Buffer

NOVEMBER 1, 2018

But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. million followers and their three IGTV videos have 39,000, 77,000, and 22,000 views respectively (about two percent of their follower count). This is the trend that Instagram has betting big on with IGTV.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

RebelMouse

APRIL 13, 2020

IGTV, Instagram's long-form video-sharing feature, has launched its in-roll ads feature. announcement from Instagram , IGTV ads will first appear when users click to watch a full IGTV video after clicking from a preview in their feed. IGTV videos can be up to one hour in duration. According to an.

Paid Search Agency 52

Paid Search Agency Ads Advertising Agencies Mobile Advertising 52

Emplifi

JANUARY 24, 2019

Instagram's IGTV is game-changing for the platform. With such a huge transition, marketers are still learning. Read on to get 19 tips that will help you take your IGTV to new heights. The fairly new addition to the app has transformed the platform from a photo-sharing space to video-sharing one.

Tips 81

Tips Marketing & Strategy Video Marketing Marketing 81

Magisto

JUNE 30, 2020

The popular social media network proved it’s betting big on videos by launching IGTV – a new channel for long-form videos, accessible from Instagram, or as a standalone app. In this article we’ll provide you with all the information you need about IGTV. What is IGTV ? What’s Great about IGTV ? What Is IGTV?

Verticals 52

Verticals Youtube Video Marketing Click Rate 52

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Emplifi

SEPTEMBER 19, 2018

Instagram recently rolled out IGTV to its app. Dubbed as “the next generation of video,” IGTV could be considered a direct competitor to Youtube. Until IGTV, brands were limited videos to short pieces of micro content.

Youtube 52

Youtube Video Marketing Marketing Generation 52

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Now is the time to become an expert on creating video content.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

KoMarketing Associates

JANUARY 2, 2020

As social media continues to grow in prominence as a tactic for marketers, new research shows that Instagram is paying off, and videos on the platform are performing exceeding well. Statistics indicated that video posts were providing 49% higher interactions for marketers. Instagram Stories Lead the Way for Marketers.

Interactive Marketing 157

Interactive Marketing Studies Video Marketing Paid Search Agency 157

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. 50+ eye-opening video marketing statistics. 50+ eye-opening video marketing statistics. Content marketing video stats.

Stats 98

Stats Video Marketing Planning Emarketing 98

Martech Advisor

JANUARY 8, 2020

How will the latest updates impact the Instagram 2020 trends for marketing? Removing like counts : Instagram began testing how removing like counts impacted users and marketers’ perception of content; in July 2019, for seven countries. Landscape videos for IGTV. But, what does all this mean for marketers?

Advertising Channels 104

Advertising Channels Social Marketing Planning Paid Search Agency 104

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

SEPTEMBER 19, 2019

As marketers turn to social media to reach out to their customers and prospects, a new survey shows that they are now finding more success on Instagram. Social Media Today recently published the “Instagram Marketing Survey Report” and statistics showed that 90 percent of marketers are now using Instagram for marketing purposes.

Customer Surveys 121

Customer Surveys Allocation Social Media Statistics 121

Unbounce

DECEMBER 1, 2021

market share for mobile search , and the Google Display Network reaches 90% of worldwide internet users. While Microsoft Ads has a much smaller search market share than Google, it lets you target audiences less likely to use Google platforms. Google’s top advantage is its sheer scale. It has more than 90% of the U.S.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing & Strategy 139

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. Virtual and Augmented Reality. Artificial Intelligence. Vertical Video.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Hubspot

JUNE 30, 2021

As a marketer, you've probably wondered what type of Instagram content would perform the best for your audience. The least popular video formats to watch on Instagram were Instagram Reels and IGTV , with only 19% and 13% of respondents watching them respectively. IGTV -- 15 seconds - 10 minutes. Data Source. Let's dive in below.

Video Marketing 101

Video Marketing Best Practices Stats Customer Surveys 101

Content Standard

DECEMBER 27, 2018

As we wrap up the year, let’s take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019. Instagram Launches IGTV. In June, Instagram launched IGTV , a new app for watching long-form, vertical video. Image attribution: Artem Bali.

Social Media 111

Social Media Social Marketing Media Planning 111

Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. IGTV takes center stage.

Trends 93

Trends Curation Opinions Paid Search Agency 93

ClearVoice

FEBRUARY 27, 2020

Since Instagram launched IGTV in the summer of 2018, it has continued to adapt, alter, tweak, and adjust the tool’s features to make it more user-friendly. Now, the question you need to answer for your organization is “are we committed to figuring out how to utilize IGTV to our advantage?” Improved data for creators.

Youtube 64

Youtube Verticals Video Marketing Opt-out 64

NuSpark Consulting

FEBRUARY 13, 2019

Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming. Email marketing is enjoying a return to popularity, possibly as a result of stricter anti-spam legislation.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Oktopost

OCTOBER 23, 2018

One day Facebook Bots are on the rise, the next Instagram launches IGTV. Yet one trend remains constant: LinkedIn is the go-to platform for B2B companies, with 97% of B2B marketers integrating LinkedIn into their lead generation strategy. The B2B social media landscape is always evolving.

Linkedin 131

Linkedin Trends Social Media Lead Generation 131

Sprout Social

NOVEMBER 18, 2020

7 steps to a successful social media video marketing strategy. With Stories, IGTV and Instagram Live alongside standard feed videos, the network is all about expanding the roles of video content. Instagram video marketing: How to succeed. What brands should know about IGTV. Everything you need to know about IGTV.

Social Media 109

Social Media Paid Content Video Marketing Tips 109

Sprout Social

MAY 6, 2021

Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest addition every marketer needs to learn about is Instagram Reels. While Instagram’s platform already offers its regular feed, Instagram Stories and IGTV , it has now introduced yet another facet of its app.

Video Marketing 134

Video Marketing Bandwidth Education Social Media 134

Bluetext

MARCH 19, 2024

Instagram IGTV Series Create episodic IGTV series on Instagram to deliver long-form content and storytelling to your audience. Share actionable tips, case studies, or research findings to provide value to your professional network. Engage with comments and discussions to foster meaningful connections and expand your influence.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Sprout Social

DECEMBER 10, 2018

Expanding your reach on Instagram is about much more than a brute force content marketing attack, by the way. Publish video content to IGTV. Speaking of visual content, the recent launch of IGTV further speaks to the need for brands to hop on the video bandwagon for greater Instagram reach. Listen: Instagram moves crazy fast.

Effectiveness 101

Effectiveness Tagging Advertising Funnels Custom Publishing 101

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hubspot

AUGUST 20, 2018

After Facebook bought Instagram in 2012, the app has evolved from a fun social network for selfies and brunch pics to something much more impactful: marketing’s top platform for visual content. Marketing Takeaways from the Top Accounts on Instagram. Top Instagram Accounts. National Geographic. Real Madrid. Followers: 246 Million.

Paid Search Agency 78

Paid Search Agency Barriers Marketing & Strategy Education 78

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Hubspot

AUGUST 17, 2018

Instagram is taking on media giant YouTube with the latest addition to their social media platform: IGTV. IGTV is still relatively new, and brands are looking for ways to leverage the feature to their advantage. What is IGTV? IGTV is Instagram’s newest platform for long-form video. Why are brands paying attention?

Features 67

Features Brand Identity Branding Verticals 67

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy. 500 million people use Instagram every day.

Social Media 99

Social Media Social Marketing Media Trends 99

Buffer

OCTOBER 16, 2018

Social media marketer, Thea Neal, investigates. For example, in June 2018, Instagram unveiled its latest standalone app, IGTV. In this post, I’ll take a look at what a separate ecommerce app could mean for the future of Instagram marketing. times as many views on their feed videos than they did on IGTV posts.

eCommerce 100

eCommerce Paid Content Advertising Agencies Verticals 100

Hubspot

JULY 29, 2020

Finally, feel free to share your live video to your IGTV, so followers can still watch the video on your Instagram account after-the-fact. If you choose to share your live video to your IGTV, your followers can continue watching and re-watching whenever they're available.

Class 101

Class Paper Video Marketing Social Media 101

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. Content Marketing.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

ClearVoice

SEPTEMBER 27, 2021

Shop Tags for IGTV. Very similar to shop tags for Reels, you can also tag products to IGTV content. IGTV Ad Monetization. If you’re big with creating long-form content on Instagram with IGTV, you have an opportunity to allow advertisers access to showcase their ads within your content.

Features 52

Features Ideal Customer Profiles Advertising Agencies Paid Search Agency 52

Webbiquity

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers.

Tools 230

Tools Social Media Social Networks Work Management 230

ConvertKit

JUNE 26, 2020

16 best practices to guide your Instagram marketing. So to help make things a bit easier for you, I’ve put together a list of the best practices you should be following on Instagram, so you can be confident with your marketing strategy! 16 best practices to guide your Instagram marketing. Jump ahead. Understand your audience.

Practices 81

Practices Best Practices Landing Pages User-Generated Content 81

BenchmarkONE

SEPTEMBER 9, 2021

You might be a budding digital marketer. . Because of smartphones and social media , we’re all natural marketers — we write captions, choose photos, and promote our posts with our friend groups. But to be a successful strategist, you need to build up a true digital marketing skillset. It’s true for digital marketers too.

High Quality Lead 67

High Quality Lead Work Management Marketing Automation Services Marketing & Strategy 67

Hubspot

JANUARY 20, 2021

But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. This will tell you how saturated the market is and the difficulty level to stand out. As soon as Instagram launched IGTV, it became another vlogging platform. Create an intro.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101