Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Register for this webcast registration is closed. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Sharpspring

APRIL 29, 2020

If you’re in the business of marketing, you understand the importance of creating great content. Instagram might be a great place to share photos of the massive ice cream sundae that you had during the weekend, but unless it pertains to your business, industry, or marketing strategy, it may not be the best type of content for LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

KoMarketing Associates

DECEMBER 15, 2016

Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. For some marketers, the sun has set and darkness has fallen upon them before they even leave the office. Rain Design mStand.

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. For some marketers, the sun has set and darkness has fallen upon them before they even leave the office. Rain Design mStand.

Product 120

Product Planning Work Management Marketing Management 120

Content4Demand

JUNE 9, 2020

While uncertainty and volatility ty pically lead to inaction, B2B marketing and sales professionals have really stepped up their game, focusing first and foremost on connecting with their clients, partners and peers. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

The Effective Marketer

SEPTEMBER 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? I sure do, especially when it comes to marketing. That’s why I think their new webcast series has great promise.

Training 100

Training Planning Work Management Marketing Management 100

Conductor

APRIL 15, 2020

Marketing teams, including Conductor’s team, face new challenges as once successful B2B marketing strategies have fallen flat as the situation has unfolded. Because putting customers first is in our DNA, we wanted to share how we went about adapting our marketing strategies to make up for lost leads. . Search and You Will Find.

B2B Marketing 64

B2B Marketing Enterprise Management Planning B2B 64

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But lately, Ive watched some really bad webinars and webcasts. Where do webinars/webcasts fit into lead generation?

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Savanta

MARCH 27, 2011

With this philosophy in mind we’ve partnered with B2B Marketing Magazine to compile a series of benchmarking reports. Reports which explore different marketing activities and give an insight into questions that we’d all love to know. Ten years ago Trade Shows, Direct Mail and Print would have topped the list.

SEO 120

SEO Allocation Webcast Peer-to-peer 120

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. How are marketers re-balancing to face these challenges?

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

markempa

NOVEMBER 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead? Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Digital B2B Marketing

JULY 11, 2013

When the success of your business is less important than the success of your marketing, something is seriously wrong. Yet this is exactly how most B2B marketers approach lead generation today! Instead you care about the number of marketing sourced leads. Increased booth traffic at trade shows. This is crazy folks!

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. For example, you might highlight three different industries with similar pain points to stretch your campaign across your target markets.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Customer Experience Matrix

OCTOBER 26, 2009

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Here goes.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

The Effective Marketer

AUGUST 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? No need to raise your hand, we all have been there. It all boils down to: 1. Rehearse 5.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Well meaning marketers can ruin their lead generation results by rushing an unqualified list of tradeshow attendees to their sales team.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

markempa

MAY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. On June 6th, I’m doing a webcast on a multimodal approach to lead nurturing as part of ON24s Wednesday Webcast with Experts Series.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Chris Koch

JANUARY 15, 2010

We needed to hear from marketers who were out there day-to-day listening to CIOs’ problems and aspirations. Back then what marketers had to say was all about their offerings. Marketers and salespeople didn’t have to do much coaxing to get CIOs to buy, so why get complicated? But mostly we were. And why not? And why not?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A study by John Coe and the Sales & Marketing Institute showed, “70.8% My experience has been been around 45%. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All Marketers Are Liars ??? All Marketers Are Liars !!! Et vous, quen pensez-vous? Seth Godin en live, rien que pour vous. Cest pas beau, çà

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

APRIL 5, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He explained that his company had invested "big dollars" to install a new marketing automation software system. It just doesnt happen.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When I see the challenge that marketers face when it comes to getting their budgets approved, I wonder why it has to be so hard?

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Content4Demand

DECEMBER 12, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. The B2B Marketing Exchange team has narrowed down more than 100 submissions to present you with nine finalists who’ve set a high bar for innovative and cutting-edge campaigns this year.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

markempa

MAY 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing Generation B2B Thought Leadership 120

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In the show, you’ll hear from thought leading experts on a variety of marketing and lead generation topics.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Anything Goes Marketing

OCTOBER 8, 2007

If I compare my exercise achievements to " closed loop marketing ," I get half-way as I am able to track if I've lost weight on my scale but I don't know what exactly contributed to this weight loss. This post is not meant to define or re-define the term "closed loop marketing". Closed loop marketing seems easy eh?

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. We were in a big meeting discussing some marketing initiative or other, a. Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120