B2B Marketing Directions

FEBRUARY 23, 2020

The value of personalization in marketing has been largely unquestioned for nearly two decades. Today, most marketers view personalization as essential for success, and many companies have made personalization a top priority.

Personalization 64

Personalization Privacy Policies Privacy Gartner 64

Martech

FEBRUARY 15, 2023

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration.

Ethics 100

Ethics Marketing AI Multivariate analysis Paid Search Agency 100

ClickZ

SEPTEMBER 10, 2019

Data privacy is a hot topic right now, and rightly so. The Facebook + Cambridge Analytica scandal brought the issue of data misuse to widespread public attention. So, what does this mean for marketers? The marketing industry lives and breathes data—will this have to change going forward?

Privacy 110

Privacy Paid Search Agency Opt-out Act-On 110

Martech Advisor

JANUARY 30, 2020

In the era of #deletefacebook, do marketers still need a strategy for this social media platform? The answer is a resounding YES – in this article, we explore this terrain with insights from leading marketers and commentators. But this doesn’t make Facebook marketing strategies irrelevant in 2020.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). Think Amazon.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Hubspot

APRIL 9, 2018

As the Facebook CEO prepares to face back-to-back Congressional hearings this week, more information continues to flow from the company -- from admitting guilt, to ongoing plans for how Facebook will better maintain user privacy. Advertisers and developers will never take priority over that as long as I'm running Facebook.".

Ad Frequency 73

Ad Frequency Ad Exchange Privacy Facebook 73

Hubspot

APRIL 3, 2018

So when Blind surveyed its user base to find out how many tech workers planned to delete their Facebook accounts -- inquiring minds had to know what the results were. Facebook's own employee responses were accounted for, with 2% of that base reporting it would delete the app. I personally will not delete Facebook.

Facebook 73

Facebook Amazon Customer Surveys Response Rate 73

Hubspot

APRIL 6, 2018

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. Here's what Facebook says that'll look like. presidential election.

Advertising Agencies 76

Advertising Agencies Facebook Advertisements Advertising 76

Customer Experience Matrix

APRIL 13, 2018

It seems that everyone has suddenly decided that creating trust is the key to success, whether it’s in the context of data sharing, artificial intelligence, or customer retention. From a marketer’s perspective, what’s important here is not that blockchain might provide trust but that conventional authority certainly cannot.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

ClickZ

AUGUST 14, 2019

Cross-channel marketing measurement has been through a tremendous evolution over the last 10-plus years. Today more than ever, cross-channel measurement is evolving and adapting to modern data collection realities. Over the last decade, marketing data analysis has become table stakes for any brand looking to grow or evolve. .

Marketing Attribution 102

Marketing Attribution Multi-Touch Attribution Paid Search Agency Enterprise Management 102

Content Standard

MAY 10, 2018

Like all good shops, they use customer data to hand-pick specials for you based on your shopping and browsing history. We’re not too far off this scenario today; marketers have been tracking and segmenting based on data for years, tailoring and personalizing how they speak with their audiences to ensure greatest conversion.

Paid Search Agency 53

Paid Search Agency Ethics Eye-Tracking Work Management 53

Hubspot

MAY 30, 2018

Welcome back from a long Memorial Day weekend, and an equally long week of data security-related news that applies directly to you -- and me. Also worth noting, this is the first edition of Unriddled under GDPR, a massive European data privacy regulation that went into effect last Friday (keep reading, it's a big deal).

Privacy Policies 71

Privacy Policies Facebook Paid Search Agency Privacy 71

KoMarketing Associates

NOVEMBER 27, 2018

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. According to recent industry data , about 12% of keywords (U.S.) return featured snippets in the search result.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. This trust spans from believing in their product to trusting the company with their private data. In turn, dwindling trust in Facebook has led to a decrease in growth. The GDPR, CCPA, and What Marketers Must Consider.

Transparency 134

Transparency Privacy Policies Brand Identity Branding 134

Hubspot

JUNE 20, 2018

This Wednesday also brings another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. A Big Departure and New Ads From Facebook. Last week, Facebook's now former head of public policy and communications, Elliot Schrage, announced that he would be leaving the social media giant.

Facebook 66

Facebook Lock-In API Ideal Customer Profiles 66

RebelMouse

APRIL 19, 2018

As a direct result of the Cambridge Analytica. user information scandal , Facebook announced plans to restrict data access on their platform. In what Facebook promises will be "many changes" in the coming months, the platform started by cutting off API access to Events, Groups, Pages, and Instagram for new developers.

Facebook 50

Facebook API CMS Development Opt-out 50

Liveintent

AUGUST 1, 2018

“People” isn’t a marketing term to be used lightly. That leaves us with three mentions of the word “people” pertaining to marketing in the body of the report. Facebook connects people but harms with data breach. But it’s clear now that we [Facebook] didn’t do enough.

Trends 54

Trends Internet Marketing Privacy Transparency 54

Hubspot

APRIL 27, 2018

"It seems the Facebook thing has sent some shockwaves throughout companies all across the internet.". That "Facebook thing" was the ongoing fallout from a recent privacy scandal, in which it was revealed that the personal user data of 87 million users had been improperly obtained and used by consulting firm Cambridge Analytica.

Privacy 76

Privacy Privacy Policies Internet Marketing Customer Surveys 76

Hubspot

MARCH 29, 2018

Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook. Source: Facebook. Where Facebook Advertisers Get Their Data. 6 [link] — Julia Angwin (@JuliaAngwin).

Advertising Agencies 76

Advertising Agencies Facebook Advertisements Advertising 76

Hubspot

APRIL 18, 2018

Just as Facebook is starting to recover from last week's Congressional hearings with its CEO and releases statements on how it uses offsite user data, a new research report has emerged that may indicate another case of misused data. What we haven't determined yet is how these trackers use the data once it's obtained.

Facebook 61

Facebook Privacy Hubspot Opt-out 61

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

LiveRamp

NOVEMBER 15, 2018

In the months since California’s new privacy law, GDPR, Cambridge Analytica , the end of Facebook’s Partner Categories —shall I go on?—martech martech has become wary about the data they leverage for omnichannel audience targeting. Leverage People-Based Data. Understand the Data. Take Control of the Data.

Advertising Agencies 58

Advertising Agencies Marketing & Strategy Marketing Strategy Transparency 58

Content Marketing Institute

NOVEMBER 13, 2018

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. CCO : Should marketers assume that capturing and managing customer or audience data is just going to get tougher?

Privacy 82

Privacy Privacy Policies Terms and Conditions Rules 82

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. Instagram becomes a more valuable channel than Facebook —. percent of the market. Now, one year later, we can look back to see how these predictions panned out. But remember, nobody is right all the time.

Planning 65

Planning Emarketing Amazon Transparency 65

Hubspot

APRIL 4, 2018

Today, the House Energy and Commerce Committee confirmed that Facebook CEO Mark Zuckerberg will indeed testify in front of the congressional committee on April 11. Facebook’s Removal of Fake Accounts by the IRA. He did not reveal Facebook’s goals on this front for the rest of the world. The Consequences on Facebook.

Privacy Policies 69

Privacy Policies Paid Search Agency Privacy Advertising Agencies 69

Hubspot

APRIL 4, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. And, get this: It's not all about Facebook. An IRA Purge From Facebook. It’s why we don’t want them on Facebook.".

Amazon 66

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 66

Hubspot

AUGUST 23, 2018

Facebook announced this week that it will remove more than 5,000 targeting options from its custom audience ad tools. Advertisers on Facebook can use these targeting tools to customize (and personalize) who sees their ads; for example, women in a certain age group, in a certain region, who are interested in a certain category of products.

Facebook 65

Facebook Ads API Privacy 65

ClearVoice

FEBRUARY 6, 2019

it’s time to get back to work and discuss the news and trends from this week that will make you a better content marketer and creator. Facebook pushes aggressive 2019 plans to rise from the ashes. Facebook had a rough 2018. Facebook definitely knows it. billion people use Facebook at least once a month.

Facebook 70

Facebook Planning Cost Per Click Paid Search Agency 70

Hubspot

JULY 26, 2018

The past 24 hours -- and two years, really -- have not been kind to Facebook. Source: Facebook. By the time the call ended, Facebook's stock price dropping over 23% by the time the call ended. Most People Aren't Surprised by Facebook's Slowed Growth -- and Think the Company Will Recover. Data collected with Lucid.

Facebook 47

Facebook Sample Privacy Correlation 47

Content Standard

MAY 9, 2018

Digital marketers know what this trade-off entails—a fun, convenient service in exchange for personal data—but it’s also easy to forget that ordinary users without a marketing background don’t readily understand the scale of how their social data is used. Image attribution: Jon Tyson. Speaking to Distrust.

Trust Marketing 76

Trust Marketing Social Media Social Marketing Work Management 76

RebelMouse

AUGUST 20, 2018

Facebook was in the headlines again recently after an executive at the company said CEO Mark Zuckerberg "doesn't care about publishers." A story that Facebook has since. The "Delete Facebook" mantra has also been popular among publishers and influencers, too, following Facebook's data misuse and accompanying.

SEO 48

SEO Facebook Validation Google 48

Martech Advisor

DECEMBER 5, 2019

Customer expectations are forcing marketers to evaluate the way they provide service and customer care. Today’s customers demand a consistent experience regardless of location or device, and expect organizations they do business with to be responsive and effective, says, Ryan Kam, Chief Marketing Officer, Five9.

Loyalty 69

Loyalty Brand Identity Branding Customer Satisfaction 69

Conversica

JULY 16, 2018

A very public recent example of this is Facebook’s Cambridge Analytica data scandal. This event shed light on two areas that the general public, including Facebook users, previously had little insight on: third-party apps using personal data, and how this data could be used by artificial intelligence (AI) tools.

Marketing Automation Services 56

Marketing Automation Services Enterprise Management Tools Marketing Management 56

Hubspot

MARCH 22, 2018

Instagram is owned by Facebook, which has been experiencing a host of PR issues following last week's allegations that personal user data was misused by analytics company Cambridge Analytica. Source: Instagram.

Tagging 77

Tagging Profiling PR Hubspot 77

Hubspot

APRIL 25, 2018

Facebook's data privacy scandal has dominated the news these past few months. Both numbers outpaced estimates from Wall Street and Facebook's slower growth in Q4 2017. Both numbers outpaced estimates from Wall Street and Facebook's slower growth in Q4 2017. billion and 1.45 billion daily active users.

Privacy 69

Privacy Mobile Advertising Facebook Paid Search Agency 69

RebelMouse

SEPTEMBER 18, 2018

It's been nine months since Facebook's bombshell and so-called "friends and family". In January, the massive social platform announced that it would begin to prioritize posts from users' actual Facebook friends in its News Feed over updates from publishers. Seven months after the algorithm change, data from social management platform.

Facebook 47

Facebook CMS Development Enterprise Management Work Management 47

Hubspot

MAY 4, 2018

When Bloomberg reported that Facebook was conducting market research to gauge interest in an ad-free, paid subscription model, we decided to do a bit of our own research. Facebook -- to most consumers, at least -- has long served as a free product. Measuring Public Interest in an Ad-Free Facebook Subscription.

Facebook 77

Facebook Paid Search Agency Ads Ad Exchange 77