Stories that Sell

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How, When and Where Buyers Want Case Studies

Stories that Sell

Yet, Eccolo Media is about as close as anyone gets. reading online) – In last year’s survey, 84 percent said they read case studies online. This year, however, 74 percent say they read online. Corporate websites are the #1 source for case studies – The greatest percentage of respondents indicated they obtained case studies from company web sites, compared to receiving them from colleagues, sales reps, a direct response campaign or through social media. Not many have tried to measure the impact of stories on the sales process.

Putting Social Media Theory into Practice – Learn from 171 Authors

Stories that Sell

The ideas of marketers Drew McLellan and Gavin Heaton led to a project with 100 bloggers from nine countries, and has now evolved to a third collaborative effort, a printed book with 171 authors all talking about putting online marketing and social media best practices into practice. Share: Tags: Uncategorized social media As with previous AOC projects, profits go to charity.

86,552 Views of a Single Case Study

Stories that Sell

For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views. Other cases in the "Most Viewed" tab have more than 50,000 views. (On each online case study, Microsoft actually lists the number of total views.). Include them with product information.

Customer Presented on Your Behalf? Do More with a Live Case Study

Stories that Sell

Send the video link to prospects, Tweet about it, and distribute it on social media video sharing sites. Write it up and post it online and among your sales assets. This week, two PowerPoint presentations came my way. My clients’ happy customers had actually presented these decks in live case studies (either in person or on a webinar). That’s about as good as it gets.

Evangelizing a Content Marketing Program

online travel magazine; and even exciting forays into. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. All rights reserved. That’s why.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event  where each member of our team shared some of their favorite online marketing tools. Social Media Tools. General Online Marketing Tools. B2B Online Marketing Blog

Online Communities are Not Virtual

Biznology

If so, then you need to leave online advocacy, new media marketing, online brand promotion, online word of mouth marketing, online outreach, blogger relations, and brand ambassadorship to someone who has lived, loved, and connected to people in real ways online. Abraham PR respects online community; Abraham PR respects the online life.

The future of blogging and online publishing

grow - Practical Marketing Solutions

Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. Starting your social media strategy with a blog used to be a safe bet. Starting your social media strategy with a blog used to be a safe bet. Still ….

How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. Followerwonk is a great tool for exploring yours and competitors social media presence. Competitive data: Look into your social media presence compared to others to find any gaps and areas for improvement. And how can you use it?

Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. storytelling, both in print and online. 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. All rights reserved.

Four online marketing metrics to obsess about

grow - Practical Marketing Solutions

Like every new blogger, my dream of success meant getting a business superstar to share my content online. I was convinced that validation from a celebrity tweet would  change everything  and propel me into the sunny skies of Internet fame and fortune. Four online marketing metrics So what does matter? Four online marketing metrics. Look at me—I went viral! The ultimate metric?

The harsh marketing truth about online reviews

grow - Practical Marketing Solutions

As my soon-to-be-husband and I look for the perfect, sunny, and “away from all things technology” honeymoon, we find ourselves reading scores of online reviews. Of those who seek out advice, shoppers are equally likely to visit user review sites or independent review sites before making a purchase (70 percent), while 57 percent use social media networks for recommendations.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

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Lessons on responding to negative online comments

grow - Practical Marketing Solutions

People had encouraged me to see it for months, because of its social media connection. I was surprised by the lessons on business and social media in its messaging. But one of the major points revolves around a food critic giving a bad review and the main character choosing some lesser ways to respond to the online feedback. Negative online comments are tough to take.

Content Marketing Playbook: Strategy and Roadmap

rise as a media powerhouse in its own right. editorial endeavor. “I really approached it as an online magazine rather. produce an online magazine that tells people some- thing new,” he says. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. publisher.”

5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

The fastest-spreading way to get a new persona out there is to update your brand’s colors, specifically in all media and collateral, like your logo, website, letterhead, and invoicing. For these reasons, online consumers are judging what they see of a business by their website, app, and other online presences. Fresh Colors and a New Logo. Sleek Design / UX.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. 1. Interruptions (like email and social media) are messing us up. Blogs are the core of social media marketing.

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Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

Online marketing is growing in popularity – and importance. As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. Defining Online Marketing. What is online marketing?

How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. Will people watch more than 30 seconds?

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Definitive Guide to Planning a New Content Initiative

Let’s say you are a boutique fitness studio who wants to sell online fitness videos through. The overall marketing goal is clearly to drive online video sales. traditional media industry. Email & Social Just like Google Analytics, email marketing and social media platforms typically provide. Converged Media Strategy Example. In that time, we’ve. There are way too.

18 Ways To Build Trust Within Your Online Network

KoMarketing Associates

But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible. One way is to help other colleagues and site owners in their endeavors online as well. There are little things the online marketer can start doing today to get the ball rolling.

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Online communities aren’t all bullying bullies

Biznology

After all the brouhaha surrounding #GamerGate and the controversy surrounding the decision that SXSW made in removing some #GamerGate panels , I wanted to remind my gentle reader — yes, you — that there are warm hugs online and not just slaps, punches, yells, screams, and assaults online. Online Community Business fitness Google gym Online Communities Reddit social media

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Social media will remain important.

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Two reasons to invest in online business video production

Biznology

To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. The reason is pretty simple – online business video marketing content gives them [decision makers at any stage, from lower level recommenders to ultimate budget holders] the most amount of information in the shortest amount of time.

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

3 predictions for online marketing in 2016

Biznology

know for me, my core competencies are social media marketing ,   digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. The post 3 predictions for online marketing in 2016 appeared first on Biznology. Even the freebie open source MySQL is actually capable of amazing things. There’s more! It’s amazing stuff. Happy 2016.

Digital and Online Reputation Management

Biznology

Digital and Online Reputation Management from Chris Abraham. The presentation is an overview of online reputation management (ORM), something I often refer to as defensive SEO. If you read the deck and watch the video, you’ll at least be taking the first steps towards taking back your reputation online. Creating online content and dominating search is not.

Visitors hate online ghost towns more than spammy auto posts

Biznology

No, that’s only the second most-hated thing in corporate social media branding. Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. Know why I know this? Like this post?

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Online Engagement is about the trip not the car

Biznology

In much the same way, there are so many applications that have popped up in support of social media marketers like you: Buffer , HootSuite , SOCi , GaggleAMP , GroupHigh , InkyBee , IFTTT ,  UnTweeps ,  ManageFlitter , Crowdfire — there are a million more of them that I use every day. Get on the Social Media Marketing Road Today. What do you do? Go Trabi Go! Like this post?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” 632 marketers with an online survey of 25 questions. According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. All rights reserved.

Top online marketers on Twitter

Biznology

We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. Why discriminate. Roberts.

Online Marketing: the Musical!

Tomorrow People

With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. The theatre can teach us a thing or two about delivering a great marketing performance online. It’s here!

7 Things About Online Reviews Every B2B Business Needs to Know

Act-On

Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite. There is less data available about how B2B companies are affected by online reviews than there is for B2C companies. And while buying decisions in B2B are often more complex, it’s still people making those decisions – and those people are swayed by online reviews. But they help!

My online influencer research and engagement process

Biznology

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.  A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing  so a major part of my services include sifting through the entire Internet ( The Internet is big. Really big. Got it? Like this post?

B2B Marketing Trends for 2016

Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.

Micro Targeting your Online Media

Buzz Marketing for Technology

risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. To answer that, you need to discover where men go to have those conversations and then place your media there.