what-is-a-webinar Marketing Related Topics 
Marketing Insider Group
MAY 3, 2023
It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.
SendX
FEBRUARY 11, 2021
That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.
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Marketing Insider Group
OCTOBER 20, 2020
moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?
LeadSquared
APRIL 3, 2017
Fellow marketers ask me this all the time. And that tells me that webinars are not being used as much as they should be. Of course, webinar as a marketing tool may not be relevant for all types of businesses, but it’s definitely an option for most. So what is a webinar?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.
The Point
MARCH 22, 2024
Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Don’t tell people what they already know. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. Enter Artificial Intelligence (AI).
Marketing Insider Group
FEBRUARY 6, 2023
As marketers we know the importance of planning, executing, and measuring the results of campaigns. He was always thinking, and visualizing several plays AFTER what was unfolding on the ice, while others reacted in real-time to it. We are in the era of digital-first marketing.
Speaker: Dawn Colossi, CMO, FocusVision
A shift is occurring for B2B Marketers. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. But as a B2B Marketer, what does engagement mean? Come join us for what’s going to be a high impact session!
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. But doing it effectively to optimize results is also the top challenge marketers face. You’ll learn….
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved. How to secure organizational buy-in (and cooperation!).
Speaker: Susan Spencer, Principal of Spencer Communications
The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals. Don’t miss this must-attend session.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
You’ve got a solid brand strategy… so now what? You can even name the organization’s values. December 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT
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