Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. It is a special time for us here at Seismic – after months of submissions and briefings we got to see how our product and strategy stack up through a rigorous lens of 33 evaluation criteria.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

Kevin Indig

AUGUST 7, 2023

4 things you can create: Thought leadership from key people in the company Data stories Customer / expert interviews Press releases The critical point most marketers miss about press releases and thought leadership is “ so what? ” We don’t think enough about why people should care and why it matters.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Optimized for lead gen.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Buzz Marketing for Technology

NOVEMBER 6, 2017

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. Better yet, what if we could be the leading consulting firm on the rule and how to implement it? We immediately got to work.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. For example, we just launched Genoo into public release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Their content marketing services include blogs, ebooks, guest posts, press releases, newsletters, and more. They went about by releasing a series of thematic visuals that portray the dual personas of their riders.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Customer Experience Matrix

AUGUST 11, 2010

Back in February, Day released its 5.3 In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. release attempted to do this by adding targeting capabilities, including segmentation and segment-driven personalization.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. For example, we just launched Genoo into public release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Biznology

DECEMBER 13, 2011

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” Pitch Engine and WordPress are best-of-breed application platforms that make creating a Social Media Release and Blog seamless, removing the technology hurdle from the process.

Social Media 80

Social Media Demand Media Blogger 80

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. key features in the new product release. Good video content engages customers and prospects like no white paper or webinar can. So why don’t more B2B companies use video?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Content Standard

OCTOBER 25, 2014

Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release. Unlike their Facebook pages, brands can exercise complete control over content on their own microsites.

Microsite 40

Microsite Television marketing Content Social Networks 40

Webbiquity

JANUARY 12, 2010

So, for example, social media releases–part of interactive PR efforts–point readers to company microsites and its media sharing (images, video, presentations etc.). Media sharing accounts are connected to Twitter, which is also used to promote content marketing.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Facebook is the fun social network. Then HP did something cool. I still believe that.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Facebook is the fun social network. Then HP did something cool. I still believe that.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Customer Experience Matrix

DECEMBER 8, 2011

Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities. A standard set of features will emerge as the industry figures out what’s really important. The list below presents each vendor with a brief explanation of the table entries.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. Projects , and Original.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Punji trapping pit? Steel jaw legholds?

Social Media 80

Social Media Social Marketing Media Planning 80

Contently

APRIL 28, 2016

Because of this approach, JLL has been able to branch out from typical press releases and research reports to establish credibility. Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels.

Class 60

Class Paid Search Agency Companies Allocation 60

Bluetext

MARCH 18, 2020

Bluetext, a leading branding company, worked with the Graduate Management Admissions Council (GMAC) to develop a microsite to invite top-of-funnel business school candidates to learn about what is available to them in the world of graduate business schools.

Interactive Marketing 26

Interactive Marketing Advertising Agencies Top of Funnel Paid Search Agency 26

NuSpark Consulting

JULY 24, 2011

Are you writing keyword-laden blog posts and press releases that attract back links? Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Are you writing keyword-laden blog posts and press releases that attract back links? Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Vidyard

DECEMBER 29, 2014

Taulia used background footage of a kid peaking around the corner at you, working on his computer, and struggling to lick paper envelopes with the tag line “being a kid is hard, Taulia is easy” These background videos encourage you to browse the microsite, watch more videos, and learn why Taulia is as easy as this kid says.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Customer Experience Matrix

OCTOBER 4, 2006

This was going to be another snarky deconstruction of a press release, based on an announcement from knowledge management vendor KNOVA ( www.knova.com ). And there is no obvious connection among KNOVA 7’s highlighted features of “personalized Microsites, new actionable analytics, a new Visual Search Manager and collaborative authoring.”

Enterprise Management 120

Enterprise Management Web 2.0 Microsite Press 120

The Point

JUNE 1, 2010

. * Increase traffic, “stickiness” and repeat visits for a campaign microsite. For a product launch, develop a game that speaks to the primary attribute/functionality of the new release. Expand your database and acquire in-profile contacts by targeting a game to a particular demographic (industry, job title, company size). *

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Contently

MARCH 21, 2017

Because of this approach, JLL has been able to branch out from typical press releases and research reports to establish credibility. Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Hubspot

DECEMBER 18, 2012

3) Those Millions of Microsites. I’ll create my own little websites -- many marketers have come to refer to these as ‘microsites’ -- and link to my domain from those! Unless you plan on creating hundreds of microsites that have a ton of clout in the SERPs, this strategy is a waste of your time. Oh, I know!

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Content Standard

SEPTEMBER 17, 2015

We break down the differences between hosting content on microsites, subdomains, and subfolders. ” Brands that regularly release product line updates can build anticipation by strategically withholding details and generate buzz by teasing the market with product-specific content. People savor straightforwardness.

Personalization 40

Personalization Content Marketing Content Microsite 40

SnapApp

JANUARY 24, 2017

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . Check out the survey report we just released in partnership with Demand Gen Report. This is something to keep in mind as you put together a marketing strategy for 2017.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . Check out the survey report we just released in partnership with Demand Gen Report. This is something to keep in mind as you put together a marketing strategy for 2017.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Moz

JUNE 10, 2020

If you’re responsible for a large site that is heavily dependent on non-branded organic searches, it pays to test before releasing any changes to your templates, regardless of the size of the change. This includes things like releasing code updates that users never see, or a URL/CMS update for groups of pages or several microsites at a time.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

If you’re responsible for a large site that is heavily dependent on non-branded organic searches, it pays to test before releasing any changes to your templates, regardless of the size of the change. This includes things like releasing code updates that users never see, or a URL/CMS update for groups of pages or several microsites at a time.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). But then, news releases lost their SEO impact. The concept of being everywhere online gave this blog its logical (though hard to spell) name.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Marketing Insider Group

JANUARY 28, 2015

Content marketing is not advertising and it is not a press release. Finally, Rent the Runway launched a microsite dedicated to its user-generated content. It is your “authors” speaking. So I suggest having a really open and honest conversation with your brand and legal team.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

DECEMBER 14, 2010

A press release has as much value in terms of SEO as it does in terms of clippings. You can measure the links that a press release delivers to your website. As a reminder, PR campaigns are often more than just sending out a release and contacting the media. Monthly Press Release Optimization Webinars.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

The ROI Guy

OCTOBER 22, 2010

While development could be measured on release cycles and product quality, and sales was measured on performance against plan, It’s tough to track marketing’s ROI on positioning, collateral and brand building. Delivering the right content over time is a great way to “warm up” buyers until they are ready to talk to sales.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40