Salesforce Marketing Cloud

JUNE 21, 2023

Stepping away from the cool tech and grounding the team in user needs and exploring use cases is where UX designers can provide valuable insights to teams developing generative AI innovations. Take a deeper dive Partner with stakeholders to find appropriate use cases Think about who you’re trying to serve and what they need.

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

Convince & Convert

JANUARY 8, 2015

The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. Social Media Case Studies audience engagement holidays Social Media Marketing social media strategy'

Microsite 139

Microsite Campaigns Case Study Case Studies 139

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Social Media Case Studies' Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Microsite 162

Microsite Word of Mouth Case Study Case Studies 162

Convince & Convert

DECEMBER 18, 2014

To send a not-so-subtle Christmas gift hint to a friend or family member, just visit the Harvey Nichols website , or dedicated campaign microsite. Social Media Case Studies' While the goal is to help its customers get exactly what they want, the campaign is a prime example of useful marketing. Oh, and to Marc Jacobs.

Microsite 137

Microsite Case Study Case Studies Social Media 137

Convince & Convert

MARCH 12, 2015

The company’s mission to “Save The Bros” is further chronicled on a dedicated microsite, appropriately called savethebros.com. Social Media Case Studies humor marketing strategy millennials shareable content social media campaign social media sharing social media strategy'

Organization 134

Organization Planning Microsite Case Study 134

Convince & Convert

JANUARY 22, 2015

Hosted on a dedicated microsite, Newcastle kicked off its Super Bowl advertisement crowdfunding initiative with a sassy video starring Aubrey Plaza. Social Media Case Studies brand strategy crowdfunding marketing social image of the week super bowl commercials television advertising' Visit NewcastleBandofBrands.com.

Paid Search Agency 137

Paid Search Agency Ads Advertising Agencies Microsite 137

WriteSpark

APRIL 9, 2013

Just as you're planning a new content campaign, you will see a competitor's microsite with the same concept. A customer will give you a great case study, but then never get back to you with approval to publish it. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

Just as you''re planning a new content campaign, you will see a competitor''s microsite with the same concept. A customer will give you a great case study, but then never get back to you with approval to publish it. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

SendX

MAY 30, 2019

In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. Albeit, in this case, you want to craft your email series to drive word of mouth marketing for your business. Bryan Harris of VideoFruit shared Laura Elizabeth’s story on his website.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Part of the appeal of this campaign is that Westin can measure and track audience participation from its microsite. These relationships lend credibility and can take content to the next level. Keep the Relationship Going.

Microsite 125

Microsite User-Generated Content Custom Publishing Planning 125

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Case studies: ForwardPMX has been working with Virgin Holidays since 2016.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

SnapApp

JUNE 7, 2018

Paycor Case Study. The goal of content at this stage was to educate and to make a case for their solution – not necessarily straight to a hard sales pitch. Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Walker Sands

APRIL 5, 2019

These microsites formed the basis of a data-driven PR campaign that was leveraged to drive media coverage and awareness in LiveStories’ key local markets and nationally – leading to more than 60 media placements, 102 million total impressions and 10,000 social media shares. View the case study here for more.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil.

Social Media 160

Social Media Campaigns Advertising Agencies Paid Search Agency 160

Convince & Convert

JULY 31, 2015

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. The videos are all hosted on a dedicated Thread Screen YouTube channel and the dedicated campaign microsite , where they are also available to download and save.

Campaigns 156

Campaigns Microsite Display Social Networks 156

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

SnapApp

MAY 24, 2016

Case studies /testimonials. While case studies and testimonials are definitely helpful for bottom-of-the-funnel leads , using interactive content to pose questions and receive opinions is really what will take your MQLs to the next level, and drastically scale your sales efforts in the process. Value-packed blog posts.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

Convince & Convert

NOVEMBER 6, 2015

From a content perspective, the company could launch a dedicated microsite and keep the conversation flowing with personalized calls-to-action around What Matters during the holiday season, etc. Events could easily be replicated at the national or local levels. It’s also not a stretch to envision a TED-style conference.

Paid Search Agency 137

Paid Search Agency Companies Microsite Storytelling 137

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). When it comes to content marketing, the “80/20 rule” actually understates the case. B2B Marketing Insider ). Michael Brenner ). eMarketer ). Heidi Cohen ).

Statistics 100

Statistics SMB Content Marketing Planning 100

SnapApp

JANUARY 24, 2017

Paycor, Blackbaud, and SnapApp all used content-enabled campaigns with impressive results – so let’s dive into the details of these case studies to better understand why they were so effective and what worked well. . Paycor Case Study. . Blackbaud Case Study. . SnapApp Case Study. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Paycor, Blackbaud, and SnapApp all used content-enabled campaigns with impressive results – so let’s dive into the details of these case studies to better understand why they were so effective and what worked well. . Paycor Case Study. . Blackbaud Case Study. . SnapApp Case Study. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

KoMarketing Associates

MAY 1, 2013

Case studies (86%). While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Webinars/webcasts (88%). Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Convince & Convert

APRIL 21, 2016

In addition to the video, the company has also created a dedicated microsite where visitors can take the survey and see colorful visuals of how they stack up against the results. As a reward for taking the survey, site visitors can score a coupon to try out the company’s new Organic Balance Protein Shake for free.

Campaigns 102

Campaigns Microsite Social Media Customer Surveys 102

Content Marketing Institute

JANUARY 12, 2018

In most cases, I noticed the one thing paralyzing their content marketing strategy was the lack of clarity for the broader digital – or integrated – marketing strategy. One recent study by Smart Insights found that only 34% of marketers felt their organization had a clearly articulated integrated digital marketing strategy.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Convince & Convert

MARCH 3, 2016

From leveraging Change.org to a dedicated microsite with stats on how many extra hours we’re working in a Leap Year or our lifetime, there’s a clearly defined argument for the cause. It’s important to note that part of what makes this initiative so compelling is how Zappos brought the story and mission of #TakeTheLeap to life.

Microsite 94

Microsite Stats Newsletter Education 94

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. What actions should marketers take in 2010?" Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Convince & Convert

FEBRUARY 18, 2016

To participate, professionals were invited to visit a dedicated microsite, where they could sync their LinkedIn profile and select from 12 pre-populated IN word examples are listed, from “inspiring” to “international” to “intense.” The ten best IN moments were shared on the L’Oréal company page at the end of the campaign.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Content4Demand

JANUARY 20, 2021

Case studies are among the most time-intensive content assets in your library to produce. The 2020 Content Preferences Study from Demand Gen Report found that more than half of B2B buyers (54%) engage with case studies as part of their buying process, and 29% cite them as one of the most valuable sources in researching B2B purchases.

Case Studies 68

Case Studies Case Study Studies Microsite 68

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. That means creating more personalized experiences with greater ease and efficiency. . Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Convince & Convert

MAY 19, 2016

Described on the U by Kotex microsite as “part celebration, part proclamation, The Period Shop is proof that, together, we can change how we think about, talk about, and shop for periods. And we’re only getting started.”.

Ideal Customer Profiles 90

Ideal Customer Profiles Campaigns Microsite Advertising Agencies 90

Vidyard

OCTOBER 9, 2014

They might also read copy targeted at their enterprise status, as opposed to small business messaging (which may, by the way, exist on another microsite for your targeted small business accounts). Best Practices for Implementation The customized content journey can happen through your: microsite, landing pages, images, or calls-to-action.

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. remember, websites need to be lead generators; not online brochures. Flexible lead scoring.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Bluetext

MAY 27, 2019

In many cases, the programs themselves may be confidential or classified, while in other situations, program officials are reluctant to be seen as endorsing a specific contractor. Each case study was tagged by type of solution and location so that searching was easy and intuitive.

Public Relations 21

Public Relations Marketing Management Microsite Case Studies 21

Webbiquity

OCTOBER 4, 2013

As you study your All Traffic report, it helps to understand each type of web traffic, which also helps you learn more about your audience—and in turn, you can make improvements to your site that better serve visitors, thereby boosting your traffic. . Other company or product websites or microsites (mostly for large organizations).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

As you study your All Traffic report, it helps to understand each type of web traffic, which also helps you learn more about your audience—and in turn, you can make improvements to your site that better serve visitors, thereby boosting your traffic. . Other company or product websites or microsites (mostly for large organizations).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100