Martech

OCTOBER 24, 2023

Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Social media will play a significant role in how customers discover new products during the holidays, the study found. Discovering new products.

Social Media 124

Social Media Contacts Media Brand Identity 124

Oktopost

JUNE 8, 2022

Jeff Pooley, Renowned Professor of Media and Communication at Muhlenberg College takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Being authentic has become the key to creating meaningful social media content and building a loyal audience. Catch all episodes here.

Social Media 118

Social Media Peer-to-peer Media Transparency 118

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Now you’ve got “social media 2.0,” which tends to be more community-oriented.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Martech

APRIL 10, 2024

He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software.

CRM 102

CRM Work Management Marketing Management Marketing Automation Services 102

Webbiquity

JULY 13, 2021

billion) are active social media users. While the world’s population grew just 1% in 2020, the number of social media users increased 13.2%. Twitter has 353 million users. Within those hours, they spend on average two and a half hours on social media; two hours reading content; and one hour listening to podcasts.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Oktopost

AUGUST 29, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Want to launch a podcast? How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! Dani’s greatest advice for launching a podcast.

B2B Thought Leadership 129

B2B Thought Leadership Ad Building B2B Marketing & Strategy 129

Oktopost

APRIL 28, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Because people crave credible and quality content on social media. Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Advertising Agencies Paid Search Agency 174

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Webbiquity

APRIL 13, 2021

Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter. It’s ephemeral.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. Episode Summary. Meet Caitlin.

DemandBase 125

DemandBase Youtube Social Media Top of Funnel 125

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Watch the recording: Subscribe to the Radically Transparent Podcast today: We’re on Apple Podcasts.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. A few podcasters use almost every tactic listed here.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. When I do my earned media micro-influencer campaigns , I do get a lot of rejection, and I also get a lot of outstretched hands.

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Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. The 3 Most Amazing Podcast Episodes. The Discussion with Derek Shebby.

B2B Marketing 62

B2B Marketing B2B CMO B2B Sales 62

ClearVoice

MARCH 25, 2022

Learn all about this socially relevant holiday and more in our Socially Relevant Holiday Observance article , and incorporate special days into your social media marketing campaigns. The most recent social media updates you’ll want to know. Twitter updates: Twitter launched a Tor service for more secure and private tweeting.

Social Media 52

Social Media Facebook Media Youtube 52

Convince & Convert

MAY 4, 2015

Tweetable Moments That’s the beauty of social media: There aren’t specific rules about how we have to use it. The Future of Twitter. He and Dave Taylor just co-wrote “ twitter power 3.0 ,” the latest edition of his book first written in 2009. Overall, Joel is pretty happy with Twitter’s new functionality.

Twitter 146

Twitter Facebook SMS Skype 146

Webbiquity

OCTOBER 22, 2020

Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking. Blogs can have other benefits such as improving SEO and as a regular source of content to promote on social media. Build a winning LinkedIn Profile.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Convince & Convert

JANUARY 28, 2015

There’s even an awesome Twitter account @BrandsSayingBae that chronicles corporations trying to get jiggy wit it on Twitter. The real issue I have is brands using that kind of language on Twitter. Twitter is the bluntest object in the social toolbox. Brand ARE desperate…for better targeting.

Twitter 129

Twitter Television marketing Demographics Social Media 129

Webbiquity

MAY 4, 2021

I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. Back in 2014, marketers had to run influencer campaigns manually: chasing down social media stars, trying to find the right people, using screenshots for reporting, putting it all together in Excel or PowerPoint. Tom: It is.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Convince & Convert

FEBRUARY 25, 2015

Recently Google and Twitter announced that you will now be able to get tweets inside Google search results again. You’re going to Twitter, and Google is all too aware of it, which is why they need Twitter results in the Google search database. Twitter must get bigger, faster to satiate their ambition. In Montana.)

Twitter 137

Twitter Google Marketing Analytics Tools Buzz 137

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Top Rank Marketing

DECEMBER 29, 2023

Ars Technica YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023 Google’s YouTube property has published its annual selection of the top advertisements on the video platform, including a guide for marketers highlighting some of the elements that made the ads on the list the top successes in 2023, YouTube recently announced.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. About 62% of consumers agree brands and companies that don’t have a strong social media presence won’t succeed in the long run.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Porch Group Media

OCTOBER 11, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Consumer Privacy and The Future of Digital Marketing. Innovative brands like Facebook, YouTube, Snap, and Twitter are good at innovation, but you see what’s happened to their ad revenue.

Privacy 98

Privacy First-Mover Advantage Paid Search Agency Lead Ranking 98

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. He actively uses social media to explore the evolution of those relationships.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. you are not just posting content on social media.

Social Media 137

Social Media Social Marketing Media Work Management 137

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Oktopost

AUGUST 27, 2020

And everyone’s on social media. So, if your social media media feeds start to look like an echo chamber of morning routines and inspirational quotes you’re not alone, and you may be in need of some guidance on how to clean up your influencer feed. You can follow Ann on Twitter | Instagram | LinkedIn | Blog .

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). A move to multimedia.

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for social media. billion people worldwide now use social media. percent of millennials in the United States are social media users. 41 percent of social media users say it helps them feel more connected to others in real life. adults use at least one social media site. ( More than 3.5

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Statistics Emarketing Content Marketing Paid Search Agency 111