WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. practices, blogs and more.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. No highly targeted Google ads based on the search terms you've entered." No flashing whack-a-mole banners. We need a lot more crazy people."

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. What's the best method for approaching social media marketing? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JANUARY 18, 2008

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

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Linkbait Social Media Ning PageRank 20

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight."

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

DECEMBER 17, 2009

Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land What’s the magic formula for SEO success?

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

OCTOBER 19, 2009

How do you determine who your competitors really are for top search engine position? What can SEO professionals learn from traditional marketers? Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far).

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

JUNE 30, 2009

Looking for the best career search websites? Specialty search engines? Resources to improve your Internet marketing skills? 10 Rules for Setting Your Internet Marketing Budget by Conversation Marketing In yet another of his many remarkable posts, Ian Lurie provides practical responses to the "It costs WHAT?!"

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JANUARY 15, 2007

Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time.

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Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

AUGUST 17, 2009

What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results?

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

NOVEMBER 10, 2009

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. Is The Hype Over Google AdWords Quality Score Justified?

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

SEPTEMBER 28, 2009

Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. And after the thousands of articles and blog posts written about search engine optimization , SEO is no longer the black art it once was. pageid=126.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007.

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Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

OCTOBER 7, 2009

What common mistakes made by AdWords marketers should you avoid in order to optimize your results? 5 Common AdWords Myths Absolutely Destroyed by Search Engine Journal Brian Carter demolishes five common misconceptions about AdWords, explaining the real story in detail. What are some AdWords myths you shouldn't believe?

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

NOVEMBER 3, 2009

It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites. Here are four complementary techniques: 1) Use the words your prospects use.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

FEBRUARY 27, 2009

Featuring local social media experts, the session will provide an overview of social networking sites, search engine optimization and emerging new media to watch for as well as discuss what’s working, what’s not and what’s here to stay within the social media universe. The program will run from 8 a.m. About the Panelists Beth Fischer.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

NOVEMBER 16, 2009

What key trends in search should you be aware of, and how can you adapt to them? Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. How do you create a 301 redirect?

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year. What factors should be taken into account when developing a new AdWords campaign?

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

JULY 14, 2008

The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

APRIL 14, 2009

How can you view your website the way search engines see it? How can you use free Google tools to benchmark your search marketing performance against your competition? Which URL shorteners work best? Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

MARCH 30, 2009

And what does the future of search hold—according to Google? As It Turns Out, Content Is King by Court's Internet Marketing School Correcting an earlier post entitled "Content Has Never Been The King," the author notes that "If your site doesn’t have quality content, a Google search engineer can crush it with a simple push of a button.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

NOVEMBER 23, 2009

Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. Mixxr This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously. Tags: Cool Web Marketing Tools.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

APRIL 7, 2009

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings. Tags: Web Marketing.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

SEPTEMBER 8, 2009

The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. Guarantees.

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Consulting SEO Adwords Tagging 20

WebMarketCentral

JANUARY 26, 2009

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Or tools to help evaluate your competitors' online marketing strategies? Looking for an easy-to-use backlink checking tool (or two) for SEO?

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PageRank SEO Tools Best Practices 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Tags: Web Marketing.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

FEBRUARY 20, 2009

Writing from the fall 2008 SMX East conference, Virginia Nussey relays the advice of several search experts—including Christine Churchill , Ariel Bardin and Marty Weintraub —on the next steps to take beyond basic keyword research.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

MARCH 2, 2009

Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. His deck actually covers the organic search marketinging basics—keywords, content and links.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

AUGUST 24, 2009

Search engine rap (oxymoronic, but true). Stupid marketing copy mistakes by iMedia Connection Christopher Richards provides an amusing tour of common mistakes made when ad copy strays, under categories such as "sloppy copy" and "beyond clich é." Search Engine Rap Battle Geeks + alcohol + rap = something you just have to see.

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

MARCH 23, 2009

Any type of marketing copywriting is a blend of art and science. Seven Building Blocks of a Destination Website: #6 Voice by Search Engine Guide The prolofic Stoney deGeyter explains how voice gives your website a unique personality, the different types of voice and examples of each: humorous, thoughtful, down-to-earth and others.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? Site Redesign: 4 Vital SEO Tips for Web Designers by Search Engine Watch Noting that, "Many times when companies consider a site redesign.their rationale may be that they need better 'marketing fluff'.Rarely

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

NOVEMBER 3, 2008

How does Google view search quality, from the inside? When, Why and How to Construct a Meta Description Tag by Search Engine Guide The ubiquitous Stoney deGeyter delves into the details behind the meta description tag, demonstrating how its value lies more in generating higher click-through rates than purely SEO.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

NOVEMBER 26, 2008

Aaron Goldman over at MediaPost just posted his 10 Reasons Search Marketers Should Be Thankful. Search may not be recession-proof -links to a post Aaron wrote about a month ago where he provides research demonstrating how and why search marketing will remain strong through this downturn.

Paid Search Agency 20

Paid Search Agency Search Engine Marketing Marketing Analytics Tools Tagging 20

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. by Search Engine Journal The ubiquitous Ann Smarty explores the relative SEO value of.com top level domains (TLDs) vs.net,edu,org etc.

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

JULY 28, 2008

SEO Best Practices: Essential To Do's for A New Website by Search Engine People Dev Basu outlines five areas that form a foundation for SEO efforts, including proper internal linking, sitemaps and developing a blog. This was actually from December 2007, but I overlooked it last January. In addition to the obvious (e.g.,

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20