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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. What is list segmentation?

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The Marketer’s Guide to Email List Segmentation

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. The days of batch and blast emails are long gone. That’s why email list segmentation is the key to successful email marketing. What is Email List Segmentation?

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The importance of list segmentation in B2B email marketing

The Lead Agency

The average office worker receives 121 emails daily and spends 28% of the workday reading and answering emails. But it’s not only the time spent interacting with emails that adds up, as employees spend over 90 minutes per day recovering from email interruptions.

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Why Data Quality Is Key In Email List Segmentation

SalesIntel

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships.

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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. What is list segmentation?

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Report: List Segmentation and Leveraging Data Sources is Helping Email Marketers Exceed Expectations

KoMarketing Associates

Email marketers use numerous tactics to improve their relationships with customers, and new research suggests that list segmentation and the leveraging of available data sources is helping them see better results. Additionally, the majority of respondents (40 percent) believe that email effectiveness is “holding steady.”.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Segment your subscribers.