Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience. Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience. Quick Takeaways.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Tomorrow People

OCTOBER 8, 2020

We’ve scoured our shelves, e-readers, and audiobook apps to recommend these essential titles, full of insight and inspiration. These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals. Your Audience. That’s the central premise here.

Marketing AI 296

Marketing AI Work Management Marketing Management Paid Search Agency 296

Contently

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice. In general, marketers may have misconceptions about what they sound like and what audiences want.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Sprout Social

JULY 18, 2022

Thanks to BookTok, it’s reading. You read that right. TikTok has made reading certifiably, undeniably cool. Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. How 3 brands are promoting popular BookTok recommendations on TikTok.

Brand Identity 110

Brand Identity Branding Work Management Landing Pages 110

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

AUGUST 6, 2021

If you find yourself looking for a text geared at bolstering your marketing career, you’re not alone. The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. Take your marketer’s hat off for a moment and be the buyer. Helpful but not condescending.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. Without metrics, content marketing efforts can become directionless and ineffective, wasting time and resources.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Contently

DECEMBER 2, 2019

But as marketers, we are good capitalists. I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.].

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Not bad for promoting a webinar that covers complex marketing issues. ” If only.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Contently

JANUARY 17, 2023

Someone (not the writer) reads the piece and highlights all the facts and fact-like sentences. I recommend doing a level three fact-check on every pillar piece of content your team produces and making it optional for others. Content teams should create and maintain a list of fact sources they deem reputable for their market.

Practices 151

Practices Generation Best Practices Content 151

Martech Advisor

JANUARY 31, 2020

As a new year begins, marketers must refresh their ideas and seek inspiration from industry veterans and forward-thinking marketers. Reading a diverse range of marketing books is integral to this process. Marketing is an ever-evolving space, walking on that fine line between art and science.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Dig deeper: Scarcity marketing: Does it still work?

B2B Sales 112

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 112

B2B Marketing Directions

JULY 16, 2023

Source: Amazon In his new book, Evolutionary Ideas: Unlocking ancient innovations to solve tomorrow's challenges (Harriman House Ltd., Evolutionary Ideas is one of the newest in a group of books that deal with the application of behavioral science principles to marketing and other aspects of business.

Marketing Management 52

Marketing Management Amazon Trigger Marketing Loyalty 52

Vision Edge Marketing

MAY 11, 2021

Market Data. How much time did you spend keeping a pulse on your industry and your market? We are strong proponents of taking an outcome-based approach to performance measurement and management. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance.

Business 241

Business B2B Thought Leadership Allocation Thought Leadership 241

Optinmonster

NOVEMBER 7, 2023

This could be a product purchase, a newsletter sign-up, or a download of your latest e-book. Recommended reading: What is a Good Conversion Rate? Here’s a breakdown of how these rates can differ across devices, industries, regions or countries, and marketing channels.

Conversion Rate 72

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 72

Salesforce Marketing Cloud

MAY 9, 2023

Whereas it used to be more obvious which certification to go for next based on whether you were an Admin , Developer , or Consultant , there are now many more options for Salesforce exams in other career paths like Sales Professional , Designer , and Marketer. The variety of career paths you can go down with Salesforce skills is astounding.

Tips 98

Tips Lead Scoring Lead Ranking Paper 98

Vidyard

JULY 28, 2021

Book a Demo.” Marketers like you need to master driving engagement right from your videos. Your video content’s probably springing leaks in your marketing funnel. “Sign Up for an Account.” Download the eBook.” You probably already know all about the call to action. But are you using video calls to action the right way?

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Only B2B

MAY 19, 2022

Marketers: Appointment setters and marketers both need to communicate. Marketers should provide lead information such as who downloaded the most recent e-book or other assets, who attended the most recent webinar, and who visited the website lately. million results! Don’t be afraid to start with the C-suite.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Salesforce Marketing Cloud

AUGUST 24, 2023

Below are a few specific types that I recommend to get a clear look at sales performance at every level — rep to sales org. If your singular goal is total sales, you probably want to track metrics that support that goal, like leads generated, leads in pipe, and pipeline value. (My Sound familiar? Sales dashboards to the rescue.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Scoop.it

SEPTEMBER 28, 2022

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. Engage your community with curated community content.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

DemandBase

JULY 2, 2020

An Introduction by Susan Glenn, Content Marketing Manager). But it’s more like we’ve joined forces, because, with our combined breadth of talent and ABM technology solutions, we’re poised to take B2B marketing into the next dimension. So kick up your heels and get swept away in any one of these marketing marvels.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

MKT1

AUGUST 7, 2023

If you fix your demo request flow—aka the stages of the funnel between lead and closed won—you’ll drive more revenue. I tried to pack both types of conversion flows into one newsletter, but it was more like a book, so I made the call to slice it in two. Stop making it so hard. It’s that easy.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?

Examples 80

Examples Conversion Urgency Marketing Amazon 80

B2B Marketing Directions

FEBRUARY 26, 2023

Last month, I wrote an article here arguing that, to achieve success in 2023 and beyond, marketers will need to be adept at leveraging both the capabilities of technology and data science, and the principles of behavioral science describing how people make decisions. I'll cover books relating to technology and data science in a future post.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” ” Released in September 2022, it is an excellent read and I highly recommend it. Here are four areas in marketing technology that require such consideration.

Ethics 97

Ethics Marketing AI Multivariate analysis Paid Search Agency 97

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Excelsior Research

SEPTEMBER 9, 2022

Thing to know to become a lead generation specialist. Willing to become a lead generation specialist? This blog can help you become a lead generation specialist in the future. Thing to know to become a lead generation specialist. Sales and marketing are one of the most important departments in the company.

Lead Generation 52

Lead Generation Sales Qualified Leads Generation Leads 52

Optinmonster

MARCH 9, 2020

You see, most people that visit your blog post usually leave without reading it all the way through. You really only have 2–3 seconds to grab your user’s attention, convince them to click, and actually read your blog post. So how do you make sure that your content marketing efforts aren’t going to waste?

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Marketers who acknowledge and address this demand will be able to build relationships with customers that keep them coming back for more. We can show you how.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98