Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. The Future of AI.

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KoMarketing Associates

JUNE 7, 2023

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing.

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Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

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eCommerce Marketing AI B2B Marketing Trends 270

HG Data

APRIL 2, 2024

Download the GenAI Readiness Report: The Most AI-Mature Companies in 2024 As our recent AI market report highlighted, 2023 was the breakout year for Artificial Intelligence. Within a year of ChatGPT going viral, AI went from a water-cooler topic of tech employees to a focus of global business leaders.

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Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

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Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. If you’re an entrepreneur and local businesspeople, keep your eye on these five trends in 2021: 1.

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Marketing Insider Group

APRIL 5, 2023

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. As AI-generated experiences become more pervasive, it’s getting harder to tell the difference between what’s genuine and what’s automated. What is Authenticity?

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Martech

JUNE 28, 2023

When responding to questions about AI replacing humans in certain roles, most “experts” claim that AI will replace some jobs but will be a much more valuable tool for augmenting human intelligence and ability. The same thing is repeating itself in marketing today. What if they are wrong?

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Heinz Marketing

OCTOBER 27, 2022

“By” W1n S4ly4rds , Senior Marketing Consultant at Heinz Marketing. Note: AI tools have completely written, edited, and designed this blog post. We are now in the age where Artificial Intelligence (AI) is no longer a thing of fiction but reality. What is Artificial Intelligence?

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KoMarketing Associates

DECEMBER 21, 2022

Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology. Approximately 50% are utilizing it to forecast customer trends.

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KoMarketing Associates

FEBRUARY 7, 2023

As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends. Most respondents (54%) believe that metaverse marketing will become a long-lasting trend.

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Vision Edge Marketing

FEBRUARY 27, 2024

Artificial intelligence (AI), despite its potential for objectivity, can inadvertently contribute to the echo chamber. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. They rely on research to understand economic and industry trends.

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Inbox Insight

JUNE 14, 2021

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report , 67% of senior B2B marketers perceiving a high threat level from new market entrants leveraging AI.

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KoMarketing Associates

OCTOBER 13, 2022

As marketers and tech teams begin to explore new solutions, such as artificial intelligence (AI), new research indicates that they see it becoming a larger part of their overall strategy. About 22% claimed that AI will at least inform some of their targeting and segmentation with human input.

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Segmentation Statistics Marketing & Strategy Newsletter 208

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

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Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

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Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately.

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Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Find Artificial intelligence requires data to function effectively.

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SmartBug Media

SEPTEMBER 5, 2023

Maximizing ROI using artificial intelligence in marketing can be a simple matter of crunching numbers, saving time, and seeing dollar signs grow. Before we talk marketing, let’s chat about cars. What Is Your Artificial Intelligence Marketing Machine Capable Of? Wondering what we mean?

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Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. This will have a profound impact.

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SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

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Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. That’s what we’ll cover in this article.

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SmartBug Media

AUGUST 23, 2023

In terms of worldwide impact across sectors, there are few cases comparable to the emergence of generative artificial intelligence (AI). This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world.

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Zoominfo

OCTOBER 9, 2018

Over the last several months, artificial intelligence (AI) has taken the business world by storm. From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. But, does AI live up to all the hype? Not convinced?

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Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. But it is not going to be quite the same job, as artificial intelligence begins its “second act”. Yes, AI is still good at compiling, sorting and categorizing massive amounts of data. All you need to do is give an AI app a specific input. Put the AI in charge?

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Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. There will be an AI for that! AI advances are astounding.

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Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. You are a data-driven marketing expert with 10 years of experience running personalized campaigns.

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Martech

NOVEMBER 30, 2023

AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI.

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Square 2 Marketing

SEPTEMBER 21, 2023

Artificial intelligence (AI) is in the process of starting to transform nearly every aspect of our lives, and marketing is no exception. In this comprehensive article, we will explore everything you need to know about AI for marketing, from its basic concepts to its practical applications and future trends.

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ClearVoice

JULY 20, 2021

A few years back, there was a widely shared meme about an epic artificial intelligence (AI) fail. Early this spring, the completely goofy sci-fi film ‘Sunspring’ was released, notable because it was completely written by AI. It’s also likely to be a useful content marketing tool.

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Square 2 Marketing

OCTOBER 3, 2023

You can’t do anything in marketing today without hearing about artificial intelligence (AI). From writing blogs to analyzing data to creating chatbots, it seems like AI can help with it all. And with conversational AI, you can add a human touch to marketing tasks as you complete them faster.

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Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

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NetLine

NOVEMBER 1, 2021

Artificial Intelligence is one of the most talked-about topics in the world of technology. One search for “artificial intelligence” on Twitter and you’ll be introduced to articles on how AI is shaping the future of healthcare, productivity, art, and food. excelhumor.xlsx (@ExcelHumor) October 25, 2021.

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SmartBug Media

MARCH 15, 2024

The franchise industry continues to evolve, and so do the marketing strategies franchises use to connect with customers and drive success. Here’s a look at some of the key trends driving franchise marketing in 2024. Content creation: Simple content such as social media updates and product descriptions can be generated by AI.

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Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working.

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Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. AI makes an impact.

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Stevens & Tate

FEBRUARY 20, 2024

Introduction to AI in Digital Marketing Artificial Intelligence (AI) is not just a buzzword but a pivotal game-changer. AI and digital marketing are increasingly intertwined, revolutionizing how marketers approach their strategies. The result?

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