Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Four years and a more than 500 entries later, Cahill is enjoying a new job as head of social media at Emerson Process Management. Search Engine Magic. One reason is the search engine magic that blogs deliver.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JANUARY 2, 2011

Whether you copy and paste a thread from Twitter search or a chat-hosting service like Twebevent , the default presentation is reverse-chronological, with the most recent posts at the top and the earliest at the bottom. You can also use Notepad++’s lightning-fast search and replace feature to pretty up the formatting.

Order 50

Order Twitter Tagging Keywords 50

Paul Gillin

JULY 15, 2011

Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers. Do You Need A Social Media Specialist? It’s not the concept of the case study I don’t like; it’s the format.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MARCH 10, 2011

Stephanie Sammons posted some great tips on Social Media Examiner early this year about how to make the most of LinkedIn groups. LinkedIn recently gave group owners the option of making their content public so that all activity from that point on would be visible to search engines. And they’re busy. It has 532 responses.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

FEBRUARY 24, 2011

which built a constellation of search-optimized blogs that put their engineers directly in touch with the people who buy their highly specialized products. A couple of hours of media training does wonders. Contributions to the company’s social media programs potentially reach a much larger audience than a presentation at a trade show.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

JANUARY 16, 2012

Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. The term “social business” has been gaining traction in the last year. “It’s not just about demand generation but incorporating social it into all aspects of your business.”

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. This notification feature makes Twitter an extraordinarily useful way to find people who may be difficult to reach by e-mail, phone or other media.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JANUARY 17, 2012

A Connections search found just the thing in a completely unrelated industry. The decision to use social media to communicate the renovation plans to employees was controversial at first because news has always been top-down.” From the Top. Collaboration tools aren’t just for peer connections.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

MAY 27, 2010

Spiceworks is a technology company that acts like a media company. They are both the oldest form of social media and also the newest. Communities are the convention centers of social media. Text-based discussion performs well in search results and active communities can save considerable customer support costs.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

MAY 13, 2010

Are you optimized for search? These are simple things that mean a lot to search engines. If you’re not using all the media you can, you’re under-serving your audience. Then ask them to tell you what your company does, what problems you address and who the target customer is. Are your images and videos tagged?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JULY 9, 2015

Each of Robert Morris’ 10 tips points to a Web-based tool that will get you out of the starting blocks faster, improve your writing and boost your search engine visibility. We had never heard of most of these tools, and bet you haven’t either.

Hubspot 50

Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

APRIL 24, 2012

Expect information available nearly instantly when searching. Communicate with companies. Get what they want. Are social, mobile, local. Expect immediate response or nearly immediate response. Increase velocity of consumerization of work. Actively participate in effecting change by using social networks.

Peer-to-peer 50

Peer-to-peer Social Networks High Quality Lead Advertising Channels 50

Paul Gillin

DECEMBER 1, 2010

This is old-media thinking. Why forego the search engine optimization benefits of an inbound referral, especially when tweets and links are the means by which people increasingly publish information? This is old-media thinking. Why ask the reporter to rewrite your words when it’s simpler to link to them?

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MARCH 1, 2012

The Journal piece was mainly intended to dramatize how badly Google+ is performing in the market despite Google’s huge search footprint. Here are some thoughts on what the numbers indicate and what they hide. It does that very well. New data from research firm ComScore Inc.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. They include Indium Corp., Metrics also vary by objective.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications. We made that a key factor in our selection criteria,” Crisp said.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

JUNE 9, 2011

The ability to communicate well in any media demands a certain amount of innate ability and it’s a difficult skill to teach. The technology trade media learned this long ago, and that’s why they have hired professional journalists to fill their pages for the past 75 years. Media Dividend. Search for others. 10 per word.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

AUGUST 9, 2012

When seeking updates on a breaking news story, Twitter is often a much better source than the traditional media. People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. Early-Warning System.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. This is an excellent idea, especially given that devastation in traditional media has put a lot of fine talent on the streets at bargain prices. 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JUNE 9, 2010

They are both the oldest form of social media and also the newest. Communities are the convention centers of social media. Members can always learn each other’s current address or job situation by searching within the network. Wiley & Sons: Online communities are a bit of a paradox. Activity is also a validation point.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 16, 2012

Previously, employees had to find others within the organization by downloading and searching Excel spreadsheets. Rather than maintaining employee listings sers in Excel, Bayer now uses a tagging function so that people can search for others by expertise, location, title and other factors.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 6, 2012

Here’s how it might work: A user could search Twitter for people who have engaged directly with a brand more than twice over the last month, have mentioned the brand more than five times and have more than a specified number of followers.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

FEBRUARY 15, 2014

And I advised linking generously to influential bloggers as a way of generating reciprocal links that build search visibility. The factors that once made social media so appealing – accessibility and openness – have become a liability. Beyond Social Media. Today I would recommend none of those things.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50