Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. Currently, the AI market is approaching $200 billion in 2023, and estimates say that it will be nearing $2 trillion by 2030! So, which AI content writing tools are worth checking out for your marketing?

Marketing AI 190

Marketing AI Budget Programs Tools Copywriting 190

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. . Quick Takeaways.

Storytelling 332

Storytelling Video Marketing Product Tips 332

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Accounting Software. Email Marketing Software.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

SendX

MARCH 16, 2021

For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. Did you ever try to utilize infographics in an email marketing newsletter before? Or when you see so many illustrations with visual contents like images & videos, isn’t it even better? Am I right?

Email Marketing 296

Email Marketing Planning Practices Best Practices 296

Top Rank Marketing

APRIL 18, 2024

The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Content planning Treat your podcast as you would any content marketing endeavor — with plenty of research and your audience firmly in mind.

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104

Webbiquity

NOVEMBER 19, 2019

You come here for the latest trends and critical insights for B2B digital marketing. You also need marketing technology (martech) tools. Software that speeds up common tasks, and enables you to do the uncommon. Software that speeds up common tasks, and enables you to do the uncommon. Video Editing.

Tools 236

Tools Amazon Paid Search Agency Small Business Marketing 236

Sprout Social

FEBRUARY 4, 2021

Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. As it stands, about 85% of businesses are using video in their marketing strategy. And a big part of that is because of the increased access and affordability of video editing tools.

Video Marketing 126

Video Marketing Tools Planning Paid Search Agency 126

Webbiquity

NOVEMBER 22, 2022

It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Email Marketing Software. Ad Intelligence.

Marketing Management 148

Marketing Management Software Marketing Analytics Tools Business 148

Webbiquity

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Become a better writer.

Social Media 306

Social Media Work Management Marketing Management Media 306

Webbiquity

NOVEMBER 12, 2018

With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help, from ideation and research through production, promotion, and analytics. But what about documenting your content marketing technology strategy?

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Vidyard

SEPTEMBER 23, 2021

You want to start making videos. Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. Each video creator is different, and they have different video equipment needs. Always buy your video equipment with your end goal in mind. Example Video Production Teams 2.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

Biznology

SEPTEMBER 6, 2017

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

NOVEMBER 4, 2020

It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. This still happens, but nowadays, such a large share of B2B business is conducted via online video. Video cost components. Time and talent writing, visualizing, and editing the story.

Budget Programs 151

Budget Programs Video Marketing Content B2B Sales 151

Hubspot

APRIL 20, 2016

Not sure if video marketing is worth your time? Here's an eye-opening statistic for you: According to Aberdeen , businesses that use video grow revenue 49% faster year-over-year than businesses that don't. Here's a SlideShare presentation with more stats that illustrate the importance of video. Still not convinced?

Software 28

Software Video Marketing Best Practices Wiki 28

Biznology

MARCH 3, 2022

A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for. Conversational Video.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Marketing Insider Group

NOVEMBER 18, 2019

Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” HR can’t market like you do. That’s why your marketing team should make it your business to sell your employees on your company’s strengths. That’s exactly what we do in marketing, right?

Business 216

Business Lead Ranking Guidelines Paid Search Agency 216

FMG Suite

APRIL 25, 2024

Video is always a hot topic in marketing. And when there are more than 244 million digital video viewers in the U.S. Better yet, video adds a sense of quality and personality to a site—it’s the next best thing to a one-on-one meeting. But that’s not what makes a great video. Actually, it doesn’t have to be.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

FMG Suite

APRIL 25, 2024

Video is always a hot topic in marketing. And when there are more than 244 million digital video viewers in the U.S. Better yet, video adds a sense of quality and personality to a site—it’s the next best thing to a one-on-one meeting. But that’s not what makes a great video. Actually, it doesn’t have to be.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

Navigate the Channel

MAY 22, 2023

It may feel as though your marketing options are ever-expanding, which forces you to know and evaluate every new social platform and digital option available to see if it fits with your marketing goals, specifically if it reaches your customer or prospects well. To ensure success, be about something.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Reusable marketing assets. Because video is often the most efficient way to deliver information, many of these assets will be videos.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: How to market myself on TikTok. Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. I am trained with MarTech content. Here’s something somebody asked me!

Campaigns 96

Campaigns Top of Funnel Best Practices Marketing AI 96

Biznology

FEBRUARY 17, 2021

The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. Shipping and supply chain management is often managed by AI software. Many of these software products are so costly that only 35% of businesses have invested $1 million or less.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Optinmonster

AUGUST 2, 2023

Video marketing has undeniably been a dominant force over the past decade. Every year since 2015, Wyzowl has revealed its annual video marketing report. Now in its ninth edition, the study garnered responses from 528 participants, comprising both professional marketers and consumers.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats!

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Top Rank Marketing

AUGUST 11, 2023

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B. Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Scoop.it

MARCH 7, 2023

There are many types of content that marketers, creatives, and business owners should invest in nowadays to build their competitive advantage. While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well. Not a problem.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Sprout Social

JUNE 2, 2022

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Knowing how to edit a TikTok video is key to finding success on the platform. Filming & editing videos. Published on.

Video Marketing 130

Video Marketing Tips Viral Marketing Custom Publishing 130

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for?

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Work Management 83

Work Management Digital Asset Management Enterprise Management Marketing Management 83

SmartBug Media

MAY 6, 2021

In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. In fact, if you consider content marketing as the cornerstone to reaching your marketing and business goals, you should be including video in your overall content strategy. The best part?

Video Marketing 132

Video Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 132

Contently

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. The point is: You’ll learn a lot.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

illumin

APRIL 2, 2024

The web-based platform known for its accessible features and easy-to-use design tools is bringing award-winning software producer Affinity under its helm. This positions Canva as a key competitor in the market – poised and ready to take on Adobe (the reigning champion of design software). The catch for Canva’s success?

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Hubspot

MAY 18, 2020

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn't all that shocking. Today, video is dominating the internet -- especially on social media.

Video Marketing 100

Video Marketing Budget Programs Paid Search Agency Opt-out 100

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95