Envy

MAY 2, 2019

Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market. Keyword research.

Top of Funnel 106

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 106

Stevens & Tate

DECEMBER 16, 2022

One area in which AI is currently upheaving the status quo is in the online marketing world. The emergence of AI marketing over the past few years is already changing the way businesses market their brands — and for the better. However, the introduction of marketing AI has changed the way Google is able to rank content.

Marketing AI 114

Marketing AI SEO Effectiveness Planning 114

seo.co

JANUARY 1, 2023

Guest blogging is a tried and true way to not only market your business, but also to create backlinks for improved SEO. Remember, podcasters, like business owners and marketers, also need to create regular fresh content. If they find out you’ve been promoting them, they might do the same for you. Use Wikipedia.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Content Standard

OCTOBER 2, 2015

As marketers, we want to engage in content amplification and deliver our content to the highest percentage of our target audience as possible. And, with a smart content strategy, we don’t find them through interruption and painfully obvious promotion. Marketers have discovered creative ways to reach extended audiences.

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Animalz blog

MARCH 21, 2024

When most content marketers think of a blog, they imagine a reverse chronological feed of posts. This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content. As a result, the default behavior of many content marketers is inefficient at best and wasteful at worst.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Digital Marketing World Forum

NOVEMBER 18, 2019

In the UK private label market share is already at 45% and in some categories as high as 60%. Those who were responsible for promoting our products are now our competitors, promoting their own products. On the other hand Amazon are promoting their own white label brand called Mama Bear.

Amazon 48

Amazon Paid Search Agency eCommerce Advertising Agencies 48

Digital B2B Marketing

JULY 14, 2011

Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Part of the problem is that thought leadership marketing has lost all notions of actual thought leadership. Thought leaders understand their own business, clients needs and the larger market context.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Marketing Craftmanship

JULY 1, 2013

Thought Leadership is one of the most widely used terms in B2B marketing. And we wonder why the marketing discipline is held in such low regard. But there’s a range of opinion regarding what Thought Leadership is, and fuzzy expectations with respect to its tangible benefits. A great way to accomplish this, is on LinkedIn.”

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Outgrow

DECEMBER 20, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. Welcome to another episode of Outgrow’s Marketer of the Month. Saksham Sharda: Hi everyone!

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

seo.co

JUNE 16, 2021

Guest blogging is a tried and true way to not only market your business, but also to improve your backlink profile. Remember, podcasters, like business owners and marketers, also need to create regular fresh content. If they find out you’ve been promoting them, they might do the same for you. Use Wikipedia. Guest Blog.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Outgrow

DECEMBER 15, 2021

6 Best Marketing Podcasts You Should Follow! And if you’re a marketing person, marketing podcasts should be your holy grail! There are various social media marketing or digital marketing podcasts out there that may help present a new perspective into this field. Why Listen to Marketing Podcasts?

Best Practices 52

Best Practices Digital Marketing Funnels Outgrow Wikipedia 52

Writing on the Web

MAY 8, 2013

Having a hard time staying focused on your business content marketing ? I look at content marketing as an experiment or adventure. Here’s what Wikipedia reports: Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. Focus-schmocus.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Hubspot

MAY 2, 2019

But what if told you the widespread use of the shopping cart and, in turn, some of your memories associated with the supermarket staple never would’ve happened if it weren’t for some cunning marketing? But, for customer-centric marketers who value authenticity and integrity, it’s more of a cautionary tale than an inspiring one.

Ideal Customer Profiles 76

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 76

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. The Facebook platform saturated the market with stories on its portfolio of products -- Facebook, Instagram, Messenger," said Connor Cirillo, HubSpot's conversational marketing manager, when the story first broke.

Wikipedia 74

Wikipedia Social Networks Twitter Network Marketing 74

Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Call off the dogs. The Priesthood.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Biznology

MARCH 21, 2014

(Photo credit: Wikipedia). You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. ” This is a valuable perspective for content marketers. ” This is a valuable perspective for content marketers. In a nutshell, she said, “You don’t break news.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

MARCH 21, 2014

(Photo credit: Wikipedia). You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. ” This is a valuable perspective for content marketers. ” This is a valuable perspective for content marketers. In a nutshell, she said, “You don’t break news.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

FEBRUARY 7, 2014

(Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. Few do market scans or fully understand the competitive context they are operating in.

SWOT 80

SWOT Planning First-Mover Advantage Wikipedia 80

Marketing Insider Group

SEPTEMBER 13, 2012

Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. But there were a number of sessions, including my own that asked the question “ What is Content Marketing?

Marketing & Strategy 100

Marketing & Strategy Wikipedia Content Custom Publishing 100

Biznology

JANUARY 28, 2013

Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar. Not only is specificity needed, but so is planning.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Crimson Marketing

JULY 9, 2014

How Aruba Networks created a 30,000 strong community of ‘Airheads’ to promote the benefits of its wireless technology. Why Sephora’s hosting of a ‘beauty Wikipedia’ creates a sense of customer trust and connection with its brand. Katy holds a MBA in Marketing and Entrepreneurship from Northwestern University. .

CMO 100

CMO Social Media Skype Wikipedia 100

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Linkbait 142

Linkbait Planning Peer-to-peer Landing Pages 142

Customer Experience Matrix

APRIL 15, 2014

As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Every consulting engagement I do starts with the relationship between business strategy and marketing technology.** Bluff called. So, where to begin?

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. Because URLs have a significant impact on marketing efforts (especially SEO), the following best practices should be considered. What Are SERP features? Best Practices for URLs.

SERP 295

SERP Features Google Top of Funnel 295

Biznology

NOVEMBER 2, 2012

Photo credit: Wikipedia. As a result, alternative financing options are now an established part of the small business lending market. Smart marketing has never been more vital to small businesses than it is today. Reaching a broader client base, at a smaller cost, is the challenge that faces small business marketing budgets.

Small Business Marketing 80

Small Business Marketing Marketing Budget Advertising Agencies Business 80

Biznology

JANUARY 11, 2013

Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. ” Either way, as a marketer this should send a chill down your spine. Marketers whatcha gonna do? “What?”

Mobile Marketing 80

Mobile Marketing Mobile Advertising Wikipedia Emarketing 80

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. That’s why we’re such big fans of quick and efficient marketing graders. That’s why we’re such big fans of quick and efficient marketing graders. Hubspot’s Marketing Grader.

Social Media 72

Social Media Social Marketing Media Dwell 72

Biznology

AUGUST 2, 2013

Photo credit: Wikipedia. While the idea of promoting one’s business through flashy websites was almost immediately understood, the concept of buying on-line was more threatening. When it became apparent that Dell was using direct buying to its advantage and was rapidly gaining share in the PC market, IBM had to change its strategy.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? from market research). Sales and marketing contacts.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Contently

OCTOBER 26, 2016

Although many of the necessary skills are the same, I realized in my moment of panic that not all of journalism’s commandments apply to content marketing. Chandler, who runs Thrive Writing , a writing and marketing business. Most of the time, the marketing firm does the interviewing and sends over the quotes they want included.”

Paid Search Agency 60

Paid Search Agency Content Marketing Peer-to-peer Work Management 60

Biznology

SEPTEMBER 18, 2013

Photo credit: Wikipedia. This month, I’d like to expand the discussion into content marketing overall because the differences between content marketing and SEO aren’t all that huge. Because, content marketing isn’t just “build it and hope somebody comes.” What is that definition?

Content Marketing 80

Content Marketing Content Work Management Curation 80

Biznology

MAY 30, 2013

Photo credit: Wikipedia. At a cloud computing conference last week, I heard several speakers promote the value of private clouds and talk about how control was shifting back to the end-users. Externally focused competitive or market cultures. Internally focused collaborative or clan cultures.

Work Management 80

Work Management Planning Marketing Management Thought Leadership 80

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. The answer is internet marketing.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Anyword

FEBRUARY 16, 2022

The marketing and business worlds are full of acronyms – so let’s invent one right now. CBPS, or Copywriter’s Blank Page Syndrome, is a marketing malady whereby, after too much creativity, a copywriter is out of ideas. Unlike writer’s block, which even gets its own Wikipedia page , CBPS can’t wait for all kinds of therapies.

Copywriting 66

Copywriting AIDA Marketing AI Lead Scoring 66

Hubspot

NOVEMBER 11, 2015

One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If Considering the right video can put a product on the map for the first time or reinvigorate a company that has long been stale, it's important that marketers have a strong grasp on this. 1) Blendtec: Will it Blend?

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. They are great for broadcasting messages, but not that good for promoting two-way conversations.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Biznology

DECEMBER 21, 2011

Image via Wikipedia. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. So marketers have to think differently today. Here’s where marketing automation becomes an important resource for B-to-B marketers.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80