Writing on the Web

MAY 8, 2013

Having a hard time staying focused on your business content marketing ? I look at content marketing as an experiment or adventure. Here’s what Wikipedia reports: Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. Focus-schmocus.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Biznology

OCTOBER 10, 2013

Photo credit: Wikipedia. Google has released the first complete overhaul of its world-famous search algorithm , which now rewards web sites that promote engagement and make it easier for users to find what they want. Check out the job titles: community manager, content strategist, content marketing manager.

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80

Biznology

JANUARY 11, 2013

Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. ” Either way, as a marketer this should send a chill down your spine. Marketers whatcha gonna do?

Mobile Marketing 80

Mobile Marketing Mobile Advertising Wikipedia Emarketing 80

Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Call off the dogs. The Priesthood.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. They are great for broadcasting messages, but not that good for promoting two-way conversations.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Linkbait 142

Linkbait Planning Peer-to-peer Landing Pages 142

Biznology

DECEMBER 21, 2011

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. So marketers have to think differently today.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the “next big thing” We believe that the digital revolution has been won, and that with the right digital strategy and great execution, we will succeed. Things should be going very well.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Hubspot

NOVEMBER 1, 2019

As a marketer, schema markup is important because you want to make it as easy as possible for search engines to crawl your website. According to Wikipedia , “microdata is an HTML specification used to nest metadata within existing content on web pages. Ultimately, schema markup is a form of microdata.

Marketing Websites 77

Marketing Websites Click Rate Wikipedia Pricing 77

Biznology

NOVEMBER 14, 2013

(Photo credit: Wikipedia). This is something that you should do regardless of if you are looking for link building prospects or not, as it promotes engagement on your guest post which increases the value of that post and gives you a chance to connect with your audience on a personal level.

Link Building 80

Link Building Ad Building Wikipedia Outreach 80

Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. Do you want to promote a certain content offer ?

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

Biznology

JANUARY 28, 2013

Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar. Not only is specificity needed, but so is planning.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

TrustRadius Marketing

JANUARY 15, 2019

One of the most unpleasant aspects of choosing software for your business can be translating vendor marketing messaging. Software marketers have a knack for using fluffy language to describe their products… Language that can make it really difficult to even understand what the product does! Buzzword #2: Internet of Things.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

TrustRadius Marketing

JANUARY 15, 2019

One of the most unpleasant aspects of choosing software for your business can be translating vendor marketing messaging. Software marketers have a knack for using fluffy language to describe their products… Language that can make it really difficult to even understand what the product does! Buzzword #2: Internet of Things.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

Biznology

DECEMBER 11, 2013

(Photo credit: Wikipedia). So how can you maximize the chances that your content marketing efforts will provide a measurable return and actual revenue? Too often, the focus for content marketers is on content. Too often, the focus for content marketers is on content. That’s true even for us at times. Production.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Biznology

NOVEMBER 15, 2016

The typical global oligarch, autocrat, tycoon, and magnate generally doesn’t need to personally shill, promote, or brand-build in order to maintain and expand their power and influence. When you’re already in the millionaires and billionaires club, privacy and discretion do work — until it doesn’t. Actually control.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

NOVEMBER 2, 2012

Photo credit: Wikipedia. As a result, alternative financing options are now an established part of the small business lending market. Smart marketing has never been more vital to small businesses than it is today. Reaching a broader client base, at a smaller cost, is the challenge that faces small business marketing budgets.

Small Business Marketing 80

Small Business Marketing Marketing Budget Advertising Agencies Business 80

Biznology

MAY 27, 2013

Photo credit: Wikipedia. Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. Promote Your Events.

Communities 80

Communities Google Skype Wikipedia 80

Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If What website strategies should you pursue for business marketing? The perennial number one goal of just about every business marketer is generating sales leads. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . Lead generation.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

APRIL 23, 2012

Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. But, even in the current labor market, finding the right candidate is hard. The first product you must market is you. What is it? Don’t give up, either.”

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

Biznology

MAY 10, 2012

Photo credit: Wikipedia. The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” Does it provide them new insights into their business or their market? Here are a few quick examples of effective content marketing.

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Contently

JUNE 13, 2016

Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet. It’s more like a blend of Wikipedia and Reddit. And similar to Facebook, Genius could let publishers pay to promote related stories. But Genius can be everywhere on the open web.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Hubspot

APRIL 6, 2018

This authorization will work similarly to the verification efforts Facebook identified in recent weeks when Product Management Director Rob Leathern spoke to a new ad review and verification process that will require all Page admins to submit government-issued IDs and provide a physical mailing address before they can publish any promoted content.

Advertising Agencies 76

Advertising Agencies Facebook Advertisements Advertising 76

Biznology

JUNE 13, 2012

Photo credit: Wikipedia. ” Trying to predict how a market as dynamic as social technologies is going to play out is like trying to predict if Tiger Woods will ever surpass Jack Nicklaus in majors wins, or if Kobe Bryant will get his 6th or 7th NBA championship. My least favorite question was a popular one: “What Web 3.0

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

Biznology

FEBRUARY 21, 2012

Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Actually I know it was.

Wikipedia 80

Wikipedia Communities Internet Marketing Fulfillment 80

Biznology

SEPTEMBER 11, 2013

Photo credit: Wikipedia. Publicists who couch their promotional message in broader terms (“here’s what products like ours can do for consumers”) get a second look. Pre-Internet, there used to be a saying: “Don’t argue with people who buy ink by the barrel.” Staying on good terms. Friends do favors for friends.

Media 80

Media PR Public Relations Press 80

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. But the vital question is what data points are vital?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

The ROI Guy

FEBRUARY 10, 2015

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. Today, buyers want B2B solution providers to focus more on the derived business outcomes and value-add versus price and push promotions.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Biznology

MARCH 14, 2012

Image via Wikipedia. Have you seen G+ on the Internet and are +1-curious and want to learn how to integrate your brand with G+ and Google? Set up your G+ Brand Page to best promote your brand and attract customers. Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham.

Google 80

Google Allocation Business Wikipedia 80

Biznology

OCTOBER 1, 2013

Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. Facebook Object Debugger: A valuable tool for marketers & businesses (socialmedia.biz). What I mean to say is that when you get really deep into search, where the sun don’t shine, things get very bizarre. Related articles.

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Biznology

JANUARY 23, 2012

Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. Mike was already producing his Today’s Trade Show Minute videos every three weeks, as a way to promote his own consulting and training services. How about you?

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

SnapApp

SEPTEMBER 11, 2015

Alright, content marketers (that's "conTENT markeTEERS"). For Drew, this was the timeworn notion that when we create a piece of content, we should immediately push it out to as many promotion channels as we possibly can — all at once. Or clicked through to one too many Wikipedia articles looking for background on your topic?

Wikipedia 48

Wikipedia Twitter Internet Marketing Paid Search Agency 48

Hubspot

MAY 19, 2011

Andrew Warner is the founder of Mixergy.com , the insanely successful Internet interview show where entrepreneurs teach how they built their businesses. Other founders like those of Wikipedia and Groupon have been featured telling their stories and what was learned along the way. News is Essential in Marketing.

Wikipedia 28

Wikipedia Stats Hubspot Internet Marketing 28

Moz

JANUARY 28, 2019

They're the currency of the Internet, as they act a lot like real-life reputation. A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content. Promote loyalty programs. What are links?

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Hubspot

AUGUST 5, 2010

As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube.

Social Media 28

Social Media Social Marketing Media Youtube 28