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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

PageRank 100
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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

Link velocity can also be enhanced through different frameworks, such as social media marketing. PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. Online marketing is a necessary part of business in this digital day and age. Linking Out.

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How to Use Link Building for Improving SEO

seo.co

Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. What this means is you should focus on promoting your content extensively after publication so it can earn as many links – and as quickly – as possible. Cite yourself on Wikipedia. Image Source: Wikipedia ).

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SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

If you’re not using search engine optimization (SEO) to promote your business online, you’ve at least heard of it. Image: Wikipedia ). The more your site is linked to, the higher your Google PageRank will be. 6 Writing Tips for SEO Friendly Content Marketing. And you’ve probably heard it’s crucial.

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The Insidious Nofollow Tag: An SEO Rant

Webbiquity

I, like many other many other web marketing professionals, am left sputtering with a mix of disgust and rage, fumbling for an adjective that conveys sufficient contempt: despicable, vile, loathsome, abhorrent, abominable, wretched, odious, detestable, downright evil. If it’s there for any reason other than Pagerank sculpting (e.g.

Tagging 100
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Blogger outreach is earned media PR, isn’t it?

Biznology

“ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1] ” (Wikipedia). I am an “earned media” social media marketer. I may well be mistaken.

Blogger 80
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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. You can enjoy her previous articles here.