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What is a Dofollow Link?

Hubspot

Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle. With the right approach, these links can help leverage great content into higher PageRank and better search results. Here’s how they work.

PageRank 101
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How to Explain Domain Authority to a Non-SEO

Moz

This video is my best attempt to help you explain a really important concept in SEO, which is Domain Authority , to someone who doesn't know anything at all about SEO, to someone who is non-technical, to someone who is maybe not even a marketer. The name for this stuff originally in Google was called PageRank. Domain Authority.

Domain 68
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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Contributed Community Activity.

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Telecoms: Top 100 Influencers and Brands

Onalytica B2B

The market is in decline due to large-scale rollouts of 4G networks in the US and China, the world’s two biggest economies, coming to an end. This insight was echoed in another recent article suggesting that telecom service providers across the globe are facing challenging market conditions. Download The Full Report. ggreenwald.

PageRank 100
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B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. Ann Handley.

Twitter 100
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Study Confirms Moz Has the Largest Link Data Set

Moz

The study compared 3,000 search queries across the Technology, Health, and Finance market sectors to evaluate the link indexes of Moz, Ahrefs, SEMrush, and Majestic. The link graph — the sum total of all of the links that connect the pages on the worldwide web — is the foundation of PageRank and the original Google algorithm.

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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.