Hubspot

MARCH 3, 2020

Its integrations make that process more streamlined, and the detailed social performance reports break down and analyze the hard numbers for you. Mailchimp is a full-service marketing platform that offers analytics for social media. Sprout Social. Price: Free, then $9-$299/mo. CoSchedule. Price: $12.50/mo.

Social Media 100

Social Media Budget Programs Analytics Work Management 100

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Makes complicated processes easy to understand.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Convince & Convert

DECEMBER 29, 2015

According to Stonehouse, you can either approach change with an emergent or planned mindset: Emergent: Change is a continuous process. Planned: Change is an intentional attempt to improve. You might have to actually plan to change to get past some uneasiness to make an editorial calendar that really rocks.

Social Media 99

Social Media Work Management Planning Custom Publishing 99

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel. It must be a collaborative process.”. Creating a framework for knowledge-sharing.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Outbound Engine

SEPTEMBER 16, 2019

If you fall into this camp, we’ve come up with four better ways to spend your time instead of cold calling (without sacrificing your bottom line in the process). 84% of buyers kick off their buying process with a referral. Check up on your social networks. Increase your referrals. OutboundEngine is one that does.)

Cold Calling 40

Cold Calling Spending Marketing Automation Services Social Media 40

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. How to find your own best times to post on social media. Social marketers can plan content more effectively when they’re armed with data on the top times to post across social networks.

Twitter 97

Twitter Best Practices A/B testing Social Media 97

Convince & Convert

APRIL 14, 2015

Here’s exactly how you—and your team—will be super successful with an agile blog planning process. 10 Ways To Optimize Your Blog Planning Process With Agile Content Marketing I get asked a lot about how we publish content on the CoSchedule Content Marketing Blog. It’s a minimum viable process.

Efficiency 161

Efficiency Planning Process Work Management 161

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. You need to have a process in place for your content optimization to evolve over time. Some of these marketing assets will change over time.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Buzz Marketing for Technology

MARCH 16, 2011

The search process has become broken because the data landscape has become more fragmented and complex. To read about more clever ways to strategically plan media using social media, check out this FREE eBook on the 5 new tricks for media planning.

Social Media 100

Social Media Optimization Media Stats 100

Industrial Marketing Today

APRIL 21, 2010

In the video below, Holly explains their process. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

APRIL 14, 2012

Over the years, Tiecas began to offer more media planning, design and production of marketing collateral, four-color and prepress services. In 1998, I landed our first paying gig designing a Website for a process heater manufacturer. Also a shout out to my many followers on various social networking channels.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JULY 9, 2010

But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process. If you don’t think of Inbound Marketing Automation this way, and then design your whole approach as a Process, your results will be less than hoped for. I like your steps for Continuous Process Improvements.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. It's like any other social network, right? population).

Social Media 160

Social Media Media Stats Statistics 160

Industrial Marketing Today

SEPTEMBER 3, 2010

Passive reading of your content will not move the prospect along in his/her decision making process. While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

RDW Group

APRIL 19, 2016

Businesses should also consider improving mobile efforts, as 82 percent of millennials consider mobile devices important in the research process. Joe Handly Joe Handly is a Senior Media Strategist at RDW Group. Facebook, on average, is the preferred choice for 40 percent, the survey shows. He earned his B.A.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). In this post, I’m going to focus on content for the early stages of the buy cycle.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Your prospects are at different stages of their decision making process when they visit your site. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 3, 2010

These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 23, 2010

Rule #2: Content comes before redesigning your website Avoid the site redesign cycle of frustration by first developing a clear game plan for creating or repurposing existing content for the new site. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

We can only provide prices after a formal RFQ process 5. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 We could have conflicts with our channel partners 4.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 20, 2010

They eat, breathe and sleep factor of safety or safety factor (used to provide a design margin over the theoretical design capacity to allow for uncertainty in the design process). Lesson #5: Path of least resistance Engineers are taught to find the path of least resistance.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 14, 2010

Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

AUGUST 16, 2010

And of course, I’d never share your email address (frankly, I don’t even know where to find it without help from my assistant, Jess ) Thanks as always for your tremendous support of me and my work here at Convince & Convert , and elsewhere.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Hubspot

MAY 24, 2010

Social media marketing has a lot of moving parts and processes which make it hard to get up to speed. Social Media ROI by Intersection Consulting 3. Social Media Plan: Basic Guide by thefreshpeel 4. Tools and Methods of Social Media by deanmeyersnet 5. Social Media Process v.

Social Media 28

Social Media Education Media Budget Programs 28

Industrial Marketing Today

MAY 3, 2010

You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers. Make a plan: Even before you start writing content and posting, you need to have a clear set of goals.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Not every action or behavior needs to be tracked and measured. Determine in advance who will be responsible for measuring and who will decide on what fine-tuning actions need to be taken.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 6, 2010

He explains it very well by saying, “Thus, for every feature about my company, the product that we use, the equipment that we operate or the process that we follow when completing work, I must transition the featured aspect into a believable benefit to the customer. According to Brad, the most important piece of the puzzle is the transition.

Features 60

Features Web 2.0 Planning Work Management 60

Convince & Convert

JULY 26, 2010

Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc.,

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 22, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Industrial Marketing Today

MAY 21, 2010

You do a great job of showcasing your experts at Emerson Process Experts. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process. However, they may not be good at articulating those benefits and features. Be a ruthless editor – business owners and product developers are passionate about their offerings.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60