Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

FEBRUARY 26, 2019

As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm. You might think someone like Braden would continue to climb the creative career ladder in content marketing.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Hubspot

APRIL 12, 2019

After you finish drafting your blog post, HubSpot’s blogging platform features an SEO recommendations checklist and a topic cluster tool that helps you optimize your blog posts for search engines. You can also leverage their SEO tools, social media integrations, and sharing tools to amplify your blog posts’ reach. Squarespace.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. RSS+comments=VIP. But you’re not going to like them.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 362

Budget Programs Content Marketing Planning Tools 362

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. This category can also include metrics like blog visitors and RSS / email subscribers.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

AUGUST 23, 2011

But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Including blogs, more than one of every seven visits came through social media (blogs, social networking, social bookmarking, or tools like HootSuite and bit.ly ) sites.

Traffic 100

Traffic RSS Social Media Social Networks 100

Ambal's Amusings

AUGUST 19, 2009

When using social tools for marketing purposes, you need to provide metrics that will justify your efforts. Here a ratio of positive versus negative discussions happening on blogs, Twitter, Facebook and the like would provide a sensible measurement tool. Is your time spent on social media networks worth your investment?

Social Media 100

Social Media Media RSS Statistics 100

Webbiquity

DECEMBER 5, 2011

This both increases the relevance of your blog and takes advantage of new-to-the-world search phrases that won’t show up in keyword tools. In addition, there are hundreds of smaller blog directories and RSS submission sites that can further increase the reach and visibility of your blog. Syndication and blog directories.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Biznology

JUNE 23, 2015

Though I do wish I was a fly on the wall of that particular meeting in which executives from Twitter and Google finally agreed to work together, they have come to enough of an agreement that Google now has direct access to what’s going on on Twitter ever nanosecond of every nanoday, both in content and momentum.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

DECEMBER 4, 2012

These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. What is home?

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. These would be only accessible via the various social media outposts they use to share their story like on RSS, syndicated Blogs, Facebook, and Twitter. How did they do it? With a coupon code!

Social Media 100

Social Media ROI Media Lead Gen 100

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

B2B Marketing Savvy

AUGUST 31, 2009

Other Popular Posts: Digital DeTox Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. Read Time 2-3 minutes, unless you link out to play) “Need to know…&# drives much of the marketing conversation. Twitteranalyzer Google Analytics for Twitter users.

Twitter 40

Twitter Analytics Advertising Agencies Tools 40

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. .

Display 100

Display Advertisements Advertising Lead Ranking 100

Online Marketing Institute

MARCH 13, 2011

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible. This tool has been designed from the ground up for a sales purpose.

Startups 40

Startups Leadlander Jigsaw Tools 40

Hubspot

JANUARY 13, 2014

HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. What pieces of low-hanging marketing fruit is it missing? Social media?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Buzz Marketing for Technology

JUNE 27, 2008

This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support. tools, to get past some of those communication barriers â?? Subscribe to this posts comments using RSS.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Anything Goes Marketing

FEBRUARY 6, 2008

If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site. If you don't have a site search, you're missing out on an opportunity to help web visitors to find information on your web site and better leverage your web and overall marketing investments.

Resources 100

Resources Google Web 2.0 Adsense 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Adobe Experience Cloud Blog

MARCH 28, 2011

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. On average, normal bounce rates can range from the high 50s to high 70s, however most marketers are striving to be below 50. This is where marketing analytics comes in.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Biznology

NOVEMBER 5, 2013

Yes, Google does care about Google Authorship; inbound links and keyword terms; the proper use of headline, bold, emphasis, italics, and bullet points to describe content; meta tags and alt tags to help describe the foundational architectural metadata of the site; share me buttons, especially Google +1; and Google Analytic script embeds.

Spending 80

Spending Paid Search Agency Google SEO 80

Optinmonster

AUGUST 2, 2021

Are you looking for the best customer acquisition tools to attract new leads to your business and drive MORE revenue? That’s why, in today’s post, we’re going to share 13 of the best customer acquisition tools on the market. 13 Customer Acquisition Tools. Powerful analytics dashboard. TrustPulse.

Acquisitions 83

Acquisitions Tools Top of Funnel Work Management 83

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. But how should you go about selecting the right tools? Do you even need these specialized tools? Why you need a social media management tool.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Hubspot

JANUARY 3, 2011

A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. Enables Subscriptions Via RSS and Email: Your blogging platform shouldn't limit subscriptions to RSS. Analytics Functionality. Good for you! 11 Key Blog Software Features for Businesses.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Hubspot

JUNE 26, 2012

Does your marketing life ever feel like it’s just an endless to-do list, with all items labeled the highest priority and due yesterday? This post will offer suggested must-do task lists every inbound marketer can use to stay sane and keep campaigns going strong on a daily, weekly, and monthly basis. 10 Daily To-Do's.

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Hubspot

OCTOBER 4, 2012

To shed light on the impact inbound marketing has had on the growth of these companies overall, we took a look at the marketing effectiveness of all 5,000 companies via our free marketing evaluation tool, Marketing Grader, and the results were fascinating! First, a Word on the Tools of the Trade.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

WebMarketCentral

AUGUST 25, 2008

Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. SpaceTime A search tool that provides "unlimited space," enabling you to search Google, YouTube, RSS, eBay, Amazon, Yahoo!, Online Alarm Clock This is about as simple and elegant as web tools get.

Tools 20

Tools Best Practices PageRank RSS 20

seo.co

FEBRUARY 10, 2022

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important. Defining success.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Hubspot

SEPTEMBER 1, 2011

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face.

RSS 28

RSS Click Rate Open Rate Lead Scoring 28

Webbiquity

MARCH 23, 2017

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools. Google Review Count: 391. ” — Online Marketing Institute. Showcase reviews: Online Marketing Institute. 1 ) LinkedIn Pulse.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

accelerate agency

AUGUST 10, 2021

In the same way, SaaS tools are one of the most essential elements of your business toolbox. What are SaaS tools? SaaS, or software as a service tools are products accessed through a cloud-based system that provide features to streamline single or multiple business functions. Benefits of using SaaS tools for your business.

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. The RSS feed is: [link]. People joke about marketing ninjas and developer ninjas. Today it’s getting more integrated into the marketing and sales and product. This episode features Christopher S. Listen Now. A genius by any measure.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. The RSS feed is: [link]. People joke about marketing ninjas and developer ninjas. Today it’s getting more integrated into the marketing and sales and product. This episode features Christopher S. Listen Now. A genius by any measure.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Biznology

JUNE 14, 2016

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. OK, now on to tools. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80