Buzz Marketing for Technology

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Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

PRODUCTIVITY. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? Here are a few more tips about reading productively: Use an index card as your bookmark. Any other advice for more productive reading? CONTRIBUTE. COMMUNICATION. TECHNOLOGY.

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Innovation Games and Marketing – a match made in Heaven!

Buzz Marketing for Technology

Want to know what customers really want from your product or service? – Luke created a game (either face to face or online) in which you can actually give play money to customers to buy a feature for your product – but the catch is they don’t have enough money to buy any one feature by themselves. Why not play Product Box !

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How to develop Thought Leaders

Buzz Marketing for Technology

Transferring the lessons learned from marketing consulting concepts to the marketing of other complex products (particularly IT), Bob co-authored “Marketing Breakthrough Products,” published in the Harvard Business Review in 1999. He also played a key role in promoting three best-selling books. At InformationWeek, the No. He has a B.A.

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More Thoughts on Thought Leadership

Buzz Marketing for Technology

Transferring the lessons learned from marketing consulting concepts to the marketing of other complex products (particularly IT), Bob co-authored “Marketing Breakthrough Products,” published in the Harvard Business Review in 1999. He also played a key role in promoting three best-selling books. At InformationWeek, the No. He has a B.A.

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Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

Rare is the day when you walk into a meeting and someone pulls out an old magazine and slams it on the desk fussing about an article written months ago. Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Let me explain ….

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World Wide Rave – Works!

Buzz Marketing for Technology

If you think about the last few products you purchased. 82% of C level execs said they use search engines to get business information Source: B2B Magazine So it begs the question - why are we marketing in the same old ways? Did you see an ad on TV? Did you answer a direct mail piece? Go to a tradeshow to learn more about it?

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Tools do not a master make [redux]

Buzz Marketing for Technology

Tufte has described his issues with PowerPoint in magazine articles (such as PowerPoint is Evil in Wired magazine), in a self-published essay entitled The Cognitive Style of PowerPoint , and in a chapter in his latest book Beautiful Evidence.

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