I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. posted this question to my different social networks and here are couple of responses that came back: I would define social media and social marketing, as an attempt to connect with a niche portion of the population, which utilizes digital channels of communication. akornblatt  Social Media are the tools, Social Marketing is what you use Social Media for. Social Media and Social Marketing Defined – Simply. Conclusions. MORE >>

Image via Wikipedia. Could you reward your donors in a more public way? They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter. In our case, we garnered over 1,800 earned-media-mentioned annually in support of their other efforts. Commerce Internet Marketing Organic Search Public Relations Social Media Marketing Business marketing Online Communities social media social media marketingOr fertilizers? Or farming methods? MORE >>

Image via Wikipedia. The closer you can get to the media organ that your target market consumes primarily and religiously, the higher the probability that content will register with the reader, will resonate with the reader, and will feel like it is intimate to the reader and his local community and experience of the world. Internet Marketing Organic Search Public Relations Abraham Harrison blogs Outreach public relationshad breakfast with John Bell of Ogilvy a number of years ago. In fact, I will use a newspaper analogy to try to illustrate my point. MORE >>

Image via Wikipedia. With the ultimate goal of as many quality, thoughtful, and topical earned media mentions as possible. While even the most advanced computing systems still take millions of years to crack military grade public-key encryption , the promise of the quantum computer is that it will crack even the most inscrutable private diplomatic cable instantaneously no matter the rock hardness of military-grade encryption used. In these scenarios, one cannot invest months and months culling through a media list, failure-by-failure, hoping for success.  MORE >>

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? It’s There are endless opportunities in digital media marketing. SEO is an essential digital media marketing tactic. All of these skills are essential for generating revenue through digital media marketing. MORE >>