illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. For instance, if the processes to create mobile app content and email campaigns often overlap, start there. Measuring the ROI of personalization. The post The ROI of personalized experiences: Process measurements appeared first on MarTech.

ROI 135

ROI Process Personalization Lead Ranking 135

KoMarketing Associates

FEBRUARY 25, 2020

Despite the challenges that can be associated with email marketing, new research suggests that marketers are still willing to invest in this area, primarily because of their confidence in ROI measurement. However, more marketers stated that search, video (online/mobile) and social media were more effective than email.

ROI 157

ROI Email Marketing Social Media Youtube 157

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. ” How to improve marketing ROI with clean data. The post How to improve marketing ROI with clean data appeared first on MarTech. Marketers know accurate data is tablestakes. Learn more here.

De-duplication 139

De-duplication Marketing Automation Services ROI Aggregators 139

BenchmarkONE

AUGUST 26, 2020

It’s pretty much a no-brainer that you need to be optimizing your emails for mobile. Your subscribers are just as likely to be opening up your emails on their mobile devices as they are on their desktops — and perhaps even more so. Why Mobile-Optimization is Important. The Basics of Creating Mobile-Friendly Emails.

Optimization 109

Optimization Marketing Automation Services Mobile Marketing Open Rate 109

SmartBug Media

SEPTEMBER 1, 2021

Mobile use is on the rise. As a marketer, if you want your content to grab a lead’s attention on any device, you need to fine-tune it for mobile. Now, HubSpot’s mobile drag-and-drop editing feature gives you the tools to boost the mobile experience without having to rely on a dev or advanced user. The advantage?

Hubspot 98

Hubspot CMS Development Mobile Marketing Webinar Metrics 98

Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI). Create your display advertising mobile-first.

Mobile Advertising 98

Mobile Advertising Display Advertisements Advertising 98

Only B2B

JULY 8, 2021

Do you know around the globe 87% of the B2B marketers rely on email marketing to grow ROI. . According to statistics, 80% of the business searches happens on mobile phones and it creates a negative impression on your audience and in the end, they tend to ignore your email. Does that even matter? Actually yes! 3 Include Call-To-Action.

ROI 118

ROI Email Marketing Practices B2B Marketing 118

Biznology

FEBRUARY 18, 2013

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix. 42% report an ability to prove ROI.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. They’re also using their mobile phones to interact with businesses and make purchases. This means that mobile marketing has become more important than ever. We’ve rounded up some of the top mobile marketing statistics you should know going into 2020.

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Biznology

JULY 15, 2013

Is mobile marketing ready to change healthcare? 41% prefer care delivered via mobile devices (PWC). 41% prefer care delivered via mobile devices (PWC). Examples of “interactive wireless media includes smart phones, mobile websites, tablets (iPads), apps, SMS messaging and mobile social networking.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Zoominfo

AUGUST 14, 2018

When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ). Unlike other marketing strategies, calculating ROI on social initiatives can be difficult for a number of factors. Therefore, it knows a mobile app download is worth $28 and can strategize accordingly.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Heinz Marketing

AUGUST 20, 2022

In this article, Martin Zwilling offers some of the key lessons from Kim Everhart’s Brand Vision about Marketing ROI and the challenge of calculating it. These cautionary lessons offer a game plan for those looking to calculate Marketing ROI. How a “village mindset” can empower employees.

Case Studies 94

Case Studies Case Study Studies ROI 94

KoMarketing Associates

FEBRUARY 23, 2017

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. The Growing Investment in Mobile Marketing. This was behind display advertising (75.9

Mobile Marketing 125

Mobile Marketing Marketing Budget Creation Marketing Budget Mobile Advertising 125

KoMarketing Associates

APRIL 20, 2017

The 2017 digital marketing buzzword of the year is mobile SEO. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile? B2B organizations must make sure their mobile sites are conveying the same amount information and performance as the desktop site.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Why Sponsored Updates? LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page. Multiple targeting options (e.g.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. According to the researchers, marketers invest in marketing channels that are often served to and accessed by buyers on mobile devices.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

Convince & Convert

NOVEMBER 25, 2014

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly.

Conversion 162

Conversion Mobile Marketing Conversion Rate Case Study 162

Marketing Insider Group

MARCH 11, 2024

Nearly 60% of all website traffic currently comes from people using mobile devices. If your website isn’t optimized for mobile, you’ll miss that 60% and the potential leads you could get from those users. Various factors make a website mobile friendly. This is especially important for visitors using mobile devices.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Top Rank Marketing

AUGUST 4, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets appeared first on B2B Marketing Blog - TopRank®. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Bannerflow

FEBRUARY 2, 2023

Gone are the days when static images and linear videos formed the base of all mobile ads. Recent survey data from The Social Shepherd , shows that 90% of consumers watch videos on their mobile devices. This blog will explore why marketers should use interactive mobile video advertising and how you can launch a successful strategy.

Mobile Advertising 52

Mobile Advertising Video Marketing Advertisements Advertising 52

Porch Group Media

OCTOBER 4, 2022

Just a few months ago, I read in a Forbes article that the Apple privacy changes slashed the average mobile advertisers ROI by 40%. The post How Apple Privacy Changes Have Affected ROI & Ad Spend first appeared on V12. Stay up to date with the latest news and resources: Thank you!

Privacy 52

Privacy Spending First-Mover Advantage ROI 52

Influitive

SEPTEMBER 25, 2019

According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. We use them at work, in transit, while we walk, The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive. Unlike TVs, our smartphones travel with us everywhere we go.

Communities 113

Communities Activities Emarketing Work Management 113

Marketing Insider Group

MAY 1, 2023

87% of marketers say that video provides a positive return on investment (ROI) Source: Wyzowl And, 83% of marketers say that video marketing has helped increase the average time spent on their website. Over 60% of marketers consider video to be very/extremely important to their marketing strategy Image Source: Biteable 7.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. While being two of the easiest tactics to execute or find a vendor to execute, social media and email marketing were near the bottom of the list in terms of ROI.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

Marketing Insider Group

NOVEMBER 29, 2022

A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI). Redesigning your website to boost conversions can positively impact your ROI. Your website isn’t mobile-friendly. About 59% of all web traffic comes from mobile devices.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. Harder to measure, but still contribute to your ROI.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Binary Demand

APRIL 24, 2023

Email is said to generate the most leads and, eventually, the highest ROI of any marketing channel. Your emails will be more ROI-driven while generating fewer unsubscribe requests or spam complaints if they are more relevant to the demands of your targeted recipients. Are you ready to take your email game a notch?

Ideal Customer Profiles 52

Ideal Customer Profiles Email Marketing ROI B2B Marketing 52

Influitive

OCTOBER 25, 2019

According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive. Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone?

Communities 113

Communities Activities Emarketing Work Management 113

Biznology

SEPTEMBER 6, 2011

In addition to walking through the basics of how to measure ROI, it also highlights several examples of real companies making money with these techniques. If you’re interested in the slides, check out “ Measuring ROI in Social and Mobile Marketing.&#. So what kind of ROI do you get with social and mobile marketing?

Mobile Marketing 80

Mobile Marketing ROI Social Marketing Opt-out 80

Marketing Insider Group

SEPTEMBER 13, 2016

While John Wanamaker was specifically referring to advertising all those years ago, we know this challenge applies to all the marketing channels we use in in today’s digital, social, and mobile-connected […]. The post Solving The Challenge of Marketing ROI appeared first on Marketing Insider Group.

ROI 100

ROI Mobile Advertising Mobile Marketing Marketing 100

Hubspot

JUNE 15, 2020

But, as this channel has thrived, mobile technology. And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. 73% of companies rank email as an "excellent" marketing channel for ROI. GetResponse, 2019).

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Marketing Insider Group

NOVEMBER 18, 2020

Ride the Rise of Mobile. Develop and Invest in Marketing ROI Metrics. Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. Ride the Rise of Mobile. Consider Account-Based Marketing.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

The ROI Guy

OCTOBER 10, 2013

This Mobile ROI Calculator provides the research, benchmarks and calculations to help quantify the value of each Tablet program and helps drive better, faster decisions. The Mobile ROI Calculator joins a suite of free ValueStory ROI Calculators including those for Marketing Effectiveness, Selling Effectiveness and IT Downtime.

ROI 40

ROI Peer-to-peer Advertising Benchmark Marketing Proposals 40

Marketing Insider Group

JULY 21, 2020

Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Digilant

JANUARY 12, 2023

While most marketers agree that there can never be too much data, the complexity of the data has become one of the top challenges when determining how to accurately measure digital marketing ROI. Utilize ACR technology to retarget consumers on thier mobile devices who already saw a CTV advertisement. Ready to Take the First Step?

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52