Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Can you tell us about your current role as SVP, Audience Development at Complex Networks? We certainly don’t.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Let’s dive into the advantages in detail.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Contently

OCTOBER 11, 2019

In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. Mayo Clinic | Sharing.

Creativity 134

Creativity Examples Content Marketing Planning 134

Contently

JUNE 1, 2016

After analyzing content from the BlackRock blog , Ann Hynek, BlackRock’s VP of content marketing and innovation, came to an important conclusion: Personal stories outperform numerical data. Once Hynek learned that tweets with visual elements boost Twitter performance, she knew strong photography was critical.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. Why Social Media Marketing Matters 1. Analytics and Data Insights Social media marketing provides access to a wealth of data and analytics.

Social Media 65

Social Media Allocation Social Marketing Media 65

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. Some ads, on the other hand, really thrive on social networks for years! It’s the only way. insignificance.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Convince & Convert

FEBRUARY 1, 2018

Thankfully, sports networks are leaders in the global adaptation to digital. The 2016 Summer Olympic Games presented an amazing opportunity for the school; we had over 15 student athletes competing. During the 2016 Olympic Games, I watched as Lilly King’s Twitter following grow from a few hundred to tens of thousands.

Cable 115

Cable Social Media Paid Search Agency Eye-Tracking 115

Marketing Insider Group

APRIL 23, 2014

2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing ” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group ( MENG ). Content marketing is more than a buzzword! Content Marketing'

Content 100

Content Storytelling Mobile Marketing Custom Publishing 100

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Marketing Insider Group

JUNE 13, 2013

For the third week in a row, I find myself at another amazing marketing conference. This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. Social Media'

Social Media 100

Social Media Effectiveness Media Content 100

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Martech Advisor

MARCH 17, 2020

CLM, ABM, RPA, martech stack or marketing stack, and value metrics. There's no shortage of jargon in marketing. To help you keep up with the changing marketing ecosystem, we have compiled a list of twenty marketing terms you should know in 2020 and beyond. Marketing is full of jargon, terms, and acronyms.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

Buffer

DECEMBER 3, 2020

They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. My name is Shakivla Todd and I am the Marketing Associate for IFundWomen.

Communities 83

Communities Social Media Paid Search Agency Work Management 83

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

JANUARY 27, 2021

Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action. The below thread offers some ways to learn about our country’s history, its impact on the present, and the underlying conditions that led to the murder of George Floyd. pic.twitter.com/GYUcvb4w0N.

Brand Identity 129

Brand Identity Branding Lock-In Communities 129

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

EveryoneSocial

OCTOBER 17, 2018

Is Social Selling Marketing or Selling? Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content until the prospect is ready to buy. The Definition.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Dealing with Scrutiny.

Skype 130

Skype Social Media Work Management Storytelling 130

Bound360

APRIL 25, 2018

Last year I walked into Summit thinking how the heck does Jewel relate to B2B Marketing? I scribbled countless notes about lead nurture vs. nature and authenticity in marketing: “underneath, we’re all looking for the same thing: an authentic human experience.” They work really hard on these presentations.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Sprout Social

OCTOBER 8, 2018

This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. On Twitter, Lululemon likes to serve up short, tongue-in-cheek Tweets right alongside engaging conversation. On Instagram, a frequent topic is one exercise that’s presented by a Crunch personal trainer.

Social Media 93

Social Media Brand Identity Branding Media 93

Hubspot

DECEMBER 19, 2011

Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. The value and freshness of your content and how well you tap the connections that tie users and businesses together via social networks directly impacts the effectiveness of your social marketing campaigns.

Storytelling 28

Storytelling Social Networks Case Studies User-Generated Content 28

Ambal's Amusings

SEPTEMBER 1, 2009

We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Blog FusionSpark Twitter Fusionspark NewMedia2012. Each presentation will be short, dynamic and to the point. Russell Sparkman.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Martech Advisor

NOVEMBER 20, 2019

Technology and digitization have changed market dynamics and consumer behavior. To keep up with mobile, tech-savvy customers, it is imperative to shift from traditional to digital marketing. Here are five legacy brands that have successfully shifted from traditional to digital marketing with their creative and innovative approaches.

Brand Identity 61

Brand Identity Branding Allocation Peer-to-peer 61

Exo B2B

MARCH 16, 2017

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. Marketing is now overflowing with them. ” And the ability to do this is not limited to Marketing professionals. To create action, you need content and relationships.”

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How can you make a press release more friendly to blogs, Twitter and search engines?

PR 100

PR Blogger Tips Best Practices 100

Hubspot

JUNE 1, 2021

Since then, Black-owned businesses have been proactive in increasing their visibility and accessibility through marketing strategies to optimize their outreach. Marketing Strategies for Black-Owned Businesses. Platforms like Twitter, Instagram, TikTok, and Facebook have unique features. Become a thought leader in your space.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Work Management Effectiveness 93

Content Standard

APRIL 29, 2016

When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. People loved these networks not because they promised the latest, daily news, but because they provided users with a space in which they could connect with friends anywhere in the world.

Work Management 42

Work Management Marketing Management Linkedin Twitter 42

Content Marketing Institute

DECEMBER 19, 2018

Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). 4 Reasons You Should Act on Influencer Marketing. The online magazine is accompanied by #unfoldthefold messages on Facebook, Twitter, and Instagram. Princess Cruises presents original romance stories ( May ).

Sample 89

Sample B2B Marketing Planning Content Marketing 89

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Content Standard

APRIL 29, 2016

When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. People loved these networks not because they promised the latest, daily news, but because they provided users with a space in which they could connect with friends anywhere in the world.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Linkedin 40

Parse.ly

MAY 30, 2019

Consumer products, direct to consumer companies, and e-commerce marketers have viewed Instagram as an essential part of their marketing mix. be present with your followers and keep the content there. We do and it works amazingly well. Antonio Hontoria (@Hontoria) May 25, 2019. . Adriana Lacy (@Adriana_Lacy) May 24, 2019.

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Hubspot

AUGUST 21, 2023

Marketing Project Proposal Image Source Marketing is a fast-paced industry, and many marketers don’t want to waste time rifling through multiple pages of proposals. This one-page marketing proposal will help get your ideas across quickly and efficiently. With advertising on social networks projected to reach $82.23

Template 69

Template CMS Development Examples Marketing Proposals 69

Sprout Social

MARCH 2, 2020

According to the Sprout Social Index: Empower and Elevate , 71% of social marketers agree they are able to provide helpful insights to other departments, yet only 12% of social teams say their primary function is to do so. This is where storytelling with data comes in. As a social expert, you already have storytelling skills.

Storytelling 126

Storytelling Analysis Buy Correlation 126