KoMarketing Associates

FEBRUARY 23, 2017

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. The Growing Investment in Mobile Marketing. This was behind display advertising (75.9

Mobile Marketing 125

Mobile Marketing Marketing Budget Creation Marketing Budget Mobile Advertising 125

KoMarketing Associates

APRIL 20, 2017

The 2017 digital marketing buzzword of the year is mobile SEO. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile? B2B organizations must make sure their mobile sites are conveying the same amount information and performance as the desktop site.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. According to the researchers, marketers invest in marketing channels that are often served to and accessed by buyers on mobile devices.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

KoMarketing Associates

MARCH 7, 2017

However, the study found digital marketing is the most used channel and mobile is a growing focus. percent) involved in internet marketing efforts are also incorporating mobile marketing efforts. Three-quarters of companies have used this ubiquitous mobile app for marketing purposes. Out of the 3,000 companies surveyed, 38.7

Mobile Marketing 120

Mobile Marketing Planning Internet Marketing Search Engine Marketing 120

KoMarketing Associates

FEBRUARY 7, 2017

A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way. The study found nearly half of mobile users (45 percent) in China are willing to share or engage with mobile ads. For businesses, this reveals how critical proper ad targeting is on mobile.

Studies 120

Studies Paid Search Agency Mobile Advertising Ads 120

KoMarketing Associates

MAY 7, 2019

IAB recently published the “IAB Video Advertising Spend Report” and discovered that between 2018 and 2019, there was a 25 percent increase in the average dollar amount spent on digital/mobile video advertising. million on digital/mobile video. In 2019, marketers are projected to spend approximately $17.8

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. Combined, these three companies accounted for almost 72 percent of all mobile ad spend in China this year.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. How Can We Best Utilize Mobile Advertising in the B2B Space? It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

APRIL 21, 2015

Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update , being released today. This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. Mobile Search Percentage. Quality of Mobile Search Traffic. Pages / Visit.

Mobile Marketing 120

Mobile Marketing Marketing Analytics Tools Advertising Benchmark Landing Pages 120

KoMarketing Associates

JANUARY 7, 2016

In December 2015, the “Year of the Smartphone” report from Yesmail revealed that the gap between desktop and mobile email open rates is continuing to close. HOW HAVE YOU PERSONALLY SEEN MOBILE PLAY A LARGER ROLE IN CTO RATES? DO YOU THINK THERE IS A SPECIFIC REASON FOR THE CLOSING GAP BETWEEN DESKTOP AND MOBILE CTO RATES?

Mobile Marketing 120

Mobile Marketing Email Marketing Click Rate Open Rate 120

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

KoMarketing Associates

APRIL 14, 2015

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Details of the Mobile Update: The update will begin on April 21st, 2015 and take a few days to a week. It will only impact queries and search results on mobile devices.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The issue, however, is that there are currently one million other mobile applications vying for user attention.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

JANUARY 6, 2014

Research shows mobile apps are growing at a rate of 29.8% billion mobile users currently using apps will climb to 4.4 According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.” How do you promote a mobile app?

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals. Clearly Define Mobile Marketing Goals. Avoid Assumptions.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

SEPTEMBER 21, 2022

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience of their organization’s app.

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

KoMarketing Associates

OCTOBER 12, 2015

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. billion unique mobile users (+3% year over year growth or +124 million).

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

MAY 31, 2016

The focus of the Summit was how mobile is shaping user behavior on Google around the world. With mobile on the mind, Google laid out how they plan on evolving in order to make the lives of both users and advertisers easier. In our mobile-focused world, this is an exciting new chapter for AdWords. More Focus Local Advertising.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

KoMarketing Associates

FEBRUARY 10, 2014

If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization. Keyword research and in turn mobile app optimization play a critical part in gaining visibility, downloads, and a mobile app user base for your business.

SEO 120

SEO Mobile Marketing Search Engine Marketing Keywords 120

KoMarketing Associates

JUNE 8, 2012

Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Mobile Marketing by the Numbers. Mobile Marketing by the Numbers. Source: Mobile Marketing by the Numbers Return to the Top. The B2B marketing landscape continues to evolve. How Social Is B2B?

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

KoMarketing Associates

MARCH 3, 2020

This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. Focus on Mobile Advertising. Like previously mentioned, mobile traffic is a big reason why B2B ecommerce revenue has, and continues, to grow. Even more important: 40% of all B2B sales come from mobile traffic.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

JULY 28, 2021

Website optimization (47%), paid advertising (42%) and mobile communication (31%) follow closely behind. “To In terms of the digital customer experience, social media (57%) appears to have the most impact on overall strategic success, according to B2B marketers.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

KoMarketing Associates

JUNE 3, 2021

This was followed by search (about 70%) and online and mobile video (nearly 60%). Nielsen conducted its “Annual Marketing Report,” and data indicated that over the next 12 months, the majority of marketers (more than 70%) intend to increase their budget for social media marketing initiatives.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

NOVEMBER 27, 2017

The Shift Toward Mobile Marketing. Over the past year, marketers have been investing a large portion of their budgets in mobile initiatives, according to research. About 90 percent of marketing mobile initiatives are geared toward existing customers, according to survey respondents.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

KoMarketing Associates

AUGUST 25, 2021

Mobile traffic, in particular, fell approximately 2%. On the other end of the spectrum, organic search is not yielding ideal results for marketers. Total year-over-year visits fell 9.7% in the second quarter, coming after four consecutive quarters of year-over-year growth. The Impact of Budget Restraints on Marketing.

Cost Per Click 284

Cost Per Click Search Marketing Marketing Report Organization 284

KoMarketing Associates

JULY 31, 2018

Optimizing For Mobile. Due to Google’s mobile-first index , mobile has become an even more integral part of all B2B digital marketing areas. Research has shown that the use of mobile devices in B2B will continue to accelerate in the coming years. Content Marketing and Local SEO.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

JUNE 24, 2020

Marketers’ Focus on Digital Video and Mobile. In terms of priorities, tactics such as digital video and mobile remain at the top of marketers’ lists this year, according to previous research. billion on mobile, which is a 20.2% About 15% expect it to decrease by 10% or less. billion on digital video this year. This is a 20.8%

Marketing Report 156

Marketing Report Allocation Advertisements Advertising 156

KoMarketing Associates

NOVEMBER 23, 2021

seconds on an email when reading it on a mobile device. This is a 15% decrease from 2020, and a full 3.4 seconds less than the recorded average in 2018. In the first quarter of 2021, customers spent an average of 9.8 By the third quarter of 2021, this average fell to 9.6

Spending 235

Spending Marketing Report Email Marketing Statistics 235

KoMarketing Associates

JANUARY 4, 2021

In addition, enterprise video viewers on mobile phones sharply rose 216% in the same period. Brightcove published the “Q2 2020 Global Video Index: Enterprise and Retail Edition” report, and data suggested that enterprise video viewers on computers rose 66% in the second quarter of 2020.

Video Marketing 254

Video Marketing Content Statistics Mobile Marketing 254

KoMarketing Associates

DECEMBER 14, 2017

Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 billion RMB and mobile ads accounted for 60.29 billion RMB and mobile ads accounted for 60.29 percent of the total netizen population, a substantial jump from 90.1 percent in 2015. There are 3.5

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

FEBRUARY 10, 2021

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. This is especially true as “zero-click searches” become more prevalent and as Google continually evolves toward being “mobile-first” and voice search driven. So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

APRIL 3, 2018

Google Search Console is a free Google resource for site owners, administrators, and marketers , to get “data, tools, and diagnostics needed to create and maintain Google-friendly websites and mobile apps.” Mobile versus Desktop Performance. But what about search impressions from searches via mobile device?

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

MAY 13, 2021

This was followed by search (approximately 70%) and online and mobile video (nearly 60%). Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media.

Social Media 215

Social Media Social Marketing Media Mobile Advertising 215

KoMarketing Associates

DECEMBER 8, 2016

Let’s face it; We’ve all been there, riding the subway trying fruitlessly to load a mobile page that takes FOREVERRRR. Slow loading mobile pages can drastically cut down on a site’s conversion rate and visitors. As marketers, we’ve all heard about the rise and importance of AMP as mobile searches continue to eclipse desktop searches.

B2B Marketing 120

B2B Marketing B2B Validation Paid Search Agency 120

KoMarketing Associates

DECEMBER 8, 2016

Let’s face it; We’ve all been there, riding the subway trying fruitlessly to load a mobile page that takes FOREVERRRR. Slow loading mobile pages can drastically cut down on a site’s conversion rate and visitors. As marketers, we’ve all heard about the rise and importance of AMP as mobile searches continue to eclipse desktop searches.

B2B Marketing 120

B2B Marketing B2B Validation Paid Search Agency 120

KoMarketing Associates

OCTOBER 7, 2016

My presentation from The Alabama Global Supply Chain & Logistics Summit in Mobile Alabama this past October 2016. Key Takeaways: Overview of the digital landscape – online access, social, mobile. Full conference and event details can be found through Mobile Chamber of Commerce website materials. About The Summit.

Ad Building 221

Ad Building Vendors Conference Tactics 221

KoMarketing Associates

MARCH 2, 2017

New research suggests that marketers will continue to turn to mobile in the coming months, and more are thinking about integrating video with their efforts. Nearly 42 percent said that they would rate the success of their video mobile advertising investments as “good” thus far.

Video Marketing 120

Video Marketing Mobile Advertising Mobile Marketing Acquisitions 120