Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. At Marketing Insider Group, we believe in making every word count and every direction clear. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. So, why should you listen to us?

SERP 246

SERP Keywords Eye-Tracking Planning 246

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Consider the following criteria to set your business up for success.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? You may have noticed that we’re talking about more than a marketing tactic. What’s going on here is that marketers have become storytellers and concept creators.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. But what truly sets them apart? Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. What is Inbound Marketing? So, what’s the best way forward?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business?

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Let’s look at how both of these functions are critical to your game plan and how to find the right balance.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

APRIL 15, 2024

It’s affected what we watch, how we shop, and the paths we choose in our careers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. We’ve all seen the impact of YouTube stars and TikTok influencers. We’re not just talking about any influencers.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Act-On

APRIL 26, 2024

So before you start assigning points and determining thresholds, recruit active participants to help develop your lead scoring framework from the ground up. In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. How do brands and influencers collaborate to bring these campaigns to life? Good news: we have plenty of insight on this subject!

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Integrated B2B

NOVEMBER 6, 2013

B2B companies have had mixed experiences with blogs. In fact, we’ve seen countless blog deaths among our B2B clients. That’s a great aim, but there are many challenges and pitfalls to using blogging in business contexts. That’s a great aim, but there are many challenges and pitfalls to using blogging in business contexts.

Paid Search Agency 40

Paid Search Agency Companies Blogger Work Management 40

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Top of Funnel 116

Top of Funnel Work Management Marketing Management Marketing Automation Services 116

Top Rank Marketing

APRIL 22, 2024

Where AI really shines in marketing is in data analysis. AI and machine learning algorithms are very good at spotting trends in large data sets. AI and machine learning algorithms are very good at spotting trends in large data sets. Text, images, and behavioral markers can all be a quantifiable part of your customer data set.

Lead Ranking 64

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 64

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. In this post, I’ll discuss how I use Google search operators to help me accomplish these tasks.

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created.

Marketing AI 102

Marketing AI Training Generation Budget Programs 102

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Work Management 119

Work Management Marketing Management Resource Management Allocation 119

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Will I achieve business goals with marketing at the forefront? What can effective marketing do for my organization? The truth is that when done properly, marketing works, and we have proof. What Are the Benefits of Marketing?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Top Rank Marketing

APRIL 3, 2024

And while we don’t know how either is formulated, we can safely draw conclusions on their components by conducting various experiments. Since this is a B2B marketing agency and not a competing soft drink company, we’ll look to decipher the former. To crack the code, the team at Just Connecting analyzed a staggering 1.5

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. 1: Set up your mailbox Think about how you as a sender are perceived. We’d like to know how it’s been for you. No wonder many companies go for automation.

Email Marketing 129

Email Marketing Marketing Management Salesforce.com Deliverability 129

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. If so, you’re in good company.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Salesforce Marketing Cloud

OCTOBER 30, 2023

I’m a passionate Salesforce Certified Marketing Cloud Instructor and for the past few years I’ve taught people from all backgrounds, from complete novices to experienced Salesforce Admins, all about Marketing Cloud, how to become a Marketing Cloud Administrator, and even how to pass the Marketing Cloud Administrator Certification Exam.

Paid Search Agency 130

Paid Search Agency Class Communities Studies 130

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. Here’s my take.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

The Lead Agency

FEBRUARY 12, 2023

In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? By setting up a content calendar that includes posting dates and post content, you can map everything out in advance to ensure you post high-quality content regularly.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126