Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency Television marketing 98

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. Secondarily, it’s probably (especially in the current tight labor market) there to explain to prospective employees why they should come work for you. Media Quotes (Carefully).

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

Webbiquity

OCTOBER 22, 2020

Marketing yourself can be just as important as marketing your business. There are many ways to market yourself. This could include a college degree, a license, or a certification such as the Certified Meeting Planner (CMP) designation for professional event planners. Encourage others to quote you by name.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Contently

JUNE 16, 2022

Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. Why Content Marketers Should Beware of Medical Misinformation. The result of this misinformation?

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Marketing Insider Group

OCTOBER 5, 2020

Though I’m sure there was more to our overall design, the quote is a good reminder that effective communication begins with active listening and understanding before reacting. Another favorite quote by Stephen Covey is “ listen with the intent to understand, not the intent to reply.” . Reserve your seat today.

Tips 342

Tips Thought Leadership Intent Opinions 342

The Point

MARCH 24, 2021

For most B2B marketers I know, the goal of advertising in whatever form is to drive engagement, leads, and revenue. There’s much that B2B marketers can learn from our B2C counterparts, but to pretend that B2B advertising should be held to the same fuzzy standards is to miss the point of B2B marketing entirely. Click To Tweet.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. Why put all that effort into your content strategy?

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Optinmonster

APRIL 12, 2024

Then, it explains how your company stepped in with a solution specifically designed to tackle those problems. This wisdom also applies to sales conversations and marketing. As a result, you can rest assured your case studies are going to resonate with your target market. This isn’t just any story, though.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. If you unpack that quote just a little, what you hear her saying is she will be checking each and every time if she can go about “buying” digital-first. 3 – Focus on buyer interaction design (BxD). Digital only.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Martech

MARCH 31, 2023

Is there also a separate marketing organization? “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” ” Modern marketing is a many-headed beast. “Honestly, my partner Christine and I wear all the hats,” said Paaske.

Work Management 107

Work Management Advertising Agencies Planning Paid Search Agency 107

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

MARCH 31, 2023

Is there also a separate marketing organization? “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” ” Modern marketing is a many-headed beast. “Honestly, my partner Christine and I wear all the hats,” said Paaske.

Work Management 105

Work Management Advertising Agencies Planning Paid Search Agency 105

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. What makes this B2B content marketing piece excellent?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. What Is Gamification in Marketing?

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

SmartBug Media

JANUARY 20, 2023

It can feel overwhelming if you don’t know where to start, so let's prioritize the top seven creative assets that your e-comm company should invest in for email marketing in the new year. As a manager of design, I can tell you this is where you need to put your bucks. Everything the light touches influences your brand.

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

Hinge Marketing

JANUARY 26, 2023

Today’s professional services marketers are responsible for doing more with less than ever before. From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

Scoop.it

SEPTEMBER 2, 2021

Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Martech

APRIL 4, 2024

My favorite quote from the article, “Microsoft, for example, is using OpenAI’s latest software for its AI features. Emplifi added 10 AI-powered solutions to help social media marketing and customer care teams increase efficiency and create more productive workflows. Marketeam.ai’ s myElla.ai

Marketing AI 70

Marketing AI Paid Content Marketing Management Forecasting 70

Heinz Marketing

OCTOBER 15, 2021

By: Tom Swanson , Engagement Manager at Heinz Marketing. Analysis plans often get left in the dust, but they are very necessary at the design-stage of the survey, not after you have your responses. To put it shortly: qualitative data is impractical to analyze at scale, and is not often going worthwhile for marketers.

Customer Surveys 116

Customer Surveys Tips Planning Sample 116

Content Standard

AUGUST 19, 2021

Silos can hold your team back—whether it’s a breakdown in communication between marketing and sales or marketing functions that just don’t work well together. Too often, content marketing is treated as something separate from the rest of your brand’s marketing.

Paid Search Agency 130

Paid Search Agency Planning Content Marketing PR 130

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

A kicker is a compelling closing idea or a quote. You can create custom designed visuals with the help of online graphic design tools and incorporate them into your long-form piece for increased engagement and better readability. When it comes to fonts, it’s best to take the web designers’ approach. Adjust Your Fonts.

Planning 268

Planning Content Work Management Paid Search Agency 268

Salesforce Marketing Cloud

AUGUST 30, 2023

Having a research sidekick synthesize interview transcripts, identify top themes, and pull out key quotes would be a useful tool in that process. Human context: When getting back our “key quotes,” they were sometimes great, and sometimes less so. The quotes it chose weren’t always relevant and sometimes misattributed.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Marketing and sales were two good examples.

Paid Search Agency 109

Paid Search Agency Planning Ad Building Enterprise Management 109

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Marketing Graham

MARCH 9, 2024

In marketing and business, ‘brand’ and ‘identity’ are often used interchangeably. However, understanding their distinct roles and how they complement each other is crucial for any organisation aiming to establish a strong presence in their market. What is a brand?

Brand Identity 52

Brand Identity Branding Amazon Differentiation 52

Martech

SEPTEMBER 20, 2023

Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. By having a more balanced representation, we can ensure that all new technologies, including AI, are inclusive and unbiased by design.”

Marketing AI 122

Marketing AI Work Management Marketing Management Ethics 122

Martech

JULY 19, 2023

Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Getting suggestions on how to edit content to rewrite, expand, condense, or change the writing tone for blogs, websites, landing pages, knowledge base articles, and marketing email.

Data Hygiene 97

Data Hygiene Privacy Landing Pages CAN-SPAM 97

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Heinz Marketing

SEPTEMBER 26, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. ” This curiosity gap can be created by teasing a surprising statistic, sharing a thought-provoking quote, or presenting a surprising anecdote.

B2B 128

B2B Storytelling Impressions B2B Sales 128

Unbounce

JULY 22, 2021

Whoever said, “life is a journey, not a destination,” clearly wasn’t a time-strapped marketer trying to dig themselves out from under a mountain of tasks by the end of the day. The quote is often attributed to the 18th-century poet and philosopher Ralph Waldo Emerson. to provide marketers a guided building experience.

Top of Funnel 145

Top of Funnel Landing Pages Work Management Marketing Management 145

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Martech

DECEMBER 7, 2023

For marketers that may mean fake content. It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement. This was the year AI went mainstream, so what will next year hold?

Marketing AI 110

Marketing AI Multi-Channel Customer Satisfaction FAQ 110