If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts. And if so, were they serious buyers in the first place?

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JANUARY 17, 2012

The research & development organization has used IBM Connections to take a long-standing technical conference online. The group held live live webcasts and chats to explain the event and succeeded in getting 45 prototypes from across the U.S. 3M filed seven patents on the work that resulted.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

SEPTEMBER 17, 2014

I sat down to write this essay after reading Alexandra Samuel’s eloquent post on the HBR blog network. They know when more research is needed and also when to stop researching and start writing. Content Marketing journalism marketing Alexandra Samuel Bill Blundell editing HBR blog network wall street journal'

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

NOVEMBER 28, 2011

As I began prodding my network of CIO contacts, I learned that this was not unusual. Most CIOs are taking an attitude of, at best, benign neglect toward social networks. The most recent research by Robert Half Technology found that 31% of U.S. The most recent research by Robert Half Technology found that 31% of U.S.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

APRIL 10, 2013

Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. blogging Book Review Social Media social networks Technology Ed Brill IBM Lotus Microsoft Product manager'

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

MARCH 22, 2016

They researched average engagement rates across each social platform. The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement.

Social Media 50

Social Media Media Social Marketing Click Rate 50

Paul Gillin

JANUARY 4, 2012

For the past five years I have worked with her closely as a member of the Society for New Communications Research , which awarded her its “Fellow of the Year” distinction in November. When you scan the table of contents, however, you’ll see nary a mention of those social networks.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

FEBRUARY 20, 2013

The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. Researchers Nora Ganim Barnes and Ava Lescault found that 63% of Inc. This is the sixth year The Center for Marketing Research at UMass Dartmouth has conducted the study. Ninety-two percent of the Inc.

Social Media 50

Social Media Studies Media Linkedin 50

Paul Gillin

MARCH 9, 2012

The company’s almost obsessive approach to research has marketers and engineers routinely visiting customers’ homes to spend hours watch people doing laundry, diapering their babies and brushing their teeth. It’s not that P&G doesn’t understand its markets.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50