Launch Marketing

DECEMBER 6, 2023

As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward.

Resources 136

Resources B2B Marketing Planning B2B 136

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. These are our best tips for helping you focus on what matters. But you have to know what’s important and what isn’t.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Finally, Millward Brown research shows desktop is preferred to mobile for online shopping, making it a priority among lower-funnel tactics.

Television marketing 94

Television marketing Planning Paid Search Agency Peer-to-peer 94

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Mobile-first indexing is a must.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Biznology

DECEMBER 27, 2017

Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. Take a look at these 4 mistakes businesses commonly make when building and executing email marketing campaigns. Mishandling unsubscribe.

Email Marketing 202

Email Marketing Marketing Management Click Rate CAN-SPAM 202

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts. The Local Mainstay.

Paid Search Agency 326

Paid Search Agency Content Marketing Planning Advertising Agencies 326

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Stevens & Tate

SEPTEMBER 26, 2023

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. The following tips can help improve your email marketing results and grow your business.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. Why B2B Email Design is Important to Your Brand. Email Copy.

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Webbiquity

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. The digital media scene has had a shake-up since 2024 began.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Stevens & Tate

AUGUST 28, 2023

If you’re selling products or services online, you’ll want to make sure that you have an effective ecommerce marketing strategies. Through the use of digital marketing strategies, you can build awareness of your ecommerce page as well as generate more traffic. Thereby, you can improve your chances of closing sales.

eCommerce 69

eCommerce Effectiveness Mobile Advertising Marketing & Strategy 69

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SmartBug Media

JUNE 26, 2023

Great email content is. If you want to maximize the impact and efficacy of your emails, remember that how they look and function is just as important as what they say. How Does Design Impact Email Success? Let’s look at seven ways to make your emails more clickable and engaging with some user-focused best practices in design.

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. How do you get one off the ground, though?

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Navigate the Channel

JANUARY 4, 2023

A few years ago, we wrote about the ballooning trend of customers using mobile devices, such as smartphones and tablets. Mobile devices were surpassing computers in sales, connecting customers and prospects to businesses, and helping salespeople close deals. 413B is the projected global mobile marketing industry spend by 2024.

CMS Development 65

CMS Development Tips Marketing Management Mobile Advertising 65

FunnelEnvy

FEBRUARY 19, 2024

Source: ChartMogul Optimizing consumer touchpoints is more crucial than ever. Effective landing pages take time to optimize. They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. A common desired conversion is to capture email addresses for email marketing.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. With email marketing comes email marketing performance.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

ClearVoice

JULY 15, 2022

Marketing to Baby Boomers is more lucrative than you think. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers. The Baby Boomer market is individuals born between 1946 and 1964. Why do you need to market to Baby Boomers? Marketing to boomers on social media is more profitable than ever.

Planning 118

Planning Content Marketing & Strategy Youtube 118

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

SmartBug Media

MAY 9, 2023

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools!

Product 98

Product Advertising Agencies SMS Paid Search Agency 98

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. You might think lead generation stops at email signup. Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers. It’s time to learn about lead generation in email marketing and five ways you can improve it.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Launch Marketing

DECEMBER 18, 2019

In 2019, it was estimated that the number of active email accounts would hit 5.6 billion accounts equate to a lot of opportunities for your email marketing. And as the number of email accounts grows, so do the trends, strategies and opinions surrounding email marketing. Tip #1 – Use Tactful Personalization.

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy B2B Marketing 93

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Optinmonster

FEBRUARY 22, 2023

Do you want to learn how to write a welcome email series for new subscribers? Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience. This can increase open and click-through rates.

Examples 114

Examples CAN-SPAM Newsletter Email Marketing 114

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Heinz Marketing

MARCH 24, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. 69% of email recipients report email as spam based solely on the subject line ( Invesp ). As marketers, we rely on email as one of few channels to not only reach our prospects but to also nurture connection and impart value. It’s your opening line.

CAN-SPAM 116

CAN-SPAM Open Rate Urgency Marketing Click Rate 116