Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Optinmonster

DECEMBER 30, 2023

Clear Calls to Action Your CTA should be prominent and persuasive. Then there’s a compelling offer of free software on the CTA button. The two-sentence explanation gives more detail on the product, then there’s a visible CTA below. The button launched a countdown popup with a coupon offer.

Examples 87

Examples Content Trigger Marketing Eye-Tracking 87

Marketing Insider Group

SEPTEMBER 5, 2019

The basic premise of a call-to-action (CTA) is encouraging users to take the next step and “Download now,” “Gain Access,” or “Contact Us.”. It connects sales to marketing. A good CTA has three elements needing perfection. Your CTA provides clarity on your content. Do yourself a favor and start split testing your CTAs.

Examples 116

Examples Urgency Marketing CTR Case Studies 116

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. With email marketing comes email marketing performance. Concise Copy.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Optinmonster

SEPTEMBER 2, 2020

Your call to action (CTA) is the most essential part of your marketing campaign. By the end of this post, you’ll be able to write better CTAs and achieve measurable success from your own marketing campaigns. A call to action (CTA) is a word, phrase, or sentence that prompts the reader to take a specific action.

Examples 119

Examples Click Rate Social Media Copywriting 119

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Metadata

NOVEMBER 7, 2023

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. You might be asking this question: Which ones should I use on Facebook and LinkedIn?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Anyword

MARCH 18, 2022

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. Naturally, the words and messaging that we use impact performance, so if we write passive Facebook ad copy, then our audience is more likely to remain passive as well.

Activities 75

Activities Facebook ROAS Copywriting 75

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Unbounce

NOVEMBER 16, 2021

Plenty of folks who browse ads are still deciding how they feel about different brands on the market. for display, while Facebook Ads have an average CPA of $19.68. That means less money spent from your marketing budget and more money in your pockets. Your ad copy allows you to make a lasting impression on potential customers.

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Marketing Budget Ads 144

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. An experiment could simply be moving an image, or changing the color of a CTA button. The page itself needs to be perfect to acquire new customers.

Advertisements 207

Advertisements Advertising Optimization Google 207

ClearVoice

JULY 22, 2022

Every piece of content should have a call to action (“CTA” in marketing speak). This is Digital Marketing 101 stuff. It still is, but merely including a CTA is no longer enough. People don’t like being marketed to, especially when they’re being marketed to. What makes a good call to action in marketing?

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Huptech Web

NOVEMBER 3, 2023

So now, it’s time to create the perfect button that convinces your customers to do what you want. In e-commerce, a good button can persuade more shoppers to buy from your online store. It doesn’t matter if you’re crafting buttons for your product pages, contact support, or email newsletters. So let’s go!

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

QuanticMind

JUNE 6, 2023

Of the many elements that your ad needs to contain, the call to action (or CTA) is one of the most important. Because your CTA is what gets your audience to do what you want them to do. Make sure you have a visible CTA We know, this one might seem obvious! In some cases, marketers fail to set the CTA apart from their other text.

Practices 52

Practices Conversion Best Practices Landing Pages 52

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Hubspot

DECEMBER 14, 2020

And, at this point, Instagram marketing has proven to be a smart tactic. This was the first time standard feed-based posts or Story images could be linked to a brand's Facebook product catalog. Facebook Shops. Technically, this tool was launched by Facebook, which owns Instagram.

Tools 101

Tools Planning eCommerce Paid Search Agency 101

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Non-profits.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Brandpoint

OCTOBER 7, 2021

In the marketing world, it’s easy to confuse copywriting and content marketing. However, content marketing and copywriting are distinctly different. What is content marketing? The goal of an organization’s content marketing efforts is to create content that customers find useful and entertaining.

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

Optinmonster

NOVEMBER 1, 2023

In the world digital marketing, every touchpoint with your audience matters. With OptinMonster’s success themes , you can eliminate the need for a separate thank you page because the success message and CTA appear right inside the optin box. A very clear CTA will move your users to take the next step in your sales process.

Examples 68

Examples Webinar Metrics Marketing & Strategy Landing Pages 68

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. Our social media marketing guide will get you going on that front.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. Our social media marketing guide will get you going on that front.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Optinmonster

JULY 16, 2021

But first, let’s get clear on what a promotional email is and why it’s such a valuable asset to your marketing strategy. Plus, most email service providers have reasonable fees that are more affordable than other marketing strategies, such as pay-per-click advertising. 9 promotional email examples. Boost Your ROI.

Promotion 139

Promotion Examples Landing Pages Click Rate 139

Scoop.it

JANUARY 12, 2023

Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform. And marketers are leveraging this opportunity to increase their sales, boost their conversions and achieve their overall goals. Join Different Facebook Groups.

Promotion 86

Promotion Facebook Tips Brand Identity 86

Anyword

DECEMBER 29, 2021

The message for marketers is this: pictures only go so far. As part of this effort, landing page copywriting gives the audience a reason to click on the landing page’s most central feature — the CTA. In marketing speak, that means the unique selling proposition, or USP. Facebook), it’s a good idea to get creative.

Landing Pages 97

Landing Pages Copywriting Conversion Rate Conversion 97

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Hubspot

MARCH 25, 2020

I love learning, and recently, I've been pondering taking an online course or two at a local college, just to sharpen my marketing and communications skills. Surprisingly, as I was perusing Facebook, I noticed I had a brand new Reach Ad on my news feed: I knew this was a Reach Ad by the way it's designed. Tips for local awareness ads.

Facebook 69

Facebook Paid Search Agency Ads Marketing Management 69

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Leverage the Power of Email Marketing Have you thought of how email marketing can fuel your overall inbound strategy?

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Anyword

MAY 16, 2022

But which CTA works best? Here, we’ll look into what makes a strong CTA, where they should live in your content, and of course, the best ones to use based on your content type. What Makes An Effective CTA. Your CTA acts as the main guiding light for your customers. Where To Put Your CTAs. Strong Action Verbs.

Copywriting 90

Copywriting Landing Pages Urgency Marketing CTR 90

Sharpspring

FEBRUARY 24, 2022

What do psychologists have in common with marketers? One of the ways marketers have hacked psychology is through color theory. In the following article, we’ll explore how color theory can help you select the best color schemes for email marketing. Well…a lot, actually. How to Pick the Best Colors for Your Emails.

Email Marketing 83

Email Marketing Best Practices Urgency Marketing Marketing & Strategy 83

Sprout Social

SEPTEMBER 19, 2019

Let your audience know what their exact next steps should be with a call to action, or CTA. When you’re actually crafting your CTA, there are three things you need to do: Start with an action word, like read , download , call , contact and more. It’s not always enough to know what a CTA is and how to write one. Install now.

Top of Funnel 108

Top of Funnel Examples Conversion Urgency Marketing 108

Brandpoint

SEPTEMBER 17, 2020

However, a poorly optimized website can be one of the biggest liabilities in your marketing practice. This bit of owned media acts as a hub for your story, your products and your unique value — and so many other parts of the marketing model, from paid media to social, stems from what you have published on your homepage.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Anyword

SEPTEMBER 9, 2022

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. Now more than ever, marketers need to nail down their social media copy best practices in order to see optimal success. Facebook now has approximately 10 million active users. Or Facebook? Engagement.

Social Media 98

Social Media Conversion Media Tips 98

Content Marketing Institute

JANUARY 8, 2019

Here are seven tried-and-true types of visuals, often used for product-focused marketing, to help your content-focused landing page convert. That strategy aligns with research we conducted at Venngage about Facebook ads that convert. Use CTA button colors that pop. Arrows and illustrations unabashedly point to the CTA.

Landing Pages 107

Landing Pages Tactics Conversion Storytelling 107

Hubspot

APRIL 1, 2018

Facebook Cover Photo Size. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look? That's right -- it's your Facebook cover photo. 11 Best Practices for Your Facebook Cover Image.

Template 101

Template Facebook Guidelines Banners 101

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124