Marketing - B2B Marketing Zone

Can Freelancers Help You Scale Up Content Marketing?

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. For starters, flexibility.

Work Management

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Marketing is hiring more freelancers. Should one of them be you?

Martech

OCTOBER 23, 2023

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. We are going to a place where more and more top talent will become freelancers.”

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6 Helpful Rules for Marketers Who Work with Freelancers

Contently

APRIL 3, 2022

In 2020, there were 59 million freelancers working in the United States alone, and that number is likely to grow with the onset of the Great Resignation. A good freelancer is worth their weight in gold. “Be thorough,” says Anna Schults Held , an experienced freelance writer, editor, and consultant.

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Working with freelance marketing talent

Martech

MARCH 31, 2023

Is there also a separate marketing organization? “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” ” Modern marketing is a many-headed beast. “It’s hard unless you have a full-time marketing expert,” she said.

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Working with freelance marketing talent

Martech

MARCH 31, 2023

Is there also a separate marketing organization? “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” ” Modern marketing is a many-headed beast. “It’s hard unless you have a full-time marketing expert,” she said.

Work Management

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What Marketers Can Learn From Freelancers About Working Remotely

Contently

APRIL 14, 2020

To gather tips on being productive while working remotely, I talked to freelancers and consultants who, like myself, have already lived this life for years. You have to give yourself permission to take the necessary time to adjust,” said Ellen Sheng , a writer and editor who’s been freelancing since 2010.

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Freelancers Are in Trouble. Here’s How We Can Help

Contently

APRIL 6, 2020

Hardship is striking much of the country, and there’s one group facing a perfect storm of damaging circumstances that you might not have thought about: freelancers. workforce lists freelancing as their primary job. Freelancers power not only Uber and Lyft, but much of the media, marketing, and entertainment we love.

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4 Signs Your Company Should Break up with a Freelancer

Contently

SEPTEMBER 6, 2022

How do you know when a freelance writer is worth keeping? A great freelance writer can be a tremendous asset to your company and a long-term partner who helps keep your marketing motor running. But less-than-stellar freelance work will cost you money and massive amounts of time. What should you pay close attention to?

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Seven Tips for Hiring An SEO Freelancer

Webbiquity

MARCH 11, 2019

Considering more than 90% of online purchases start with a search engine, and nearly 60% of B2B marketers say organic search generates more leads than any other marketing tactics, your number one digital marketing goal should be getting your site onto the front page of search engines. Guest post by Cynthia Madison.

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The Ultimate Spring Cleaning Checklist for Your Freelance Business

ClearVoice

MARCH 19, 2024

When freelancing, it’s tempting to put your head down and just go, go, go. In this guide, we’ll provide the best actionable strategies and tips for cleaning up your freelance business. In this guide, we’ll provide the best actionable strategies and tips for cleaning up your freelance business. Examine your client list.

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5 Great Reasons to Hire Freelance Writers

ClearVoice

JUNE 3, 2022

Content marketing has quickly become one of the most important strategies for organic growth. Hiring freelancers is a great way to meet your content goals and to be able to continue pumping out content on a consistent basis. In our data study , we found that Google now considers content marketing the #1 ranking factor.

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Study: 88% of Creative Freelancers Oppose AB5. It’s Easy to See Why

Contently

FEBRUARY 4, 2020

It delivered a serious blow to creative freelancers, and even if you’re not one, you should care. It also requires companies to classify freelance writers, editors, and photographers as employees once they contribute more than 35 assignments. Back in November, our Freelance Advisory Board was deeply concerned.

Creativity

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Freelancer vs. Content Marketing Agency: The Pros and Cons

Brandpoint

JULY 16, 2020

So you recognize that your company could really benefit from a solid, well-conceived content marketing strategy. But perhaps you don’t know where to find the writing, design and marketing strategy professionals who can help make that happen. Content marketing agencies across the U.S. If so, you’re far from alone.

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How Much Money Can Freelancers Save You?

ClearVoice

MARCH 22, 2023

Plenty of businesses of all sizes turn to the freelancing industry to hit business goals within shorter timelines. But what are the benefits of hiring a freelancer over a full-time, in-house content creator? Freelancers save you money as compared to in-house staff. The same can’t be said with an internal content writing team.

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How to Become Self-Employed: 5 Key Moves for New Freelancers

CopyBlogger

JANUARY 19, 2023

Continue Reading The post How to Become Self-Employed: 5 Key Moves for New Freelancers appeared first on Copyblogger. In the lead-up to quitting my nine-to-five back in August 2016, the question of how to become self-employed plagued my.

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Decoding the Brief: Mastering the Blueprint of Optimal Freelance Content Creation

ClearVoice

JULY 31, 2023

More than a mere collection of instructions, a comprehensive brief serves as the guiding compass that steers freelance writers through your brand’s distinct identity, the demographics, the needs of your audience, and your project’s unique specifications. Does it align with your brand’s voice and objectives?

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How to Hire Freelance Writers To Scale Your Content Marketing

DivvyHQ

AUGUST 10, 2021

Companies typically have two resource options here, either building an in-house content marketing team or utilizing freelance writers. Both can be effective, but the freelance route is typically more affordable. So how do you find and hire freelancers? Creating a strong digital presence requires content, and a lot of it.

Content Marketing

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How to Start a Marketing Agency: Go From Freelancer to CEO

CopyBlogger

JUNE 13, 2023

Marketing agencies are excellent cash-flowing businesses that don’t require any capital to start and can scale from comfortable lifestyle businesses. Continue Reading The post How to Start a Marketing Agency: Go From Freelancer to CEO appeared first on Copyblogger.

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How to Boost Your Freelance Marketing Career After Being Laid Off

BenchmarkONE

NOVEMBER 16, 2022

But, as any seasoned marketer knows, when the time comes to make cuts, marketing is usually the first budget to be affected. . While marketers are a resourceful bunch, determined to land on their feet, it doesn’t make the situation feel any better. Steps for Starting Your Freelance Marketing Career.

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Tax Forms For Your Freelancers

ClearVoice

APRIL 19, 2023

So, setting your organization up for success with the appropriate freelance documentation is sure to help every year. Freelancers come with many benefits , and one of the biggest is decreased personnel costs. If you’re just starting to onboard freelancers read on to learn about the right tax forms for your freelancers.

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Tax Forms For Your Freelancers

ClearVoice

APRIL 19, 2023

So, setting your organization up for success with the appropriate freelance documentation is sure to help every year. Freelancers come with many benefits , and one of the biggest is decreased personnel costs. If you’re just starting to onboard freelancers read on to learn about the right tax forms for your freelancers.

Distribution

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The Ultimate Guide to Transitioning to Full-Time Freelance Content Marketing

ClearVoice

JUNE 5, 2020

There’s a reason it’s called taking a leap of faith when you decide to transition from full-time employment to a completely freelance career. For even the most seasoned of content marketing professionals, letting go of the comforts and protections of an employer and setting out into what feels like a sea-of-unknowns is a terrifying jump.

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How to Manage a Team of Freelance Writers and Content Creators

DivvyHQ

JULY 7, 2022

Many creatives, having tasted the freedom of remote work, made that freedom permanent and switched to the freelance life. Consequently, companies are relying on freelancers more and more. But managing a team of freelancers has its own set of operations and governance challenges.

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The Dos and Don’ts of Finding and Hiring Freelance Writers

nDash

JANUARY 31, 2023

Every business needs freelance writers—wordsmiths that can sell your business with their skills. ” Dos: Finding and Hiring Freelance Writers There are plenty of websites and services that are tuned for hiring writers and editors. Pick the right freelance writer for the right job. Experience is important too.

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Introducing Contently’s Freelance Advisory Board

Contently

JUNE 19, 2019

We wanted to change media and marketing by helping others produce high-quality content. It’s easy to get lost in the noise of how content marketing world has evolved since then. There wasn’t as much talk about fitting into a marketing stack. Or divisible content. And definitely not snackable content. Poornima Apte.

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End-of-the-Year Checklist: 5 Tasks Freelancers Should Tackle Right Now

ClearVoice

DECEMBER 28, 2021

As freelance business professionals, we’re responsible for the multiple facets of building a business. As we’re closing out 2021, I want to provide you with an end-of-the-year checklist for freelancers that will assist you with planning for 2022 while reminding you to remain diligent with working on your business as you work in it.

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How to Outsource Blog Content to Freelance Writers

ClearVoice

APRIL 1, 2022

To combat this, companies that want to develop a blog, but simply don’t have the luxury of time, can outsource their blog content to freelance writers. By outsourcing your blog writing to freelance writers, you can receive consistent, high-quality content based on the frequency you agree upon. Elevated SEO and marketing.

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4 Ways to Use LinkedIn to Get More Freelance Work

ClearVoice

AUGUST 24, 2021

For freelancers, your professional network is one of the most powerful ways to get work. Whether you’re new to freelancing, you’re experiencing a bit of a dry spell, or you just want to find projects you’re passionate about, LinkedIn is a great source for freelance opportunities. Optimize Your Profile. Grow Your Network.

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8 Proven Ways for Freelance Copywriters to Find New Clients

Anyword

DECEMBER 5, 2022

If you’re a freelance copywriter, it can be difficult to land new clients when you’re just starting out. As a freelance copywriter, it’s important not to sign a client just for the sake of having new business. Search Google for specific phrases like copywriter needed or freelance writer wanted. What To Look For In A New Client.

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How to Manage Your Freelance Business: 4 Do’s and 4 Don’ts

ClearVoice

JUNE 30, 2020

Working freelance isn’t as carefree as it sounds. Take the next step and start managing your freelance business like an entrepreneur. Back when you dreamed up your freelance business, your imagination painted such an awe-inspiring picture of the life you were about to live. A life filled with flexibility and freedom.

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5 Ways Freelancers Can Improve Focus and Productivity

ClearVoice

SEPTEMBER 21, 2021

One of the best aspects of a full-time freelance lifestyle can also be one of the most challenging: the ability to set your own schedule. Without a boss in the office to check up that you’re doing your work, it’s up to freelancers to motivate themselves to meet their deadlines and be productive. Use a calendar. Budget your time.

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What Remote Hiring Means for the Future of Freelance

ClearVoice

JUNE 25, 2020

The United States Bureau of Labor Statistics reported 55 million people in the country were freelancers or ‘gig workers,’ making up a staggering 34 percent of the workforce. This uptick in freelance interest will definitely fundamentally change the industry. Will these shifts mean freelancing will become commonplace?

Copywriting

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How to Get More Referrals for Your Freelance Business

ClearVoice

SEPTEMBER 13, 2021

Whether you’re just beginning to transition to full-time freelance work or you’ve been in the game for years, referrals are an important part of most freelancers’ businesses. Why are referrals so valuable for freelancers? As freelance graphic and web designer Jennifer Bourn explains, she had to learn that the hard way.

Ideal Customer Profiles

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How to List Freelance Work on a Resume

ClearVoice

APRIL 17, 2023

A compelling freelance resume is a catalyst to higher rates, better clients, and a fruitful freelancing career. Unfortunately, not all freelancers have “resume writing” in their skill sets. With over one billion freelancers worldwide, you need every advantage to stand out. Why should you put freelance work on a resume?

Work Management

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9 Helpful COVID-19 Resources for Freelancers

ClearVoice

MAY 16, 2020

If your once-thriving freelance business is experiencing a financial downswing in the wake of COVID-19, remember, you aren’t alone. The pandemic has encouraged many non-profits, unions, and other do-gooders to create freelance relief. 9 Important COVID-19 resources for freelancers: 1. Freelancers Relief Fund.

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Is Freelance Digital Marketing Worth The Effort?

Alejandro Rioja

SEPTEMBER 28, 2023

If you’re reading this, you are most likely curious about joining the exciting world of freelance digital marketing – I was too before! Becoming a freelance digital marketer opens up a journey of challenges and opportunities. Essentially, you’re helping businesses grow within the digital landscape.

Marketing

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How to Talk to Freelancers About Marketing ROI

Contently

JUNE 12, 2018

However, marketers don’t always take this step when working with freelancers. Whatever the reason, withholding information from your freelance talent can backfire in numerous ways. Freelancers, the funnel, and marketing ROI. How to measure marketing ROI is a bit of an inexact science.

ROI

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How to List Freelance Work on a Resume

ClearVoice

APRIL 17, 2023

A compelling freelance resume is a catalyst to higher rates, better clients, and a fruitful freelancing career. Unfortunately, not all freelancers have “resume writing” in their skill sets. With over one billion freelancers worldwide, you need every advantage to stand out. Why should you put freelance work on a resume?

Work Management

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Need Content Freelancers? Try This Agency’s Accidental (But Successful!) Model

Content Marketing Institute

JUNE 27, 2022

An unexpected tweet prompted this solo marketing agency owner to create a network of freelance writers. Here’s how he did it and what he learned. Continue reading →

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How to Hire a Great Freelance Writer: Everything You Need to Know

ClearVoice

SEPTEMBER 30, 2022

When you hire freelancers, your business benefits in several ways. You’ll also want to hire freelancers with the right general knowledge and experience to help you meet your content marketing goals. Who is your target market? Hiring individual freelancers may be the best option if you’re on a tight budget.

Work Management

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8 Freelancers Who Made More Money in 2020 — and How They Did It

ClearVoice

FEBRUARY 22, 2021

Like most industries, the freelance community was hit by the COVID-19 pandemic. Slashed budgets, nervous entrepreneurs worried about their bottom line, and clients unwilling to sign long-term contracts threw plenty of content marketers, SEO writers, and other experts into a tailspin. Filling in hiring gaps as a freelancer.

Paid Search Agency

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A Two-Part Guide to Working with Freelancers – Part 1

ClearVoice

JULY 29, 2021

Speaking of staff, one of the things that have been especially notable is the way the traditional workspace has been drastically updated, and that includes freelancers in every possible position. For anyone who hasn’t freelanced or worked with freelancers, it can be a daunting prospect. The evolved workplace.

Work Management

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5 Elements That Build a Roster of Terrific Freelance Writing Clients

CopyBlogger

DECEMBER 1, 2022

The post 5 Elements That Build a Roster of Terrific Freelance Writing Clients appeared first on Copyblogger. I once recorded a podcast episode with Seth Godin where we talked about storytelling. During our conversation, he made a. Continue Reading.

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How to Use Canva to Enhance Your Freelancing Business

ClearVoice

OCTOBER 18, 2020

Keep reading for everything you need to know to use Canva to boost your visual appeal as a freelancer. Canva basics for freelancers. Canva is a free online tool (with the option to upgrade to the paid Pro or Enterprise versions) that lets you design graphics for marketing, web, and other outreach. Create a memorable logo.

Business

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Can Freelancers Help You Scale Up Content Marketing?

Marketing is hiring more freelancers. Should one of them be you?

Webinars

Trending Sources

6 Helpful Rules for Marketers Who Work with Freelancers

Webinars

Working with freelance marketing talent

Working with freelance marketing talent

What Marketers Can Learn From Freelancers About Working Remotely

Freelancers Are in Trouble. Here’s How We Can Help

4 Signs Your Company Should Break up with a Freelancer

Seven Tips for Hiring An SEO Freelancer

The Ultimate Spring Cleaning Checklist for Your Freelance Business

5 Great Reasons to Hire Freelance Writers

Study: 88% of Creative Freelancers Oppose AB5. It’s Easy to See Why

Freelancer vs. Content Marketing Agency: The Pros and Cons

How Much Money Can Freelancers Save You?

How to Become Self-Employed: 5 Key Moves for New Freelancers

Decoding the Brief: Mastering the Blueprint of Optimal Freelance Content Creation

How to Hire Freelance Writers To Scale Your Content Marketing

How to Start a Marketing Agency: Go From Freelancer to CEO

How to Boost Your Freelance Marketing Career After Being Laid Off

Tax Forms For Your Freelancers

Tax Forms For Your Freelancers

The Ultimate Guide to Transitioning to Full-Time Freelance Content Marketing

How to Manage a Team of Freelance Writers and Content Creators

The Dos and Don’ts of Finding and Hiring Freelance Writers

Introducing Contently’s Freelance Advisory Board

End-of-the-Year Checklist: 5 Tasks Freelancers Should Tackle Right Now

How to Outsource Blog Content to Freelance Writers

4 Ways to Use LinkedIn to Get More Freelance Work

8 Proven Ways for Freelance Copywriters to Find New Clients

How to Manage Your Freelance Business: 4 Do’s and 4 Don’ts

5 Ways Freelancers Can Improve Focus and Productivity

What Remote Hiring Means for the Future of Freelance

How to Get More Referrals for Your Freelance Business

How to List Freelance Work on a Resume

9 Helpful COVID-19 Resources for Freelancers

Is Freelance Digital Marketing Worth The Effort?

How to Talk to Freelancers About Marketing ROI

How to List Freelance Work on a Resume

Need Content Freelancers? Try This Agency’s Accidental (But Successful!) Model

How to Hire a Great Freelance Writer: Everything You Need to Know

8 Freelancers Who Made More Money in 2020 — and How They Did It

A Two-Part Guide to Working with Freelancers – Part 1

5 Elements That Build a Roster of Terrific Freelance Writing Clients

How to Use Canva to Enhance Your Freelancing Business

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