Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Oktopost

MARCH 1, 2021

There’s a new app taking social media circles by storm and if you’ve seen it mentioned in your feeds, you may be wondering, “ WTF is Clubhouse ?”. The majority of your employees have very little opportunity to have unstructured conversations about the company, especially with the lack of trade shows and conferences in the last 12 months.

Brand Identity 118

Brand Identity Branding B2B Conference 118

Valasys

NOVEMBER 28, 2023

These experiences allow for storytelling in a way that’s impossible through conventional media, offering a novel avenue to showcase brand identity, values, and products in an engaging, memorable manner. By offering a unique and engaging virtual experience, businesses can foster stronger brand loyalty and a more profound brand recall.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Storytelling Loyalty 40

Contify

AUGUST 25, 2020

Intelligent (actionable) information is mined by searching and analyzing information from over 200,000 online sources including news, company websites, social media, reviews, discussion forums, job postings, regulatory portals, and more. Media Contact Shilpa Tandon Marketing Manager shilpa.tandon@ contify.com.

Webinar Metrics 64

Webinar Metrics Advertising Agencies Enterprise Management Work Management 64

Contify

SEPTEMBER 24, 2020

Intelligent (actionable) information is mined by searching and analyzing information from over 200,000 online sources including news, company websites, social media, reviews, discussion forums, job postings, regulatory portals, and more. . Media Contact Shilpa Tandon Marketing Manager shilpa.tandon@ contify.com.

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52

Launch Marketing

FEBRUARY 26, 2018

This overwhelming majority of executives see beyond the cost of attending trade shows and are fully aware of the benefits of including them in their marketing strategy. Regardless of the size and maturity of your company, presenting yourself at relevant trade shows is critical to strengthen your brand. Speaking sessions.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

SalesIntel

JULY 10, 2023

By analyzing intent signals across various touchpoints, such as search engines, social media platforms, and website interactions, marketing teams can comprehensively understand their target audience’s preferences and behaviors. Wow Them With Webinars Webinars and workshops also thrive when fueled by intent data insights.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

BDB

APRIL 3, 2024

With research unveiling that exhibitions can help increase brand recognition by 76%, and that 81% of attendees can recall at least one exhibitor they visited at a trade show even six months later, getting branding within your stand right is crucial, especially when an event is part of a wider marketing plan or integrated campaign.

Brand Identity 26

Brand Identity Branding Dwell Lead Capture 26

SpotMe Blog

JULY 25, 2021

Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows.

Examples 111

Examples Enterprise Management Work Management Conference 111

thePoint

JULY 10, 2020

Will you need to rely on using media companies to reach your audience (e.g., professional audiences are best marketed to via media companies – like electrical engineers)? Priorities would be to utilize premium content, nurture, trade shows so that people continue to value what you have and understand your value.

Paid Search Agency 52

Paid Search Agency Trade Show Sample Marketing & Strategy 52

BenchmarkONE

MAY 29, 2019

Speaking at a large trade show can be thrilling, but it isn’t the best place to make meaningful connections. If your area has an event or workshop aimed at your target audience, it’s time to get involved. Here are a few techniques to try to get the sales flowing before those lazy summer days take hold. Online engagement.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ad Agencies Tips 88

Biznology

APRIL 1, 2013

In the old days, B2B companies had no marketing more elaborate than, “What should we put in this year’s brochure to bring to the trade show?” What’s really true is that band in more important than ever for the simple reason that digital marketing makes marketing important to more companies than ever.

Brand Identity 80

Brand Identity Branding Paid Search Agency Trade Show 80

B2B Marketing Traction

APRIL 14, 2011

Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I was so impressed by Chris that I arranged for him to teach a local workshop on LinkedIn and other social networks here in Los Angeles. Neither opportunity was a fit for me, but I was encouraged.

Case Study 100

Case Study Case Studies Linkedin Studies 100

Ambal's Amusings

APRIL 8, 2010

Beth is Senior Editor at Interact Media , a content marketing software company. Every time you write a memo, post a blog, record a workshop, or put together a PowerPoint presentation, you’re creating useful content. Even photos from a trade show event could end up in a magazine or newsletter. Tactile (touching).

Trade Show 100

Trade Show Content Budget Programs Barriers 100

Heinz Marketing

SEPTEMBER 21, 2020

If you’re listening to us live on the Funnel Media Radio Network, thank you so much for joining us and making us part of your work from home workday, hybrid workday. Losing the trade shows and conferences that people had relied on to generate pipeline and interest in Q2, that was disruptive. Be back more with Cheri Keith.

Top of Funnel 103

Top of Funnel Work Management Webinar Metrics Lead Ranking 103

Chris Koch

AUGUST 5, 2011

Recently, I was preparing a workshop on social media for an ITSMA client. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? We don’t see the value of it for B2B and we want it off the table. Contests/giveaways/games. What do you think?

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Convince & Convert

MAY 15, 2012

She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. There’s no doubt that all the information you need to learn about the Wild West world of social media is available online. Connect with her on Twitter. BlogWorld Expo East.

Conference 133

Conference Social Media Network Marketing Trade Show 133

Outbound Engine

JULY 29, 2019

Social media posts, email newsletters, and other important types of marketing can all be created with local audiences in mind. Share information like address, website link, social media profiles, and how you can help customers near you. Check out this list of 10 tactics and techniques that will help inspire your next big campaign.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

Online Marketing Institute

MARCH 24, 2010

Accepting B2B social media as a fundamental way of doing business These B2B companies have accepted social media as a fundamental way of doing business—it’s an ongoing program and not just a campaign. Cutting back on trade shows, reducing ad spend, etc.) (Cutting back on trade shows, reducing ad spend, etc.)

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

markempa

MAY 23, 2005

The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC? The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Marketing Insider Group

DECEMBER 6, 2022

Be personable on social media. . Consider hosting events like: Workshops/classes. Show the value your business brings to the community by offering free educational workshops or classes. Be personable on social media. Social media users seek authenticity from the accounts they follow. Quick Takeaways: .

Paid Content 301

Paid Content Small Business Marketing Communities Paid Social Agency 301

The Lead Agency

OCTOBER 4, 2017

IBM and Sesame Workshop have teamed together to create toys for early childhood that adapt to learning styles and change according to each child’s aptitude. If you have used a search engine or social media today, you have probably already used it. Well, machine learning is everywhere.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

markempa

AUGUST 17, 2007

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? You could organize a small roundtable of seven to 10 guests, partner with another brand to sponsor a 5K, or set up an exhibit at a major trade show — or host one of these online. Trade Shows and Expositions. Think back to the last event you attended. potential customers.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Marketing Insider Group

SEPTEMBER 13, 2021

They find it most often directly on the website, through search, and social media. A holistic view of all content efforts is possible: Content sits in lots of buckets — blogs, long-form, website pages, social media, email, etc. Content marketing can complement traditional marketing like trade shows, PR, and product launches.

Template 311

Template Marketing & Strategy Marketing Strategy Content Marketing 311

B2B Digital Marketer

SEPTEMBER 29, 2020

07:23 – Real world example: CX Global Media competitor. And this is a media company now, from my perspective, if you do this properly and you don’t let things rot, like you’re talking about your on demand replay should be significantly higher than your live attendance. Which workshop did I go to?

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

thePoint

MAY 25, 2018

Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Another strong resource is the media that covers your industry – but wait, I’m not saying you need to sit and read through websites and publications each day. Media and Media Campaigns. and “Even better, if ….”.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

The Marketing Blender

FEBRUARY 20, 2024

Each expo, conference, or trade show you choose to attend should provide an opportunity for a presentation, workshop, or educational track. This is the #1 way to maximize your trade show spend. Investing resources into speaking engagements and presentations can position your company as an authority in your space.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

SendX

JUNE 23, 2021

Image Source: Bizzabo Trade Show, Invitation Email Template For trade shows it is important to mention in-depth insights about the event. The below template clearly mentions what the show will be about and what the advantage attendees will receive. Show what the attendee will learn and take away knowledge.

Template 195

Template Best Practices Trade Show Conference 195

SpotMe Blog

MAY 4, 2021

Exciting content such as virtual tours and workshops are also becoming common in the digital event world. Trade shows. 4) Educate With Workshops and Demonstrations. Everybody values a learning opportunity, and workshops and demonstrations lend themselves perfectly to a virtual or hybrid world.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

markempa

MAY 9, 2006

Ive conducted dozens of Lead Generation Collaboration Workshops to facilitate this process for sales and marketing teams engaged in a complex sale. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Then commit to closing-the-loop on each marketing investment which includes all sales leads.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Brandpoint

MARCH 13, 2020

Learn more about the MAT Release] Don’t be caught without a plan to replace lead gen due to canceled trade shows Is your upcoming trade show canceled? Were you banking on that trade show to bring in a large number of new leads? Live streaming on social media is another option. Most likely, yes.

Planning 153

Planning Trade Show Paid Search Agency Ideal Customer Profiles 153

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Touch 11 — Call to invite to industry trade show and follow-up with registration link.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Brandpoint

MARCH 24, 2020

Whether your team was going to attend a conference, hold a booth at a trade show or host an event, it’s important to understand the value of t h ose marketing activities and what you can do in place of them to still be an effective driver of new business for your company. Lead G en eration T hrough G ated A sset s.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

Hinge Marketing

JANUARY 31, 2022

To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. For its practitioner audience (tactical implementers), AIM has developed a series of specialized workshops that are more practical in nature. They bill hourly for this service.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

Golden Spiral

JANUARY 7, 2021

The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Trade show booths are collecting dust in warehouses. Live conferences and trade shows are often nightmares for introverts. I’ve heard from many Hutchmoot attendees about their social media interactions with speakers.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62