seo.co

AUGUST 23, 2021

Note: if you are looking for a means of leveraging OpenAI’s GPT-3 for unique content production and scale-up, we encourage you to visit AI.DEV.co. Our developers use OpenAI’s GPT-3 framework to provide you with the tools you need using GPT-3 in your SEO efforts. . What is Open AI (GPT-3)?

Marketing AI 126

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Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Marketing AI 123

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Contently

APRIL 13, 2023

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. Provide source material or examples. For example, ads promoting an eBook or landing page copy for a webinar.

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Generation API Webinar Metrics FAQ 150

Brandpoint

FEBRUARY 13, 2023

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. The question for now is, what does the emergence of AI technology like ChatGPT, Google’s Bard and others mean for marketers? For the foreseeable future, human marketers are still relevant and needed.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

Animalz blog

NOVEMBER 28, 2023

The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Just make sure you’re on the Plus plan using its GPT-4 engine.) ChatGPT consulted six sources to kickstart my b2b content marketing strategies research.

Marketing AI 78

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Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Broadly, we explore two types of approaches: Using private large language models like GPT 3.5, GPT 4(from OpenAI), Claude 1.3 We evaluated the following models: GPT-3.5-Turbo Turbo from OpenAI GPT 4 from OpenAI Claude 1.3 of the example matched the input and output formats of the test instance. Results from GPT 3.5:

Generation 64

Generation Lead Ranking Sample Training 64

Salesforce Marketing Cloud

JULY 25, 2023

When she visits your online store, a GPT-powered digital concierge pops up and she asks it what camping gear and clothing she’ll need. While use cases for generative AI in ecommerce are still emerging, here are five examples of how the technology is being applied today. Want to clear out dead stock and make way for new merchandise?

eCommerce 89

eCommerce Work Management Generation Marketing Management 89

Content Standard

FEBRUARY 2, 2023

Despite these advancements, marketers should be aware of the risks and limitations that come with generative AI before they dive into using it for content creation. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

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Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. It seemed like it was always ‘getting there’,” said Adam Binder, owner, founder and CEO of digital marketing and SEO firm Creative Click Media. The app he used was GPT-3 by OpenAI, a nonprofit AI research and deployment company. Carr demonstrated GPT-3 during the interview.

Marketing AI 110

Marketing AI Ethics Phishing Paid Search Agency 110

Unbounce

MAY 4, 2023

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. Many of the AI tools available to marketers right now are built using the same generic models—models that weren’t built specifically for marketing use cases.

Marketing AI 52

Marketing AI Paid Search Agency Lead Ranking Budget Programs 52

Scoop.it

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. With such marketing automation technologies, marketers have achieved a 14% increase in sales productivity and a 12% reduction in overhead.

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Kevin Indig

JANUARY 31, 2023

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. 3/ Getty Images filed a separate class action suit against Stability AI, accusing the markers of Stable Diffusion for having scraped 5 billion images from sites like Getty, Shopify, Tumblr and Flickr without a license.

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Copyright Lead Ranking Lead Scoring Work Management 52

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

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Martech

MAY 19, 2023

The marketing industry is no exception. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

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Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. And yet, there’s an even more profound movement afoot: The infusion of AI into every marketing technology application.

Marketing Automation Services 114

Marketing Automation Services Marketing AI Marketing Automation Work Management 114

Salesforce Marketing Cloud

APRIL 7, 2023

It promises to help companies quickly and easily generate AI-created content across sales, service, marketing, commerce, and IT interactions. If you’re a marketer , generative CRM can help you more quickly generate product descriptions that are accurate, compelling, and optimized for search engines.

CRM 98

CRM Marketing AI Generation Business 98

Salesforce Marketing Cloud

JUNE 14, 2023

Designers are more ready than they think,” says Greg Bennett, Salesforce Director of Conversation Design , Einstein GPT. ” Greg Bennett Salesforce Director of Conversation Design, Einstein GPT Today, personalized interactions are more possible with AI because it can get more granular about the user and the context.

Marketing AI 78

Marketing AI Design Work Management Lead Ranking 78

Kevin Indig

JUNE 19, 2023

link ] 3/ 8,000 Subreddits went dark to protest platform changes. link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it. Meta descriptions and Featured Snippets, for example, are also word-by-word copied from the website.

Lead Ranking 103

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Conversica

NOVEMBER 21, 2022

There are lots of examples of AI-driven chat delivering substandard responses in the past five years; Microsoft Tay and Nabla are prime examples. These technologies have evolved quite a bit since they first hit the market and are continuing to improve with time. But there are concerns about the actual generation of responses.

Marketing AI 105

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Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. With GPT-4, that constraint may no longer exist. Hire marketing generalists willing to experiment.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Mass Analytics

MARCH 16, 2023

How is the Marketing Function Changing in the Digital Era Highlights from MASS Analytics and Massmedia Morocco at The African Digital Summit in Morocco The African Digital Summit marked the start of the partnership between MASS Analytics and Massmedia Morocco. But the key takeaways could be summed up in 4 main points.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Privacy Marketing Management 98

Salesforce Marketing Cloud

JUNE 15, 2023

Consider an AI model like GPT-4 capable of generating coherent responses to human queries and crafting entire articles based on a given prompt. Generative AI with NLU can automate content creation for customer interactions, chatbots, personalized marketing campaigns, and more.

Marketing AI 52

Marketing AI Generation Peer-to-peer User-Generated Content 52

Metadata

FEBRUARY 5, 2024

Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Marketers are stuck swimming in a sea of sameness, and that’s making B2B marketing oh-so-bland. A video with a script penned by…you guess it: Chat-GPT. Websites with the same buzzwords (supercharge, anyone?).

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Salesforce Marketing Cloud

OCTOBER 19, 2023

Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. If you can master the art of good prompt writing, you can perform your tasks faster and better, whatever those tasks may be: writing code or a marketing plan, analyzing data, or interacting with customers. But you don’t have to be an engineer.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. 4 amazing 2021 content marketing campaigns. From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. Video marketing. Influencer marketing.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

ClearVoice

FEBRUARY 13, 2023

Here’s an example of a blog post recipe. is an AI copywriting tool built on OpenAI’s GPT-3 platform. GPT-3, in a nutshell, is a language model trained using internet data to generate human-like text. entered the market in February 2020 and is one of over 300 applications powered by GPT-3.

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

Hubspot

AUGUST 24, 2023

Table of Contents AI Sales Reps Today Examples of AI Sales Reps How to Tell If You’re Taking to an AI Rep When (and Why) Human Reps Are Still Necessary AI Sales Reps Today Sales professionals have traditionally relied on personal interaction to close deals, making it easy to be skeptical of AI's role in this field.

Marketing AI 53

Marketing AI Allocation Work Management Lead Scoring 53

Hubspot

MAY 30, 2023

ChatGPT, for example, draws input from a vast historical dataset of online information. Seventy percent of companies using AI report that adoption has increased their marketing and sales revenue, while 28% say it’s decreased costs. AI, at least in the next 3 to 5 years, will not reduce headcounts nor eliminate jobs.

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

Kevin Indig

JANUARY 24, 2023

The New York Times recently reported about a Code Red initiative at Google as a response to the success of Chat GPT. But not every company is successful at market cannibalization. In this memo, I explore what good product cannibalization looks like to maybe find an answer to how Google should react to Chat GPT.

Product 52

Product CMS Development Lead Ranking Paid Search Agency 52

EveryoneSocial

JULY 11, 2023

GPT-4 allowed us to scale our curated share copy production without sacrificing quality or our unique brand voice. How to Use GPT-4 in Social Copy Creation If you are new to the world of OpenAI, we’ve put together a simple guide for you to get started crafting share copy with ChatGPT. Curious to find out more? Here’s how we did it.

Marketing AI 52

Marketing AI Work Management Social Media Marketing Management 52

Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. For example, I’m working on the city’s annual Pride Month campaign. It’s a great starting point for creative ideas,” says Bedell.

Marketing AI 123

Marketing AI PR Work Management Marketing Management 123

Martech

MARCH 6, 2023

As marketing professionals, it’s critical to learn what it can and cannot do today, how best to use it for our campaigns — and what’s in store for us. Here’s an example close to home. I started in marketing. Developing a marketing strategy. I didn’t. Writing point-of-view papers. Creating blogs.

Marketing AI 113

Marketing AI User-Generated Content Training Press 113

Hubspot

FEBRUARY 14, 2024

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Here’s an example. Yuval Ackerman, ethical email marketing specialist at Ackerman Copywriting , kicks off with her first tip: knowing your audience.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Salesforce Marketing Cloud

AUGUST 8, 2023

Crafting a meaningful output involves skillfully framing the prompt, providing enough context, offering benchmarking examples, specifying the desired tone, and iterating with different variations. Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Skill Up on AI with Trailhead 4 min read 4.

Marketing AI 52

Marketing AI Tips User-Generated Content Ideal Customer Profiles 52

nDash

JULY 7, 2022

AI writing tools have exploded into the workforce, streamlining healthcare, logistics, automotive, banking, and cybersecurity industries, for example. GPT-3 is currently the most advanced writing tool on the market. And, in some instances, the unease is warranted. Are we next? How long would that take you on your own?

Tools 98

Tools Work Management Marketing Management Software 98

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Salesforce Marketing Cloud

JUNE 14, 2023

Get started Sales tactic #1: Address any elephants in the room Financial downturns, market shifts, and once-in-a-lifetime upheavals like the pandemic can hover over your sales organization like a storm cloud. Sales tactic #3: Explore AI and automation We’ve all heard it by now: AI is the wave of the future.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95