Stories that Sell

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How, When and Where Buyers Want Case Studies

Stories that Sell

Yet, Eccolo Media is about as close as anyone gets. reading online) – In last year’s survey, 84 percent said they read case studies online. This year, however, 74 percent say they read online. Corporate websites are the #1 source for case studies – The greatest percentage of respondents indicated they obtained case studies from company web sites, compared to receiving them from colleagues, sales reps, a direct response campaign or through social media. Not many have tried to measure the impact of stories on the sales process.

Putting Social Media Theory into Practice – Learn from 171 Authors

Stories that Sell

The ideas of marketers Drew McLellan and Gavin Heaton led to a project with 100 bloggers from nine countries, and has now evolved to a third collaborative effort, a printed book with 171 authors all talking about putting online marketing and social media best practices into practice. Share: Tags: Uncategorized social media As with previous AOC projects, profits go to charity.

86,552 Views of a Single Case Study

Stories that Sell

For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views. Other cases in the "Most Viewed" tab have more than 50,000 views. (On each online case study, Microsoft actually lists the number of total views.). Include them with product information.

Customer Presented on Your Behalf? Do More with a Live Case Study

Stories that Sell

Send the video link to prospects, Tweet about it, and distribute it on social media video sharing sites. Write it up and post it online and among your sales assets. This week, two PowerPoint presentations came my way. My clients’ happy customers had actually presented these decks in live case studies (either in person or on a webinar). That’s about as good as it gets.

B2B Marketing Trends for 2016

Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.

Online Communities are Not Virtual

Biznology

If so, then you need to leave online advocacy, new media marketing, online brand promotion, online word of mouth marketing, online outreach, blogger relations, and brand ambassadorship to someone who has lived, loved, and connected to people in real ways online. Abraham PR respects online community; Abraham PR respects the online life.

Four online marketing metrics to obsess about

grow - Practical Marketing Solutions

Like every new blogger, my dream of success meant getting a business superstar to share my content online. I was convinced that validation from a celebrity tweet would  change everything  and propel me into the sunny skies of Internet fame and fortune. Four online marketing metrics So what does matter? Four online marketing metrics. Look at me—I went viral! The ultimate metric?

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

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How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. Followerwonk is a great tool for exploring yours and competitors social media presence. Competitive data: Look into your social media presence compared to others to find any gaps and areas for improvement. And how can you use it?

B2B Marketing Trends for 2016

Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.

The harsh marketing truth about online reviews

grow - Practical Marketing Solutions

As my soon-to-be-husband and I look for the perfect, sunny, and “away from all things technology” honeymoon, we find ourselves reading scores of online reviews. Of those who seek out advice, shoppers are equally likely to visit user review sites or independent review sites before making a purchase (70 percent), while 57 percent use social media networks for recommendations.

Lessons on responding to negative online comments

grow - Practical Marketing Solutions

People had encouraged me to see it for months, because of its social media connection. I was surprised by the lessons on business and social media in its messaging. But one of the major points revolves around a food critic giving a bad review and the main character choosing some lesser ways to respond to the online feedback. Negative online comments are tough to take.

18 Ways To Build Trust Within Your Online Network

KoMarketing Associates

But beyond the website, it seems like the most successful vendors establish trust and credibility across all areas of the online marketing experience, right down to the individual level when possible. One way is to help other colleagues and site owners in their endeavors online as well. There are little things the online marketer can start doing today to get the ball rolling.

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5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

The fastest-spreading way to get a new persona out there is to update your brand’s colors, specifically in all media and collateral, like your logo, website, letterhead, and invoicing. For these reasons, online consumers are judging what they see of a business by their website, app, and other online presences. Fresh Colors and a New Logo. Sleek Design / UX.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. 1. Interruptions (like email and social media) are messing us up. Blogs are the core of social media marketing.

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B2B Marketing Trends for 2016

Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media.

Four online business rules that don’t exist any more

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist. A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. The funny thing? No college degree, no training. Ancient, duuude.

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Online Marketing: the Musical!

Tomorrow People

With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. The theatre can teach us a thing or two about delivering a great marketing performance online. It’s here!

How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. Will people watch more than 30 seconds?

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event  where each member of our team shared some of their favorite online marketing tools. Social Media Tools. General Online Marketing Tools. B2B Online Marketing Blog

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity

By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Indeed, to best engage global consumers, brands need more than online linguistic fluency. On Social Media. Worldwide social media adoption rates remain sky-high. Celebrants go online at atypical times. during Ramadan.

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Social media will remain important.

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Two reasons to invest in online business video production

Biznology

To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. The reason is pretty simple – online business video marketing content gives them [decision makers at any stage, from lower level recommenders to ultimate budget holders] the most amount of information in the shortest amount of time.

Visitors hate online ghost towns more than spammy auto posts

Biznology

No, that’s only the second most-hated thing in corporate social media branding. Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. Know why I know this? Like this post?

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Digital and Online Reputation Management

Biznology

Digital and Online Reputation Management from Chris Abraham. The presentation is an overview of online reputation management (ORM), something I often refer to as defensive SEO. If you read the deck and watch the video, you’ll at least be taking the first steps towards taking back your reputation online. Creating online content and dominating search is not.

3 predictions for online marketing in 2016

Biznology

know for me, my core competencies are social media marketing ,   digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. The post 3 predictions for online marketing in 2016 appeared first on Biznology. Even the freebie open source MySQL is actually capable of amazing things. There’s more! It’s amazing stuff. Happy 2016.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Analytics Marketing Strategy Media Planning

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. How many conversions?

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Analytics Marketing Strategy Media Planning

Everyone Hates Your Most Effective Online Ads

Digital B2B Marketing

However, as online publishers develop new “higher impact” online ads, recently published results should serve as a warning to both publishers and advertisers:: Don’t allow ads to come between your audience and the content they are looking for. Media banners online advertising Banner ads work. Banner ads don’t work. Banner ads are just wallpaper.

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Top online marketers on Twitter

Biznology

We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. Why discriminate. Roberts.

Micro Targeting your Online Media

Buzz Marketing for Technology

risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. To answer that, you need to discover where men go to have those conversations and then place your media there.

Online Engagement is about the trip not the car

Biznology

In much the same way, there are so many applications that have popped up in support of social media marketers like you: Buffer , HootSuite , SOCi , GaggleAMP , GroupHigh , InkyBee , IFTTT ,  UnTweeps ,  ManageFlitter , Crowdfire — there are a million more of them that I use every day. Get on the Social Media Marketing Road Today. What do you do? Go Trabi Go! Like this post?

6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. When Michael Stelzner of Social Media Examiner  discovered that Klout displayed popular moments from Facebook—even if those moments had been shared with “friends” rather than “public”—he posted about it. Used Klout before? But here’s the thing. hl=en.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

2015 Social Media Marketing Industry Report. There are a number of social media channels that can connect you with your audience. In this study Social Media Examiner surveyed over 3700 marketers to dive into the who, what, when, where, and why of social media marketing. Social Media Marketing Trends: Survey Summary Report | Ascend2. Content Marketing

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Winning an online reputation “land war in Asia”

Biznology

Most folks know only of the fierce fighting associated with organic search engine optimization ( SEO ), a process by which we write copy, optimize architecture, use keywords, add hyperlinks, and interlink sites in order to associate a keyword phrase with our particular brand, product, service, and site; another, larger battle is online reputation management ( ORM ). You think chess is hard?

Are there naked photos of you online?

Biznology

If you’ve discovered revealing photos of videos of yourself online, here’s what you do next: Call a Lawyer Immediately. Call an online reputation professional. I am happy to help you. Reputation.com offers a wide array of products and services from $3,000/year to $30k/month for Picasso, their highest-end online-reputation product. It’s certainly worth it.

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5 Lessons from 5 Years of Online Business and Blogging

grow - Practical Marketing Solutions

In the points below, I reveal the five major lessons that helped me build my online biz and network, failures included. 1. cringe every time some fellow online entrepreneur/blogger blabbers about 3 year to 5 year plans. What’s best lessons of online business and blogging you can share with me in the comment section? Long-term planning is useless. Would you pay for it?

5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

There are definitely more haters in general, and more active ones than ever before, especially online. From January 2014 to May 2015, there has been an eight-fold increase in customer complaints made on social media in the UK. That‘s a really, really good thing because in general, when people talk online it‘s positive. Most online customer feedback is positive. Cheryl”.

My online influencer research and engagement process

Biznology

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.  A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing  so a major part of my services include sifting through the entire Internet ( The Internet is big. Really big. Got it? Like this post?