Remove search-engine

Writing on the Web

article thumbnail

4 Ideas to Generate Blog Topics

Writing on the Web

These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. Copy the entire title of target keywords into the search field.

article thumbnail

A Checklist for a Good Blog

Writing on the Web

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). Hyperlinks – at least one per 120 words so that posts are identifiable to search engines. A compelling image with each post.

Wikipedia 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SEO and Content Marketing: A Love Story

Writing on the Web

Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing.

SEO 100
article thumbnail

SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

I could be wrong, of course, because I didn’t sit through the only two courses on social media and blogging basics. But if the experts aren’t teaching search engine basics to writers, where will they learn it? Granted, this was a course for fiction and non-fiction publications and writers.

Blogger 100
article thumbnail

Using a Business Blog: Are You Hard to Find on the Web?

Writing on the Web

No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. Search for your business the way new prospects would search for you, without knowing your name.

article thumbnail

A Brief History of Business Blogging (And How to Make It Profitable)

Writing on the Web

In case you don’t, that’s how early adapters searched the internet. search return results) on quantity as well as quality. In 1997, the first recognizable Social Media site, Six Degrees, was introduced, according to SmallBizTrends. And then Yahoo launched in 1994 and utilized man-made descriptions with each URL.

article thumbnail

My Business Website: Content for Customers… or SEO?

Writing on the Web

Should my business website focus on keywords and getting search engine results ? Search engines will not know which page to rank for what keywords. Similarly formatted content can easily be classified as duplicate content and you risk being penalized or ignored by the search engines.

SEO 100