Martech

DECEMBER 8, 2021

Marketers and business leaders came together at Zeta Live ‘21 to discuss the evolution to a digital-first world and trending topics on the future of marketing. From NFTs to first-party data to the Metaverse and everything in between, here are some of the conference’s most engaging themes that marketers can’t afford to ignore.

Web 2.0 109

Web 2.0 Paid Search Agency Ad Exchange eCommerce 109

Martech

FEBRUARY 10, 2022

On a company call this week, Salesforce executives discussed a vision for rolling out an NFT cloud service, according to a published report based on a source who asked not to be named. Each NFT grants the owner unlimited access to Time’s content, special event access, and a few other small perks. Why we care.

Enterprise Management 98

Enterprise Management Marketing Management Service Paid Search Agency 98

Martech

MAY 31, 2022

With influencers and digital artists leading the way, non-fungible tokens (NFTs) are taking Meta’s Instagram by storm. Data from influencer marketing platform HypeAuditor shows: Over 20,00 accounts with “NFT” in the bio, most (over 40%) U.S.-based. Over 100,000 posts monthly using the hashtag #NFT.

Barriers 104

Barriers Paid Search Agency Newsletter Communities 104

Salesforce Marketing Cloud

JUNE 15, 2022

When an artist named Beeple sold a piece of digital art for $69 million in 2021 through a Christie’s auction, it raised eyebrows — mostly because it was an NFT. You may still wonder: What is an NFT and how can it help my business ? NFTs, or non-fungible tokens, come in many forms, but most people associate them with art or music.

Ad Building 98

Ad Building Wiki Communities Loyalty 98

Martech

SEPTEMBER 21, 2021

The payoff could have implications for many brands looking to cash in on interest in collectible NFTs and to crack the code of how to use blockchain technology to encourage sustainable consumer attention and engagement. Within the Sweet app, users can also trade NFTs with other users, improving their collection. Utility over novelty.

Brand Identity 140

Brand Identity Branding Marketing & Strategy Loyalty 140

Martech

JULY 21, 2022

The NFT drop on the DOGAMI website will be made exclusive to Gap Threads NFT holders for 24 hours. That’s the next step once a brand has experimented with NFTs – building Web3 loyalty and momentum. Get the daily newsletter digital marketers rely on. Read next: Why marketers should pay attention to NFTs.

Advertising Agencies 120

Advertising Agencies Loyalty Mobile Marketing Newsletter 120

Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Read next: 4 key strategies for NFT brand launches. NFTs and prizes. The next day, Samsung will drop NFTs to user, and each NFT will have a randomly-assigned value of $0-500.

Activities 110

Activities Multi-Channel Loyalty Touchpoints 110

Valasys

OCTOBER 20, 2023

With the rise of Web3 technologies and NFTs (Non-Fungible Tokens), the world of digital assets is experiencing a profound transformation. We will examine the advantages of NFTs and Web3, as well as how they are influencing the future of digital ownership, in this post.

Digital Asset Management 52

Digital Asset Management Peer-to-peer Work Management Marketing Management 52

The Customer

FEBRUARY 10, 2023

But when the DPAA — the trade association for Digital Out Of Home — held its annual Global Summit this past October on using OOH in their omnichannel mix, the capacity crowd got an unexpected masterclass on marketing in the metaverse. Part 2 is how the all-digital world works with real brand marketing.

Paid Search Agency 98

Paid Search Agency Work Management Marketing Management Advertising Agencies 98

Martech

JULY 29, 2022

While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops fans took to the metaverse to score special Curry Brand NFTs, called “NF3s.”. Read next: Gap partners with DOGAMI to release pet-themed NFTs. Similarly, Curry Brand is invested in NFTs long-term.

Brand Identity 119

Brand Identity Branding Advertising Agencies Paid Search Agency 119

Martech

FEBRUARY 13, 2023

runs on blockchain, enables the use of crypto-currencies and NFTs, and uses AI. Starbucks Odyssey, also in beta testing, will offer coffee themed NFTs and an enhanced loyalty program that goes beyond offering free drinks. Interactive activities (“journeys”) will allow fans to earn collectible “journey stamps” (NFTs).

Paid Search Agency 99

Paid Search Agency Web 2.0 Budget Programs Case Studies 99

Martech

MARCH 21, 2022

In a marriage of the superficial and the timeless, NFTs linked to photos of the endangered Ukrainian way-of-life, are being auctioned to raise funds for the embattled nation. There are 40 NFTS which document the nation’s cities, culture, and heritage. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Newsletter Network Marketing 109

Martech

MAY 17, 2022

Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study just out from social media management software company Sprout Social. A mere 17% are attempting some kind of NFT promotion. Why we care.

Work Management 123

Work Management Paid Search Agency Marketing Management Marketing Budget 123

Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, is the NFT the next CDP? Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session.

Marketing Automation Services 126

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 126

Sharpspring

MAY 25, 2022

Since its inception more than 30 years ago, digital marketing has turned from a new trend into a vital go-to strategy component for pretty much every organization. It’s a great time to be a digital marketer. That means digital marketers must tweak their social media strategy to accommodate higher purchase intent among their audience.

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

Outgrow

FEBRUARY 28, 2022

Meeting the Metaverse Marketing Universe: Should You Enter? And, that’s where metaverse marketing comes into the picture. And, that’s where metaverse marketing comes into the picture. Read on to find out how marketers can use metaverse to up their game! Why Should Marketers Enter the Metaverse? What Is Metaverse?

Outgrow 98

Outgrow eCommerce Intent Data Interactive Marketing 98

Anyword

MARCH 23, 2022

Even experienced marketing copywriters who have put plenty of content through the analytics grinder would love to have insights into their content’s effectiveness before they hit “Publish.” And just how can marketing copywriters and advertisers gain access to this data? ” And we won’t just stop at the blog post itself.

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%).

Advertising Agencies 115

Advertising Agencies Planning Paid Search Agency Ad Agencies 115

Martech

MARCH 1, 2022

LEARFIELD, an intercollegiate media and technology services company, has entered a multi-year partnership with NFT technology platform RECUR, which is set to launch a collegiate NFT experience, NFTU.com later this month. Get the daily newsletter digital marketers rely on. Processing.Please wait. Digital athletics experience.

Marketing Management 104

Marketing Management Media Advertising Agencies Opt-in 104

Martech

MAY 30, 2023

This is a marketing channel that matters. She’s also the host of Adweek’s Metaverse Marketing podcast. An expert on digital innovation, marketing strategies, product design and content creation, he is currently leading Nike’s expansion into the metaverse, using various digital technologies.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 117

Martech

JUNE 6, 2023

Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. Marketers remember the watershed moment when Apple’s iPhone spawned the mobile marketing ecosystem, and therefore there’s good reason to wait until Apple throws their hat in the ring. AR and VR in marketing.

Paid Search Agency 134

Paid Search Agency Merchandising Advertising Agencies Pricing 134

SmartBug Media

SEPTEMBER 12, 2022

Marketing trends. Creativity and culture in B2B marketing. What's Next: NFT Experiences for Consumer Brands. Presentation by: Cameron Bale NFT.Kred, Director, Marketing and Product Development. You’ll leave this session understanding how you can elevate your own or your clients’ strategies with NFTs. What are NFTs?

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Martech

APRIL 19, 2022

It’s a significant reason why a quarter of marketers in MarTech’s flash survey said they’re considering a metaverse activation this year. There is already proof that marketers are figuring out how to connect with this group. This year, we’ve seen brands set up virtual stores and leverage exclusive NFTs to engage gamers of all ages.

Spending 113

Spending Paid Search Agency Privacy Customer Surveys 113

Sprout Social

APRIL 11, 2022

You’ve probably been hearing the terms blockchain, crypto and non-fungible tokens (NFTs) thrown around a lot lately. Instead, I’ll provide a primer to web3, and how it’s going to impact marketers and the future of online communities. So, what should you, as a social media marketer know to get started? What is web3?

Brand Identity 91

Brand Identity Branding Terms and Conditions Advertising Agencies 91

Martech

DECEMBER 21, 2022

Marketers are going to be measuring and re-measuring their investments in 2023. These goals all explain why the three things marketers plan to focus most on in 2023 are: Cross-platform measurement — 55%. Marketers aren’t waiting to find out when third-party cookies will finally go away. Ad spend will continue to grow.

Buy 96

Buy Ads Planning Acquisitions 96

Martech

JUNE 8, 2022

With Salesforce Connections taking place in person this week, the cloud-native vendor dropped a long list of announcements about its Commerce and Marketing Cloud offerings, including a pilot NFT cloud under the Commerce umbrella. NFTs for Commerce. New to marketing cloud. Other Commerce Cloud announcements.

Marketing Management 107

Marketing Management Trigger Marketing Advertising Agencies Amazon 107

Valasys

NOVEMBER 7, 2022

The market witnesses various trends come and go, but rarely a trend is stable and steady. One such promising trend is NFT and NFT marketing. . NFTs state the ownership of unique items, and for all digital creators, NFTs have proven to be incredibly helpful. . What is NFT? .

Paid Search Agency 40

Paid Search Agency Ad Exchange Communities Marketing & Strategy 40

Contently

FEBRUARY 23, 2023

Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. A sentiment analysis can lead to strategic marketing decisions that greatly benefit a company’s bottom line. Why Marketers Should Measure Sentiment It’s not enough for people to know about a brand anymore.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Martech

NOVEMBER 10, 2022

For brand marketers scratching their heads at all the possibilities, and seeking to find real opportunities within all the buzz, the perspective from a top agency is welcome guidance. So that’s why this new designation, Web3, is used by marketers — to distinguish from legacy Web2 social platforms like Facebook and Instagram.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Content Communities 117

illumin

APRIL 23, 2024

The ad also cleverly plays off of NFTs (non-fungible tokens) which had become increasingly popular when it was released – grabbing attention and using humor to push the message further. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Paid Search Agency 52

Paid Search Agency Ads Best Practices Youtube 52

Martech

MARCH 23, 2022

Image of base NFT for 2023 Acura Integra promotion. This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. Get the daily newsletter digital marketers rely on. VR experience and NFT integration.

First-Mover Advantage 98

First-Mover Advantage Paid Search Agency User-Generated Content Communities 98

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign.

Social Media 113

Social Media Paid Search Agency Social Marketing Effectiveness 113

Martech

NOVEMBER 10, 2021

Zeta Live 2021 will convene the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing. SVP content & partnerships) “The Year NFTs Take the Mainstage” with Dan Nathan (CNBC), Keith Grossman (TIME president), and Packy McCormick (founder, Not Boring). Steinberg.

Co-Registration 105

Co-Registration CMO Network Marketing Creativity 105

Martech

FEBRUARY 23, 2022

Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Marketers are always looking for new ways to connect with consumers meaningfully and deeply. Here’s a look at where marketing opportunities exist now, or in the near future. Metaverses and other virtual experiences.

Gartner 145

Gartner Paid Search Agency Opinions Internet Marketing 145

Martech

JUNE 7, 2022

Read next: Acura shows us how to use the metaverse and NFTs. They’ll stay plugged in for future developments like NFT drops. Get the daily newsletter digital marketers rely on. They also launched the Samsung Superstar Galaxy experience on Roblox. What do fans get? Why Discord? Processing.Please wait. Why we care.

User-Generated Content 119

User-Generated Content Communities Newsletter Segmentation 119

Martech

MARCH 24, 2022

Get the daily newsletter digital marketers rely on. Global metaverse market size was $47.69 Global metaverse market size was $47.69 NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 Why we care: The metaverse is white hot in marketing circles. billion in 2028.

Stats 125

Stats Internet Marketing Newsletter Facebook 125

Hubspot

JUNE 23, 2022

Here, we'll dive into 11 tips for selling AI tools, NFTs, and VR real-estate. Tips for Selling NFTs. NFT sales exceeded $17 billion in 2021. Making money with NFTs is relatively simple — but not easy. However, your success depends on how well you market them. How to Sell Emerging Technology. Tips for Selling AI.

Tools 61

Tools Case Studies Tips Buzz 61