Anything Goes Marketing

SEPTEMBER 20, 2008

The concept of lead nurturing is something that is complex for some but very straightforward for others. Quick Overview on Trends in Lead Nurturing Lead nurturing can present itself in many ways. It can consist of a sales or call center rep calling a prospect over a period of time or a series of emails sent by marketing.

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Anything Goes Marketing

JULY 4, 2010

When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns. Before we get to these, let’s examine the pitfalls that some marketers fall into when it comes to collecting data.

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Anything Goes Marketing

AUGUST 26, 2010

Tags: marketing metrics data management lead management lead qualification.

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Anything Goes Marketing

DECEMBER 21, 2009

In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. For example, check out [link] and search for your company name.

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Anything Goes Marketing

OCTOBER 21, 2007

Automated Lead scoring is a term that many in the B2B world are familiar with. Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. Can you apply this same concept to customers?

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Anything Goes Marketing

OCTOBER 20, 2009

There are many similarities between the concepts that Jim Collins discussed in his book and lead nurturing. Lead nurturing can mean many different things to may different people. There is no question that lead nurturing has been a proven tactic for B2B marketers. Content is at the core of your lead nurturing efforts.

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Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". In the downloadable PDF, they provide 6 lead generation insights for 2007. Know Your Target Market. This is crucial.

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Anything Goes Marketing

MAY 12, 2007

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate? A recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of.

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Anything Goes Marketing

OCTOBER 18, 2010

The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. Tags: lead generation social media blogging. However, anyone that can open a.

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Anything Goes Marketing

SEPTEMBER 25, 2007

This is a great one that focuses on B2B lead generation. But what about your lead generation efforts? How do you grow your lead funnel? Add a Little Viral Marketing, Get a Bigger Bang Out of Your Marketing Buck Ok, so here is my idea. You've just added an additional lead generation weapon!

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Anything Goes Marketing

JULY 18, 2007

Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted. Automation of Direct Mail is the Key If you're a smaller business and you get minimal leads, this is typically a non-issue. Chad H Tags: direct mail for lead generation.

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Anything Goes Marketing

APRIL 7, 2010

From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database. In today’s B2B purchase process, the marketer is no longer in charge. See: Ready to Welcome Your New Leads?

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Anything Goes Marketing

FEBRUARY 18, 2009

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. The Players and Coaches Take the Field Quarterback : The marketing team is the QB. Why football?

Lead Management 100

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Anything Goes Marketing

JUNE 22, 2008

Throughout my journeys much of the conversation comes back to generating a higher quantity of leads from the web that are of better quality. This depends on your target audience as well as the type of segmentation and personalization you would like to perform in your marketing campaigns. What's in it for me?

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Anything Goes Marketing

MARCH 24, 2009

Although we’re in a down economy I’ve still been able to travel twice out of the last three weeks meeting with clients, working until all hours of the night and seeing first hand what is on the minds of marketers these days. Marketing needs to involve sales as much as possible in their marketing efforts.

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Anything Goes Marketing

SEPTEMBER 8, 2008

PPPS: This concept can go beyond newsletters and be used for your automated lead nurturing efforts or in an attempt to re-engage email subscribers that are unresponsive. Tags: lead nurturing email marketing B2B enewsletter B2C.

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Anything Goes Marketing

DECEMBER 15, 2008

I decided to do a quick scan on Linkedin instead and found a great topic on email marketing. While you can answer the question by saying "use a system that restricts how many emails you send within a given time frame", that may not be an acceptable approach for marketers that are measured on the number of event attendees.

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Anything Goes Marketing

OCTOBER 23, 2006

For Heavens Sake Don't Waste Your Great Content Your marketing team has worked hard on your email newsletter. All of that great content could actually drive people to your website and generate new leads as people will be searching for content contained within your newsletters. In the end you have created a Blogletter!

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Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. Michael is one of the leading authorities on the topic of writing and marketing white papers and has written a simple easy to read book on the topic. Tags: B2B lead generation online marketing.

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Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! Tags: email marketing lead generation lead conversion search. You can purchase a more advanced tool on a per month basis.

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Anything Goes Marketing

NOVEMBER 19, 2006

Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. For example, why ask for zip code if all you need is state for your lead distribution processes.

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Anything Goes Marketing

OCTOBER 3, 2006

Do you feel like you're wasting your marketing dollars on paid search and not getting the ROI you were expecting? Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search. Tags: email marketing B2B lead generation Sales process search. What do you do?

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Anything Goes Marketing

AUGUST 24, 2006

Marketing Sherpa has just published a case study in which Career Builder improved its conversion rate by adding a "learn more" button underneath the "buy now" button on its home page. Brian adds "don't pass white paper inquiries to your sales people until they're more rigorously qualified as sales-ready leads".

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Anything Goes Marketing

SEPTEMBER 13, 2009

We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. These emails should be sent using a marketing automation system like Eloqua.

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Anything Goes Marketing

SEPTEMBER 29, 2007

If your company is generating enough leads already, please stop reading right there. There is an excellent FREE report from RainToday that has just been launched called: The One Piece Of Advice You Can't Generate Leads Without. One of the main themes from this paper was the need for some sort of lead nurturing effort.

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Anything Goes Marketing

NOVEMBER 29, 2006

Have you seen any other great B2B lead generation campaigns that really stood out for you? Chad H PS - I'm reading Seth Godin's' "All Marketers Are Liars" which discuses how important authentic stories are in marketing. Tags: business blog B2B lead generation Marketing Sherpa.

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Anything Goes Marketing

MAY 3, 2007

Steve Girshik over at the The Innovative Marketer published a document I made for my clients that tells you how to create a Microsoft Outlook calendar item that webinar registrants can save into their own Outlook calendar. Tags: email marketing B2B lead generation webinars / webcasts. Hope this helps!

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Anything Goes Marketing

MARCH 18, 2007

This strategy is used by marketers to try and limit the form submissions to only those people who are truly interested in your product or service. The problem is that you may be losing high quality leads from executives who are interested in signing up for a webinar but just don't have the time to fill out a huge form.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

MAY 26, 2007

Lead qualification: There are two benefits here. In order to leave comments, you could add some additional lead qualification questions to the registration process. In addition, if your organization gets its share of leads, you can use newsletter comments to help in the lead qualification process. Marketing Sherpa.

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Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

AUGUST 26, 2006

How are B2B companies generating leads these days? I found a great blog on of these lead generation methods that focuses on white papers. Update 11/19/2006: Check out the blog: Marketing Interactions. Tags: B2B lead generation blogging. There are many methods - trade shows , contact us forms, webinars , you name it.

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Anything Goes Marketing

OCTOBER 8, 2007

If I compare my exercise achievements to " closed loop marketing ," I get half-way as I am able to track if I've lost weight on my scale but I don't know what exactly contributed to this weight loss. This post is not meant to define or re-define the term "closed loop marketing". Closed loop marketing seems easy eh?

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Anything Goes Marketing

AUGUST 7, 2007

Setting Expectations the Right Way in Online Marketing 1. Allow your customers/prospects to set their own expectations for marketing messages. If you don't give them this control (and you should), make sure they know what type of marketing messages they can expect to receive and how often.

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Anything Goes Marketing

FEBRUARY 24, 2008

Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube.

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Anything Goes Marketing

SEPTEMBER 28, 2006

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. It means that search marketing is working! New to Search Marketing? What does this all mean? What can you do?

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Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads.

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Anything Goes Marketing

NOVEMBER 19, 2006

Ardath Albee has written a great e-book called Why Naked CRM Doesn't Work on how to "dress up" your CRM by providing better tools for sales and an improved process for sales and marketing. Andrath feels that sales should be aware of all potential leads. Tags: CRM , sales process , Marketing Interactions. This is sooo true.

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Anything Goes Marketing

OCTOBER 30, 2007

While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet. According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Happy marketing!

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