Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. But how exactly does fresh content impact your SEO ?

SEO 235

SEO Marketing Agencies 2 Lead Ranking Lead Scoring 235

ClickDimensions

OCTOBER 24, 2023

Data hygiene is the practice of keeping your data clean, accurate, and up-to-date, and is essential for successful marketing campaigns. According to a survey by Forbes Insights, 88% of marketers say collecting and analyzing data is integral to their success. Page Contents Toggle What is Data Hygiene?

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today.

Top of Funnel 107

Top of Funnel Work Management Verticals Marketing Management 107

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. In any case, bouncing emails are bad, and a high bounce rate is seen as an indicator that you’re trying to send spam to a large, outdated, possibly dodgy list.

Deliverability 282

Deliverability CAN-SPAM Opt-in Opt-out 282

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

Navigate the Channel

NOVEMBER 6, 2023

Digital marketing has come a long way over the last few years. While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges. Enhance website engagement by offering valuable content and interactive elements.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Zoominfo

OCTOBER 3, 2022

Fake accounts are against LinkedIn policy, and the company has dramatically increased the number of fake accounts it removes before anyone even reports them. But there are also serious business implications for fake, unverified, or even outdated online profiles — one of the core tradeoffs of the social media era.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Blue Flame Thinking

JULY 19, 2023

As a digital marketing agency, we’ve built hundreds of websites. It also includes a thoughtful plan that outlines the way forward for content, design, and user experience. Content needs appropriate SEO and accessibility measures to be searched and read. To maintain search ranks, reroute outdated URLs to more recent ones.

Marketing Websites 88

Marketing Websites Marketing Agencies 1 Sample Guidelines 88

chiefmartech

MAY 3, 2022

I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Just as every other aspect of marketing and martech is evolving, so too should the martech landscape.

Search Marketing 145

Search Marketing Paid Search Agency Vendors Marketing Report 145

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why?

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Ranking Lead Scoring B2B 121

Search Engine Journal

JULY 22, 2020

Removing old content can do wonders for your SEO. Learn how to weed out outdated content in this guide to content pruning. The post Why & How Content Pruning Helps Your SEO via @Manish_Analyst appeared first on Search Engine Journal.

SEO 136

SEO Content Content Marketing Marketing 136

Heinz Marketing

APRIL 3, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Unfortunately, it sounds like this is our new normal for a few more weeks or more, so it may be a good time to pivot your marketing focus to refine your current programs and to tackle those housekeeping items you’ve been putting off.

Lead Scoring 107

Lead Scoring Lead Ranking Top of Funnel Marketing Funnels 107

Trade Press Services Newsletter

MARCH 2, 2023

The same approach to spring cleaning your home also works for your marketing efforts. Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. Email marketing is the go-to channel for many B2B marketers.

B2B 130

B2B CAN-SPAM Press Click Rate 130

ClearVoice

FEBRUARY 28, 2023

Wondering if your old content needs a little content pruning? If your brand has created content for a while, there’s a good chance some of it is already outdated. In this guide, we show you what content pruning is all about and why you need it. What is content pruning in SEO?

Content 52

Content Ad Frequency Case Studies Paid Search Agency 52

Webbiquity

MAY 11, 2021

How large is the B2B market? Do you understand your target market? Conduct a Content Audit. For example, is your website content still valuable and on-target for your prospects and current clients? Make a list of every piece of marketing content you’ve created. Who are they? Where are you wasting money?

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

ClearVoice

SEPTEMBER 22, 2023

The modern audience reacts differently to legal content. Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. There are several ways to make your content interactive.

Rules 91

Rules Storytelling Content Distribution 91

Biznology

NOVEMBER 12, 2020

It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. That’s true for content marketing, as well. Why Content Audits are Critical. Google and the other search engines seek to give their users relevant, up-to-date content.

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

Atomic Reach

FEBRUARY 23, 2023

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect: Four Steps to Action In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results. For all content, 17.3 For all content, 17.3

ROI 59

ROI Effectiveness Advertising Benchmark Case Studies 59

Heinz Marketing

JULY 21, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Content is king,” as said by tech royalty himself, Bill Gates. To us modern marketers, no statement is more true. Consider your content as your customer magnet. Consider your content as your customer magnet. What is a content audit?

Top of Funnel 108

Top of Funnel Content Opt-out Opt-in 108

ClearVoice

APRIL 9, 2024

What is a Content Refresh? In short, a content refresh is exactly what it sounds like. It is the stage of your content audit immediately following the stage where you’ve identified which content needs to be updated. The recommended frequency also depends on the scale of your website.

Content 52

Content Ad Frequency Paid Search Agency Case Studies 52

Martech

JUNE 14, 2023

Removing old/expired data : Automatically removes or archives irrelevant or outdated data, keeping the database current and manageable. Purging unsubscribes : Automatically removes contacts who have unsubscribed, respecting user preferences and optimizing resource use. Are you getting the most from your stack?

Automation 87

Automation Organization Marketing Automation Services B2B 87

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Quick Takeaways.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

DAGMAR Marketing

JANUARY 22, 2024

If all that gets removed, you can bet your rankings will too. 3 – Changing the Content Internal Linking This is more important than you think! A strategic internal linking structure helps search engines understand the organization of the content on your website. In SEO, (quality) content is king!

SEO 52

SEO Marketing Websites Lead Ranking Lead Scoring 52

Seismic

OCTOBER 10, 2022

In the process, they often rely on content and collateral that may be outdated or no longer accurate. Old branding reflects poorly on the organization, and outdated product information confuses buyers. Even worse, sellers often waste time looking for content and attempting to tailor old materials to current needs.

Tips 52

Tips Content Work Management Touchpoints 52

RebelMouse

OCTOBER 5, 2023

Artificial intelligence (AI) has revolutionized content creation by helping individuals and businesses meet readers' demands to create high-quality and related content recommendations. Related content is information relevant to specific topics or user interests.

Marketing AI 109

Marketing AI Content Work Management Loyalty 109

Vision6

SEPTEMBER 13, 2023

This type of formatting is often used in unsolicited, deceptive, or phishing content. This is a common tactic used by spammers to hide the content of their email, hence why most email clients will flag most image-heavy emails. That is why it’s crucial to regularly clear your email address list and remove inactive or outdated addresses.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. This blog will explore the symbiotic relationship between email marketing and email list segmentation.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Smarte

NOVEMBER 10, 2021

A Conclusive GDPR Checklist: What Marketers Need to Know. In this era of marketing, data is always at the core of everything, and data is available in plenty. All of this data can be used for targeted marketing practices. Marketers need to work harder to access personal data and use it. How does GPPR affect marketers?

Work Management 98

Work Management Opt-out Marketing Management Opt-in 98

Litmus

JUNE 8, 2021

What this might mean for email marketers. This brings to mind the European Union’s General Data Protection Regulation (GDPR) which gives people the right to remove their personal data, therefore anonymizing it to marketers. Many marketers have already considered the open rate a vanity metric, but we disagree. Accenture).

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Parse.ly

JULY 12, 2022

Almost half of content marketers don’t know how their content is performing, according to our latest research. This tells us three things: Content is published and then promptly forgotten. Content strategy is not being fueled by data-driven decisions. . Web copy with outdated or inaccurate information.

Analysis 52

Analysis Content Marketing Management Analytics 52

Binary Demand

JULY 26, 2023

Especially, a B2B demand generation company , which aims to enhance its understanding of other businesses, make informed decisions, identify new business opportunities, and support its marketing and sales teams. Its main purpose is to act as a catalyst for marketing initiatives and novel sales strategies.

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Sounds like a marketer’s dream, right? For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

SEPTEMBER 7, 2022

With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. Many things influence this metric, but at the top of the list is the content you send and who you send it to. Successful email marketers stay on top of their email hygiene and validate their databases regularly.

Deliverability 110

Deliverability CAN-SPAM Validation API 110