Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Drip campaigns.

Email Marketing 130

Email Marketing Automation Tools Planning 130

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Why we care. Get MarTech!

Budget Programs 117

Budget Programs Marketing Report Marketing Management Marketing Budget 117

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Litmus

APRIL 17, 2024

Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. Gamify your emails with Scratch-Offs You asked and we listened. You’re not alone in this journey towards perfectly personalized experiences.

Click Rate 91

Click Rate Display Email Campaigns Validation 91

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Why we care.

Advertising Agencies 110

Advertising Agencies Planning Mobile Advertising Budget Programs 110

Martech

FEBRUARY 22, 2024

Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Why we care.

Marketing Automation Services 114

Marketing Automation Services Paid Search Agency Marketing Management Tools 114

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The intention is to drive more value for marketers from the combined data assets of TransUnion and Neustar, the identity resolution vendor it acquired at the end of 2021. Why we care. In your inbox.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Demographics Customer Surveys 110

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. More than 4.37

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., personalizing emails or SMS) and internal challenges (e.g.,

Peer-to-peer 113

Peer-to-peer Paid Search Agency SMS Gartner 113

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Other findings. In your inbox.

Marketing AI 121

Marketing AI Media Paid Search Agency Privacy 121

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. It’s perfect. Firmographic data.

Email Marketing 133

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 133

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices.

Email Marketing 104

Email Marketing Google CAN-SPAM Validation 104

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong.

Marketing & Strategy 115

Marketing & Strategy Opt-out CAN-SPAM Work Management 115

Sword and the Script | B2B

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. When asked, “What is the most common reason you choose to unsubscribe from a brand’s emails?”

Customer Surveys 75

Customer Surveys Email Marketing Planning Act-On 75

Martech

FEBRUARY 8, 2024

Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA) , the rise of generative AI , and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. Data has fueled digital marketing for many years. The strategic use of GA4 is crucial in this process.

Allocation 115

Allocation Marketing Analytics Tools Work Management Privacy 115

Martech

APRIL 5, 2024

Why we care. Dig deeper: Why we care about retail media networks Data. Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase Media Solutions, in a release. Business email address Subscribe Processing.

Advertising Agencies 113

Advertising Agencies Media Verticals Paid Search Agency 113

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. ” Why we care.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Conversion Ads 115

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

Marketing AI 128

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 128

Martech

APRIL 23, 2024

Marketers understand that not all of their relationships are perfect. However, your vendor could begin tailoring their solutions to a smaller market. Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Vendors 104

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Marketing AI 110

Marketing AI Content Marketing Enterprise Management Planning 110

Martech

JULY 21, 2023

While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. Why we care. Marketing-related sectors.

Marketing AI 98

Marketing AI Marketing Leads Advertising Agencies Generation 98

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. Why we care. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. AI capabilities.

SMS 110

SMS Marketing Automation Services Forecasting User-Generated Content 110

Martech

NOVEMBER 9, 2023

If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. Why we care. AI or else.

Marketing AI 121

Marketing AI Work Management Planning Paid Search Agency 121

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Why we care. Dig deeper: How to accelerate your marketing career using generative AI now Availability. . The main capabilities. Get MarTech!

Enterprise Management 115

Enterprise Management Work Management Marketing Management Google 115

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. Inflation is persisting and, with a current annual rate of 3.7%, it remains a big concern for consumers. consumers will increase their holiday spending this year.

Gartner 121

Gartner Marketing Report Planning Paid Search Agency 121

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Quality email lists are essential for successful campaigns. Trust us on this one.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

FEBRUARY 23, 2024

But what does this have to do with email marketing? But what does this have to do with email marketing? Google and Yahoo established new restrictions for bulk email senders effective Feb. The new restrictions from Google and Yahoo should not be a critical issue for experienced email marketers.

Email Marketing 113

Email Marketing CAN-SPAM Work Management Advertising Agencies 113

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Martech

NOVEMBER 1, 2023

Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. Why we care. consumers shows the high stakes that small businesses are playing for at this time of year. Get MarTech!

Small Business Marketing 122

Small Business Marketing Buy SMB eCommerce 122

Martech

FEBRUARY 1, 2024

Why we care. Consumers are also more aware and protective of their online privacy. This new tool gives digital marketers the ability to compare ad partners on the basis of compliance. This added confidence is likely to help grow the ad business, and maybe even contribute to building more trust with consumers down the road.

Privacy 117

Privacy Tools Advertising Agencies Vendors 117

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Martech

FEBRUARY 9, 2024

For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space? Benefits for brands and marketers Engaging with micro-communities offers brands and marketers significant benefits beyond the social connections that come from the environment.

Communities 119

Communities Top of Funnel Word of Mouth Enterprise Management 119