Vision Edge Marketing

MARCH 12, 2024

A well-crafted customer-centric growth strategy is the compass that guides us to profitable, sustainable growth. One proven process to improve customer-centricity and other strategies that has gained prominence is the “Measure, Test, Measure” framework. This, in turn, results in both top and bottom-line benefits.

Training 242

Training Work Management Paid Search Agency Analytics 242

Contently

DECEMBER 18, 2018

Marketers have to keep an eye on both the past and the present. Marketing–and content marketing especially–is a delicate balance between planning for the future, staying nimble to respond in real time, and analyzing past performance metrics to inform continuous optimization. I know I’m not alone.

Campaigns 112

Campaigns Content Budget Programs Planning 112

Marketing Insider Group

APRIL 17, 2016

You know “Content Marketing” is a huge buzzword in our industry today. But what does it really mean for your business and marketing strategy? We’ve moved beyond asking what content marketing is and why we should do it.

Content Marketing 100

Content Marketing Content Marketing & Strategy Marketing 100

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

MKT1

APRIL 6, 2023

Marketing at a B2B company with a self-serve motion compared to a sales-led motion is a different job–almost as different as B2C and B2B. Given this, y our marketing strategy, tactics, and team need to be 100% aligned with your GTM motion. You have more SDRs than marketers with a predominantly self-serve motion.

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing & Strategy Marketing Strategy Lead Ranking 105

Contently

OCTOBER 15, 2018

Even after marketers have addressed those operational challenges, they still need to be able to tell a great story that moves the needle for their business. As Contently’s VP of product, I’m always thinking about ways we can empower marketers to succeed at their jobs. Editorial workshops. Content requests.

Product 88

Product Content Paid Search Agency Work Management 88

Marketing Insider Group

OCTOBER 21, 2019

Your marketing strategy is one of them. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content.

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. They should be strategic assets, a vital and consistent part of your overall business strategy. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024.

Digital Experience Platform 119

Digital Experience Platform Marketing & Strategy Business CMO 119

Vision Edge Marketing

DECEMBER 5, 2023

According to McKinsey , “… ecosystem building is a critical pathway to build growth and resilience , with close to 50 percent of resilience leaders pursuing ecosystem strategies.” Whether a small puzzle or one comprised of thousands of pieces, we can follow the strategies for solving a jigsaw puzzle to create the ecosystem map.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Valasys

FEBRUARY 13, 2024

Your mission is crystal clear: to boost revenue, expand your market footprint, and cultivate enduring relationships with your clients. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? Why do you need B2B Growth Marketing?

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

SmartBug Media

APRIL 18, 2024

And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.® SmartBug is the destination for HubSpot expertise, strategy, and implementation, with a team of certified HubSpot trainers to support you. HubSpot Workshops Just starting out? ® (At least, you should!)

Training 64

Training Hubspot CMS Development Work Management 64

Vision Edge Marketing

JANUARY 24, 2023

What’s your growth strategy in light of the anticipated economic and geopolitical environment? Is it fully aligned with your strategy and your business goals? Growth-oriented leaders have a documented growth plan that is fully aligned with their growth strategy. Stay competitive in a constantly changing market.

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Marketing Insider Group

SEPTEMBER 15, 2020

What is phygital marketing? And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Nope, it’s not a typo.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Webbiquity

FEBRUARY 15, 2022

In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” ” Insufficient go-to-market (GTM) expertise has a crippling effect on growth. They are different.

Demand Generation Agencies 297

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 297

ClearVoice

JANUARY 29, 2024

It takes more than creating engaging content and implementing the best SEO tactics to win at content marketing. You need seamless internal communication to develop a high-performing content marketing strategy and boost your chances of success.

Effectiveness 52

Effectiveness Marketing & Strategy Account Based Marketing Content 52

Stevens & Tate

DECEMBER 4, 2023

In a world dominated by digital marketing, it’s easy to overlook non-digital strategies. Non-Digital Marketing That Creates Direct Interaction: Handwritten Thank You Notes: These days most communication is digital, receiving a handwritten note can be a delightful surprise.

Advertising Agencies 92

Advertising Agencies Guerilla Marketing Merchandising Branding 92

Content4Demand

FEBRUARY 7, 2020

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. 24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. The conference saw 29% YOY growth and a 4.5-

Case Study 54

Case Study Case Studies Studies Work Management 54

Outbrain

APRIL 14, 2020

And while it can be extremely hard to consider our marketing strategies during a time like this, we know deep down that now is not the time to give up on ourselves, our brands, or, most importantly, our consumers. Session 2: Wednesday, May 6 with Emanuel Cinca @ Stacked Marketer. We’re facing truly unprecedented times.

Advertisements 26

Advertisements Advertising Webinar Metrics Marketing & Strategy 26

Litmus

JUNE 7, 2019

One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry. One of the best ways to learn from experts, though, is during a Litmus Live workshop. And they cover a range of topics, from design and development to email marketing strategy and professional development.

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

Sana Commerce

FEBRUARY 6, 2024

Email marketing is far from dead. Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns. Keep your customers engaged by automating email triggers and marketing activities like order confirmations, targeted promotional campaigns, or pop-up forms on your web store.

Loyalty 52

Loyalty Marketing & Strategy Marketing Strategy Ideal Customer Profiles 52

Vision Edge Marketing

NOVEMBER 16, 2021

If you don’t have customer-centric score that includes the flow of your messaging, with messages that are compelling, and that resonates with your target market and customer base, you’ll end up with the opposite of very good music. Less friction in the customer buying journey and more alignment between the Marketing and Sales processes.

Work Management 234

Work Management Bandwidth Marketing Management Paid Search Agency 234

Marketing Insider Group

FEBRUARY 14, 2023

Oldies are still goodies… Strategies like retargeting and being straightforward still prove effective! Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics. But, if your target market mostly uses a desktop, you need to make sure not to exceed 50 characters. We understand.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. Reach out to schedule a FREE Growth Blocker Workshop to get started!

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients. Download now! Why ask this?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

chiefmartech

FEBRUARY 5, 2018

.” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology. How to Achieve an Agile Marketing Advantage.

Paid Search Agency 61

Paid Search Agency Planning Work Management Marketing Automation Services 61

Heinz Marketing

OCTOBER 16, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. This event had over four hundred attendees made up of marketing professionals across several different B2B industries.

Webinar Metrics 141

Webinar Metrics Planning Top of Funnel Marketing & Strategy 141

Marketing Insider Group

FEBRUARY 5, 2024

As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. Content marketing with a customer-centric focus.

Paid Content 126

Paid Content Lead Ranking Lead Scoring Marketing & Strategy 126

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. CHEQ is the vendor I didn’t know I needed.

Marketing AI 113

Marketing AI Work Management Marketing Management Vendors 113

Integrated B2B

APRIL 12, 2018

I’ve run plenty of B2B branding workshops over the years. Big Ideas come out of them, whether they’re team-building or educational exercises for corporate marketing departments or brand creation/makeover projects of all sizes – but it’s all about picking the winners. Energizing ideas. 2 – we try harder”? Powerful story.

Branding 40

Branding Brand Identity Storytelling B2B Marketing 40

Integrated B2B

APRIL 12, 2018

I’ve run plenty of B2B branding workshops over the years. Big Ideas come out of them, whether they’re team-building or educational exercises for corporate marketing departments or brand creation/makeover projects of all sizes – but it’s all about picking the winners. Energizing ideas. 2 – we try harder”? Powerful story.

Branding 40

Branding Brand Identity Storytelling B2B Marketing 40

ClearVoice

DECEMBER 21, 2020

If you think of digital content as being integral to supporting digital experiences and marketing strategies, you would not be wrong. In a virtual workshop titled Getting Started With Service Design , offered by Think Company , products and services are defined as follows: Products : Products are tangible; you interact with them.

Work Management 80

Work Management Marketing Management Design Service 80

Valasys

NOVEMBER 28, 2023

As of 2021, the Metaverse, a rapidly expanding digital universe, has not only captivated global attention but has also become a pivotal focus for businesses, with the market valued at $50.54 This article delves into Metaverse marketing strategies, a key area of focus within metaverse consulting.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Storytelling Loyalty 40

Marketing Insider Group

SEPTEMBER 25, 2019

If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. You probably feel like the sooner your agency acts with marketing tactics like emails , blogs, and content offers, the sooner the marketing ROI will roll in. You’re eagerly anticipating the return on this new investment.

Paid Search Agency 269

Paid Search Agency Advertising Agencies Branding Brand Identity 269