The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Ambal's Amusings

JUNE 2, 2010

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Class Conference Planning 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Convince & Convert

FEBRUARY 1, 2014

The big social players have all rolled out features and functions that position them squarely as media platforms that maintain comments functionality, rather than their original roles as social networks. Facebook, Linkedin and Twitter aren’t the new MySpace, they are the new ABC, NBC and CBS ( tweet this ).

Social Networks 167

Social Networks Media Paper Linkedin 167

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning. 99% of the time, they’re sharing links to content—blogs, research papers, news stories, etc.—that

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning. 99% of the time, they’re sharing links to content—blogs, research papers, news stories, etc.—that

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Webbiquity

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This is a level deeper than the majority of more superficial social networks.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

The Effective Marketer

MAY 3, 2012

This necessitates optimizing content for search and social sharing, and engaging with multiple communities on multiple social networks. My paper route taught me how much we humans are creatures of habit. Because people are habitual, they hang out on Facebook, Twitter and other networks at fairly regular times throughout the day.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. However, succeed as a business on Twitter in 2019, it's critical you're able to stand out. Research your competition.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This makes it harder for salespeople to understand prospects and build relationships with them.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Webbiquity

MARCH 7, 2023

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). What does the outline (of the eBook, or white paper, or video script, or whatever) look like?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Onalytica B2B

APRIL 3, 2018

Key Topics: Career, Personal Branding, Growth Hacking for Startups and Individual, Networking. Slowly, I started using LinkedIn for content posting and networking and Facebook page for content development and marketing. Email at nikhilchhajar@gmail.com , Message on LinkedIn or Twitter. Location: Mumbai, India.

Startups 231

Startups Work Management Social Media Marketing Management 231

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. White paper summary, including actionable recommendations and insights for companies. When/where is that?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. Using social networking and social media sites is the easiest thing to start doing.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Effective influencer marketing starts with identifying relevant influencers for your brand.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Webbiquity

FEBRUARY 5, 2019

From my own experience in working retail, I had to switch shifts manually through paper schedules; and nearly a decade later, I realized retail workers were still using these same paper-heavy, older tools to manage shifts. You can connect with Atif Siddiqi on Twitter and LinkedIn.

Enterprise Management 161

Enterprise Management Work Management Marketing Management Paper 161

EveryoneSocial

FEBRUARY 22, 2022

In our field, we frequently speak about research groups , co -authors, and networking events at conferences. Your work speaks for itself, of course, but being active on social media and participating in relevant conversations online allows you to reinforce your digital professional brand and expand your network.

Brand Identity 56

Brand Identity Branding Aggregators Paper 56

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Webbiquity

MARCH 31, 2022

The goal is to connect with industry leaders and have them recommend your service or product to their network. Showing off your expertise can include case studies, customer success stories testimonials, industry research reports, product white papers and guides, videos with real experts talking about what matters most to your customers, etc.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Get Engineers Can Sell white paper now.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Chris Koch

JANUARY 8, 2010

There is only one objective in social media and it is common across all companies—even across the infamous divide between B2B and B2C: Create learning networks. And there is only one strategy for carrying out this objective: Find people who are good at developing and disseminating ideas to contribute to and facilitate those networks.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Biznology

OCTOBER 9, 2019

This will ease the tension on these would be “employers” as Opolis allows workers to essentially employ themselves inside of a network cooperative. To learn more about Opolis, download our Off-White Paper or join the conversation on Twitter.

Paper 116

Paper Rules Automation Twitter 116

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. Twitter is ideal for real-time news sharing and commentary.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

SocialPilot

DECEMBER 6, 2023

Grab a pen and paper and in the center write the topic that you want to be known for. When someone looks you up on Twitter, they should see insightful questions, on Linkedin find impressive articles and displays of your work and not find anything damaging on Facebook. This man was networking to sell his book, and it worked!

Personalization 89

Personalization Brand Identity Branding Tips 89

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Open your Twitter account and locate the “Find people you know” link on the left sidebar. Such has been the rise of social media over the last couple of decades.

Social Media 84

Social Media Media Marketing & Strategy Business 84

ClickZ

JUNE 14, 2021

If there is a public POV on a hot topic, such as in a blog post, webinar, or idea paper, it should be readily available on the website and the URL (direct or a search string) should be easy for employees to pass on. It’s terrific when I get asked to talk to customers about something I posted on LinkedIn or Twitter, or in any public forum.

Paid Search Agency 137

Paid Search Agency Rules Webinar Metrics CMO 137

Dahle Communication

NOVEMBER 30, 2009

Reading the local Sioux Falls paper this morning (on-line, it's quite rare that I actually read the paper copy) I saw this interesting article and thought it was an important one to talk about. Tags: Communication Facebook Twitter. via www.argusleader.com. This is one of the best parts of Social Media.

Social Networks 51

Social Networks Twitter Paper Facebook 51

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. Each and every employee has their own social network, whether on LinkedIn, Twitter, Facebook or another social platform. Other networks like Pinterest and Instagram have rolled out paid marketing products as well.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Brandpoint

MARCH 25, 2023

If you have eBooks or white papers that you are using as lead generation tools, those pieces are perfect to email to current prospects. Most sales professionals are active on LinkedIn and Twitter. They demonstrates your relevance and authority in a complex, high-stakes subject matter in manufacturing.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. Leverage your contact list with these steps: Follow event organizers, partners, sponsors, speakers, presenters or known event attendees on Twitter (add them to a Twitter List) and Instagram.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Envy

NOVEMBER 29, 2017

Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. By utilizing advanced machine learning and AI algorithms, Enterprise Immune System technology iteratively learns and correlates abnormalities across devices and users on the enterprise networks. The cool part? Pretty cool!

Startups 98

Startups Marketing AI Enterprise Management Work Management 98

The Point

JUNE 8, 2016

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria. .

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Webbiquity

AUGUST 22, 2017

For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Optinmonster

MAY 10, 2022

This financial network transfers money directly from one bank to another. ACH replaces the use of paper checks, credit card networks, wire transfers, and cash. Many businesses prefer ACH payments over paper check or credit card payments. Electronic ACH payments are faster and more reliable than paper checks.

Marketing Websites 75

Marketing Websites eCommerce Paper Pricing 75

Porch Group Media

APRIL 22, 2021

By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Facebook continues to be the most popular social networking site in terms of number of active users. 88% of social advertisers use Twitter. Social media is a way of life today. Who Uses Social Media?

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52